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Go Above &
Beyond Bizible 

Achieve robust marketing analytics & revenue attribution
Unlock hassle-free implementation & data verification
Don’t break your bank! Our plans start at $399/month
SOC2 Type II certified
GDPR compliant
Let's chat! When’s a good time?

Monitor & optimize marketing efforts


Increase in ROI

Optimize campaign spends and focus on winning strategies


Saved per Week

Save several hours a week with automated, AI-fuelled reporting and insights



No-code integrations and blazing fast support. Dive in very, very quickly

How does Factors compare to Bizible?




Web Analytics, Event Tracking, and Funnel Analysis
Attribution and Ads Cost Effectiveness Analysis
AI Powered Automated Analysis
Use filters to exclude certain URL parameters
Anomaly Detection and Root Cause Analysis
Google Ads Keyword Level Attribution Report
Modern, Intuitive Self Serve UI

See how Bizible fares against Factors

This feature comparison matrix will say it all.




Web Analytics, Event Tracking, and Funnel Analysis
Attribution and Ads Cost Effectiveness Analysis
AI Powered Automated Analysis
Use filters to exclude certain URL parameters
Anomaly Detection and Root Cause Analysis
Google Ads Keyword Level Attribution Report
Modern, Intuitive Self Serve UI

Frequently Asked Questions?
to help you make the switch to Factors

How does pricing work?

Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or visitors across your website and CRM. We also offer a free plan with up to 3 integrations for company’s with less than 5,000 monthly visitors. Click here for a detailed overview of our pricing plans.

How long does it take to implement?

Bizible can take up to 3 months to implement. Factors.ai is simple by design. We deliver code-free integrations with all your ad campaigns, CRM data, website, chatbot, etc. What does this mean for you? We can have your analytics engine set-up in under 10 minutes and generate reports as soon as data starts flowing in.

Can Factors perform attribution analysis?

Among several other features, Factors.ai delivers cutting-edge attribution analysis. We provide a range of multi-touch models (time-decay, U-shaped, etc) and we’re always open to creating custom models. Additionally, we automate most of the heavy-lifting, empowering you to rapidly generate reports & insights.

Is Factors privacy compliant?

Factors is, and always will be privacy first. We’re 100% compliant with GDRP, CCPA, and PECR. Additionally, we’re SOC2 compliant — ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy. Also, we only use first-party cookies. Meaning that third-party vendors have zero access. Only you will own and control your data.

The Factors Family
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See how our
customers drive

“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”
Aquibur Rahman

“What a product and what a team!”

The software is super intuitive and easy to use. Once setup (thanks to the big help of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.
Edoardo D
Delos Labs

“Great analytics solution”

The team at Factors is amazing. They make sure you are getting what you need out of their software solution. I love the concept of insights that they are building. This could become extremely valuable to their customers as we sort through mountains of data to come to a decision. I love the ease of integration
Tom S
SVP Sales & Marketing

Turbocharge Your Marketing Engine

Reduce CAC, improve ROI, accelerate revenue — effortlessly


Marketing & Revenue Metrics

Eliminate unintuitive data silos, tedious spreadsheets, and rigid reporting. Track all the metrics that matter to you across campaigns, website, CRM & more — under one roof


Customer Journeys & Timelines

Visualize touch-points, analyze buyer behavior, target
high-intent leads & identify key inflection points with
end-to-end customer journey mapping.


Marketing Efforts & ROI

Empower marketing to reduce revenue leakage & improve ROI with AI-fueled automated insights, multi-touch attribution, and a holistic marketing analytics suite.

Still on the Edge?
Experience your full marketing potential, first-hand!

What questions are Factors customers answering?

Which campaigns are driving leads of a certain type?

Did our latest campaign update improve our key metrics?

Will a new campaign meet targets based on past data & current performance?

Where are the users experiencing maximum friction and dropping off?

How does first vs last touch attribution metrics vary for paid campaigns?

What are the top paths that users take on the website?

What are the leading indicators of becoming a high value lead?

What experiences drive new users to become high value leads?

What are the big picture patterns in our customer journey?

What's the correlation between web engagement metrics & web conversion rate?

What does my end to end customer journey look like?

How many pages does an user view before filling out a form?

Which blogs are most visited by an user during their sales process?

Why B2B SaaS marketers choose Factors.AI over Bizible?

20 Mins No Code Integrations + Reports & Dashboards Within 2 Days

Factors.AI integrates with your CRM/MAP, Ads Platforms, Search Console and Website Data under 20 mins so that you can setup reports and dashboards within 2 working days.

30 Days Free Trial + Implementation Support At No Cost

We offer a no-question-asked 30 day free trial with a dedicated Product Implementation and Onboarding Specialist at no cost.

Goes Beyond Usual Attribution Reports + Saves Time On Complex Analysis

With our AI powered analysis engine tailored for B2B SaaS, get access to automated insights around what is working and what is not for marketing programs/campaigns.

Unlike Bizible, Factors Doesn’t Break Your Bank + No Implementation Costs

With lower tool cost as compared to Bizible and no implementation (or any hidden) costs, Factors.AI offers better ROI on your marketing tool/stack budget.

Turbocharge Your Marketing Engine

Measure & validate your every marketing initiative, spot-on.


Eliminate data silos with integrated customer analytics.

Get a holistic view of the entire Marketing Funnel, minus all dependencies.

  • Unify data across Ad Platforms, Website and CRM
  • Transform CRM snapshots into an event stream
  • Intelligently stitch the data with marketing context
  • Quantify every marketing effort


Empower and align your Team with Delightful Analytics Experiences.

Say ‘hello’ to clutter-free insightful dashboards.

  • Truly Self Serve, No Code or SQL experience required
  • Pre-built Checklists for repetitive analytics use cases (upcoming)
  • Masterclass of Analytics Templates used by the best in B2B Marketing
  • Accelerate the speed to insight for everyone


Squash bias & blindspots with AI-powered actionable insights.

Drill infinitely into your data & augment the rockstars in your team

  • Identify spends & root causes for KPI drop
  • Identify high-performing initiatives/tactics
  • Find pockets of higher and lower performance
  • Define custom properties and events basis your business logic