B2B Marketing Analytics,
Made Easy.

Track marketing metrics, decode customer journeys,
reduce revenue leakage, and scale efforts confidently.

Marketing analytics can be loud. Factors breaks through the noise

Factors.AI helps you Drive Revenue by breaking through the noise to provide simple and actionable insights. We help you be agile and unlock true value in data with marketing & sales funnels analysis, anomaly detection and AI driven marketing insights.

Why Choose Factors.AI for Marketing Analytics?

Anomaly Detection and Automated Insights

Automatically identify pockets of better and worse conversion rates. This lets you easily diagnose how your key marketing metrics have changed and identify the root cause

30 Days Free Trial + Best in-house support At No Cost

We offer a 30 day free trial with a dedicated Product Implementation and Onboarding Specialist at no cost. When you move forward, you'll have a support assistant regardless of your company size.

Unlimited Data Storage

Data pulled in from your integrations will always remain saved on our platform, unless otherwise needed.

Factors doesn't Break your Bank!

Factors.AI offers better ROI on your marketing tool stack budget at a better price. No hidden costs included!

Hear it from our customer

Folks who use Factors in the trenches to drive Revenue

Anirhudh S

Experiments & Funnel Conversions


"Factors.AI helps me get more
info with less hassle"

Ramya S

Content Marketer


“Customer Journey analytics and automated AI-driven
recommendations aced ease of use”

Shreyansh G

Associate Program Manager


"Improvement in ROI on marketing tech stack and a more efficient & affordable solution."

Ankit Purohit

Senior Product Manager


"Stitching all data from multiple platforms made easy"

Shubham G

Head of Inbound Marketing


"One stop shop for all marketing analytics and attribution."

What questions are Factors customers answering?

Which campaigns are driving leads of a certain type?

Did our latest campaign update improve our key metrics?

Will a new campaign meet targets based on past data & current performance?

Where are the users experiencing maximum friction and dropping off?

How does first vs last touch attribution metrics vary for paid campaigns?

What are the top paths that users take on the website?

What are the leading indicators of becoming a high value lead?

What experiences drive new users to become high value leads?

What are the big picture patterns in our customer journey?

What's the correlation between web engagement metrics & web conversion rate?

What does my end to end customer journey look like?

How many pages does an user view before filling out a form?

Which blogs are most visited by an user during their sales process?

Monitor & optimize marketing efforts


Increase in ROI

Optimize campaign spends and focus on winning strategies


Saved per Week

Save several hours a week with automated, AI-fuelled reporting and insights



No-code integrations and blazing fast support. Dive in very, very quickly

Frequently Asked Questions?
to help you make the switch to Factors

How does pricing work?

Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or visitors across your website and CRM. We also offer a free plan with up to 3 integrations for company’s with less than 5,000 monthly visitors. Click here for a detailed overview of our pricing plans.

How long does it take to implement Factors?

Short-answer? 30 minutes. Factors.ai is simple by design. We deliver code-free integrations with all your ad campaigns, CRM data, website, chatbot, and more. We can have your entire analytics engine set-up in half an hour and generate reports as soon as data starts flowing in.

Can Factors perform attribution analysis?

Among several other features, Factors.ai delivers cutting-edge attribution analysis. We provide a range of multi-touch models (time-decay, U-shaped, etc) and we’re always open to creating custom models. Additionally, we automate most of the heavy-lifting, empowering you to rapidly generate reports & insights.

Is Factors privacy compliant?

Factors is, and always will be privacy first. We’re 100% compliant with GDRP, CCPA, and PECR. Additionally, we’re SOC2 compliant — ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy. Also, we only use first-party cookies. Meaning that third-party vendors have zero access. Only you will own and control your data.

The Factors Family
chargebeeLivespacedesigncafeplivoadpushuphiverslintelthe sleep company logogoldcast logoverloop logorocketlane logowowsender logorocketiumSensetalviewcascade logoLytics09 solutionsSocket logo
razorpay logo
chargebee logo
primer logo
09 solutions logo
gupushup logo
sense logo
clevertap logo
netcore logo
livespace logo
adpushup logo
peppercontent logo
designcafe logo
Show more
See how our
customers drive

“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”
Aquibur Rahman

“What a product and what a team!”

The software is super intuitive and easy to use. Once setup (thanks to the big help of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.
Edoardo D
Delos Labs

“Great analytics solution”

The team at Factors is amazing. They make sure you are getting what you need out of their software solution. I love the concept of insights that they are building. This could become extremely valuable to their customers as we sort through mountains of data to come to a decision. I love the ease of integration
Tom S
SVP Sales & Marketing

Market Analytics

Turbocharge Your Marketing Engine

Reduce CAC, improve ROI, accelerate revenue — effortlessly


Marketing & Revenue Metrics

Eliminate unintuitive data silos, tedious spreadsheets, and rigid reporting. Track all the metrics that matter to you across campaigns, website, CRM & more — under one roof


Customer Journeys & Timelines

Visualize touch-points, analyze buyer behavior, target
high-intent leads & identify key inflection points with
end-to-end customer journey mapping.


Marketing Efforts & ROI

Empower marketing to reduce revenue leakage & improve ROI with AI-fueled automated insights, multi-touch attribution, and a holistic marketing analytics suite.

Still on the Edge?
Experience your full marketing potential, first-hand!