Logo Factors.ai

B2B Marketing Attribution,
Made Easy.

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Decode the impact of every touchpoint with multi-touch attribution
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Optimize marketing ROI across campaigns, website, events & more
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Unlock data-driven insights to scale marketing efforts confidently
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Monitor & optimize marketing efforts

15%

Increase in ROI

Optimize campaign spends and focus on winning strategies

8+hrs

Saved per Week

Save several hours a week with automated, AI-fuelled reporting and insights

30min

Onboarding

No-code integrations and blazing fast support. Dive in very, very quickly

Frequently Asked Questions?
to help you make the switch to Factors

How does pricing work?

Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or visitors across your website and CRM. We also offer a free plan with up to 3 integrations for company’s with less than 5,000 monthly visitors. Click here for a detailed overview of our pricing plans.

How long does it take to implement?

Factors.ai is simple by design. We deliver code-free integrations with all your ad campaigns, CRM data, website, chatbot, etc. What does this mean for you? We can have your analytics engine set-up in under 30 minutes and generate reports as soon as data starts flowing in.

Can Factors perform attribution analysis?

Among several other features, Factors.ai delivers cutting-edge attribution analysis. We provide a range of multi-touch models (time-decay, U-shaped, etc) and we’re always open to creating custom models. Additionally, we automate most of the heavy-lifting, empowering you to rapidly generate reports & insights.

Is Factors privacy compliant?

Factors is, and always will be privacy first. We’re 100% compliant with GDRP, CCPA, and PECR. Additionally, we’re SOC2 compliant — ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy. Also, we only use first-party cookies. Meaning that third-party vendors have zero access. Only you will own and control your data.

The Factors Family
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Show more
See how our
customers drive
impact
“Investigate and ultimately improve”

“Factors.AI combines data from marketing tools, ad platforms, CDPs, and CRMs to create a single data stream. This helps us analyze visitor behavior on our website and identify which channels are driving engagement and conversions.”

Aquibur Rahman
Aquibur Rahman
CEO
Mailmodo
“User Friendly, Time Saving & Highly Accurate”

“Factors.ai stood out from other tools we considered for customer journey analytics, page metrics & data accuracy. Our CRO went up by 34% in the first year and we tracked the customer funnel exceptionally. Factors.ai is self-sufficient & covers everything related to conversions.”

Gowthami
Performance Marketer
Klenty
“What a product and what a team!”

“The software is super intuitive and easy to use. Once setup tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. After Factors, I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.”

edoardo image
Edoardo D
CEO
Delos Labs
“Great analytics solution”

The team at Factors is amazing. They make sure you get what you need out of the software. I love the concept of insights that they are building. This is extremely valuable to the customers as we sort through mountains of data to come to a decision. I love the ease of integration

tom s image
Tom S
SVP Sales & Marketing
Lytics
"A dream solution for B2B marketers to unfold user journeys"

"When we chalk plans for a campaign, we love valuable insights. Even better when I have it diced & sliced. We get it all here & engage with our audience. The granularity of data is perfect & the mining engine of Factors has unbelievable match rates for de-anonymizing accounts."

Prasanna V
AMM
Datatracks
“A game changer for ABM & revenue generation! ”

"I have been using Factors.ai for website visitor identification & it has been a game changer. The data provided by Factors.ai is incredibly valuable for ABM. The team at Factors.ai has been a pleasure to work with, always available to answer questions and provide support."

Praveen R
Marketing
Drivetrain
“Opportunities that we would’ve otherwise never realised”

We managed to book 3 meetings through Factors. These are 3 opportunities that otherwise we would’ve never realised were interested in our product. Factors also helps us realise which landing pages need to be optimised when we see ICPs visit the page and not convert

Charanyan. V
Co-founder
RevenueHero
See how our
customers drive
impact
“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”

Aquibur Rahman
Aquibur Rahman
CEO
Mailmodo

“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”
Aquibur Rahman
CEO
Mailmodo

“User Friendly, Time Saving & Highly Accurate”

We were also previously considering other tools, but Factors.ai stood out when we looked for customer journey analytics, page metrics, data accuracy, etc. Factors.ai has helped Klenty improve conversion rates by 34% in the first year. It tracks customer funnel movement like no one else. Factors is self-sufficient for everything-conversions."
Gowthami
Performance Marketer
Klenty

“What a product and what a team!”

The software is super intuitive and easy to use. Once setup (thanks to the big help of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.
Edoardo D
CEO
Delos Labs

“Great analytics solution”

The team at Factors is amazing. They make sure you are getting what you need out of their software solution. I love the concept of insights that they are building. This could become extremely valuable to their customers as we sort through mountains of data to come to a decision. I love the ease of integration
Tom S
SVP Sales & Marketing
Lytics

Award-Winning
Market Analytics

Logo Factors.ai

Every Touchpoint At Your Fingertips With B2B Attribution

Switch to a B2B marketing analytics & attribution platform that works like you’d expect it to. Visualise marketing’s impact on revenue & pipeline. Be the reason your team crushes targets.

Check_circle_icon
Determine the influence of every customer touchpoint
Check_circle_icon
Optimize ROI across campaigns, content, events, and more
Check_circle_icon
Unlock data-driven insights to scale your marketing efforts

You’re in great company with Factors

hiver
slintel
the sleep company logo
goldcast logo
verloop logo
rocketlane logo
wowsender logo
rocketium
Sense
talview
cascade logo
Lytics
09 solutions
Socket logo
hiver
slintel
the sleep company logo
goldcast logo
verloop logo
rocketlane logo
wowsender logo
rocketium
Sense
talview
cascade logo
Lytics
09 solutions
Socket logo

You’re in good company with other high-growth teams

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yourstory
chargebee
Livespace
designcafe
plivo
adpushup
hiver
slintel
the sleep company logo
goldcast logo
verloop logo
rocketlane logo
wowsender logo
rocketium
Sense
talview
cascade logo
Lytics
09 solutions
Socket logo
attribution

Industry-leading attribution with Factors

Our patented attribution engine is purpose-built for the modern B2B marketer. Unlike other attribution tools, Factors empowers you with granular, multi-touch analysis across keywords, campaigns, channels, and more. Get weekly automated insights on what campaigns, journeys, and user attributes convert better. Determine the influence of every touch-point on pipeline and revenue. Factors is the perfect solution to attribute your marketing efforts, crush your targets, and scale success

Turbocharge Your Marketing Engine

Reduce CAC, improve ROI, accelerate revenue — effortlessly

Marketing& Revenue Metrics Illustration

Monitor

Marketing & Revenue Metrics

Eliminate unintuitive data silos, tedious spreadsheets, and rigid reporting. Track all the metrics that matter to you across campaigns, website, CRM & more — under one roof

Customer journey timeline

Analyze

Customer Journeys & Timelines

Visualize touch-points, analyze buyer behavior, target
high-intent leads & identify key inflection points with
end-to-end customer journey mapping.

Ai insights

Optimize

Marketing Efforts & ROI

Empower marketing to reduce revenue leakage & improve ROI with AI-fueled automated insights, multi-touch attribution, and a holistic marketing analytics suite.

Still on the Edge?
Experience your full marketing potential, first-hand!

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