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#1 Adobe Analytics Alternative To Drive Revenue And Pipeline

Unlock rapid, reliable, robust marketing analytics & attribution.
Optimize efforts, maximize ROI & realize impact on revenue.

Connect your data sources across ads, CRM, web, and more
Automate tedious analytics and derive relevant insights
Achieve powerful, actionable reports in a matter of seconds

You’re in great company with Factors

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09 solutions
Socket logo
the sleep company logo
goldcast logo
verloop logo
rocketlane logo
wowsender logo
cascade logo
09 solutions
Socket logo

Factors is your unfair advantage at driving more revenue


Increase in ROI

Our customers optimize campaign spends and focus more on winning strategies


Lift in Revenue

Using Attribution Analysis and Explain AI to improve user journeys



With no code integrations and blazing fast support, dive in fast to see real value

What makes Factors the #1 Adobe Analytics alternative?

This feature comparison matrix will say it all.




Campaign, Event, and Website Analytics
Multi-touch Attribution Modelling
AI-powered Automated Insights and Root Cause Analysis
End-to-End Customer Journey Analytics with Velocity and GroupBy
Robust Funnel, Events, and KPI Analysis
Modern, Intuitive Self-Serve UI
Dedicated Customer Success Manager
30-Minute, No-Code Integration

Why do B2B SaaS marketers choose Factors.AI over Adobe Analytics?

Actionable Marketing Reports in Seconds

Unlike Adobe Analytics, Factors.ai automates all the analytical heavy lifting in a matter of seconds. This empowers marketers to focus on what they do best.

30 Day Free Trial + 30 Minute Integration

Factors.AI offers a 30 day free trial with a dedicated Product Implementation and Onboarding Specialist. Additionally, our no-code integration ensures we take no more than half an hour to set-up your project.

Intuitive, Friendly, Self-serve UI

Factors.ai is simply be design. Our platform empowers marketing teams to generate powerful, actionable reports with zero hand holding or technical know-how. Ensure top-down alignment across your organization.

Best In-House Support + CS Manager

Factors.AI always assigns a dedicated customer success manager to provides weekly support, ensure smooth operations, and a productive user experience.

Don't just take our word for it!

Edoardo D


Delos Labs

“What a product and what a team!”

The software is super intuitive and easy to use. Once setup (thanks to the big help of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.

Anirhudh S

Experiments & Conversions


"Data is obtained and stitched across multiple platforms for a holistic view of the funnel. Support has also been instant!"

Ramya S

Growth Marketer


“Customer Journey Analytics UX is nearly flawless for data-stitching, attribution, funnels, and more"

Tom S

SVP Sales & Marketing


"I love the concept of Insights. Extremely valuable as we sort through mountains of data to come to a decision."

Ankit Purohit

Senior Product Manager


"Stitching all data from multiple platforms made easy"

Shubham G

Head of Inbound Marketing


"One stop shop for all marketing analytics and attribution."

Aquibur Rahman

Aquibur Rahman



“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”

Award-winning Marketing Analytics

Frequently Asked Questions?
to help you make the switch to Factors

How does pricing work?

Our pricing model is straightforward. It is directly
related to the number of monthly tracked users
(MTU) or visitors across your website and CRM.
We also offer a free plan with up to 3 integrations
for company’s with less than 5,000 monthly visitors.
Click here for a detailed overview of our pricing plans.

Is Factors self-serve? Or technical?

Adobe Analytics can be overwhelming and unnecessarily
complicated. Factors was built with the intention of
making powerful marketing data easily accessible
to anyone. Our platform is super intuitive and quick.
Rest assured, you will generate relevant reports in minutes.

Is Factors Privacy Compliant?

Factors is, and always will be privacy first.
We’re 100% compliant with GDRP, CCPA, and PECR.
Additionally, we’re SOC2 compliant — ensuring
industry-standard protection across data security,
availability, processing integrity, confidentiality,
and privacy. Also, we only use first-party cookies.
Meaning that third-party vendors have zero access.
Only you will own and control your data.

What about customer support?

Factors.ai is intuitive and self-serve by design.
That being said, our paid plans always come with
a dedicated customer success manager. This is to
ensure that all your requirements are thoroughly
satisfied. Rest assured, you will have a productive,
hassle-free customer experience with Factors.

Need we say more?

Make your move. Switch to Factors.ai. The best attribution & analytics for high growth marketers

Get a demo

Unified Platform

Access your web analytics, CRM, ads and organic metrics in a single place

Funnels Analysis

Set up funnels analysis with combined website and CRM data

Multi Touch Attribution

Understand which sources and campaigns are performing well and which ones are not.


Easily diagnose how your key marketing metrics have changed and identify the root cause

AI Engine

Identify pockets of higher/lower conversion rates and funnel velocity. Design marketing experiences which meet your customer needs

Pre-Built Templates

Get hold of the usual B2B SaaS marketing reporting templates and set them up by Day-2

Integrations Supported

What questions are Factors customers answering?

Which campaigns are driving leads of a certain type?

Did our latest campaign update improve our key metrics?

Will a new campaign meet targets based on past data & current performance?

Where are the users experiencing maximum friction and dropping off?

How does first vs last touch attribution metrics vary for paid campaigns?

What are the top paths that users take on the website?

What are the leading indicators of becoming a high value lead?

What experiences drive new users to become high value leads?

What are the big picture patterns in our customer journey?

What's the correlation between web engagement metrics & web conversion rate?

What does my end to end customer journey look like?

How many pages does an user view before filling out a form?

Which blogs are most visited by an user during their sales process?

Shreyansh G

Associate Program Manager

"Improvement in ROI on marketing tech stack and a more efficient & affordable solution."

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