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#1 CaliberMind

Achieve holistic user journey analytics and attribution
Unlock hassle-free implementation & data verification
Control your analytics with best-in-class customization

Monitor & optimize marketing efforts


Increase in ROI

Optimize campaign spends and focus on winning strategies


Saved per Week

Save several hours a week with automated, AI-fuelled reporting and insights



No-code integrations and blazing fast support. Dive in very, very quickly

How does Factors compare to Calibermind?




Campaign Data Consolidation and Analysis
Multi-touch Attribution Modelling
Website Analytics with Funnels, Filters, and GroupBy
Anomaly Detection and Root Cause Analysis
Dedicated Customer Success Manager
Google Ads Keyword Level Attribution Report
Modern, Intuitive Self Serve UI

What makes Factors.ai the Best CaliberMind Alternative?

This feature comparison matrix will say it all.




Campaign Data Consolidation and Analysis
Multi-touch Attribution Modelling
Website Analytics with Funnels, Filters, and GroupBy
Anomaly Detection and Root Cause Analysis
Flexible, Customizable Visualization and Reporting
Dedicated Customer Success Manager
Modern, Intuitive Self Serve UI

Frequently Asked Questions?
to help you make the switch to Factors

How does pricing work?

Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or visitors across your website and CRM. We also offer a free plan with up to 3 integrations for company’s with less than 5,000 monthly visitors. Click here for a detailed overview of our pricing plans.

How long does it take to implement Factors?

Calibermind requires an arduous implementation process. Factors.ai is simple by design. We deliver code-free integrations with all your ad campaigns, CRM data, website, chatbot, etc. What does this mean for you? We can have your analytics engine set-up in under 10 minutes and generate reports as soon as data starts flowing in.

Is Factors customizable?

Factors.ai offers end-to-end flexibility across fields,
events, groups, URL mapping and more. Additionally,
we offer unmatched custom metrics, dimensions, and
properties. This ensures that marketers have complete
control over the way they choose to consolidate, view,
and analyse their data.

Is Factors Privacy Compliant?

Factors is, and always will be privacy first. We’re 100% compliant with GDRP, CCPA, and PECR. Additionally, we’re SOC2 compliant — ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy. Also, we only use first-party cookies. Meaning that third-party vendors have zero access. Only you will own and control your data.

The Factors Family
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See how our
customers drive

“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”
Aquibur Rahman

“What a product and what a team!”

The software is super intuitive and easy to use. Once setup (thanks to the big help of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.
Edoardo D
Delos Labs

“Great analytics solution”

The team at Factors is amazing. They make sure you are getting what you need out of their software solution. I love the concept of insights that they are building. This could become extremely valuable to their customers as we sort through mountains of data to come to a decision. I love the ease of integration
Tom S
SVP Sales & Marketing

Market Analytics

Turbocharge Your Marketing Engine

Reduce CAC, improve ROI, accelerate revenue — effortlessly


Marketing & Revenue Metrics

Eliminate unintuitive data silos, tedious spreadsheets, and rigid reporting. Track all the metrics that matter to you across campaigns, website, CRM & more — under one roof


Customer Journeys & Timelines

Visualize touch-points, analyze buyer behavior, target
high-intent leads & identify key inflection points with
end-to-end customer journey mapping.


Marketing Efforts & ROI

Empower marketing to reduce revenue leakage & improve ROI with AI-fueled automated insights, multi-touch attribution, and a holistic marketing analytics suite.

Still on the Edge?
Experience your full marketing potential, first-hand!

Why do marketers choose Factors.AI over CaliberMind?

Robust Marketing Analytics + Attribution

Factors.AI goes above and beyond the likes of CaliberMind with Web, Funnel, and Event analytics. Also, we deliver AI-powered automated insights, anomaly detection, root-cause analysis, and more.

30 Day Free Trial + 30 Minute Integration

Factors.AI offers a 30 day free trial along with a dedicated Product Implementation and Onboarding Specialist. Also, our no-code integration ensures we take no more than half an hour to set-up your project.

Superior Bang for your Buck

Unlike CaliberMind, Factors.ai does not blow a hole in your pocket. We deliver far more value for far less — with paid plans that start at as little as $499/month.

Best In-House Support + CS Manager

You will always be assigned a dedicated customer success manager to provide support on a weekly basis, ensure smooth operations, and a productive user experience.

Unified Platform

Access your web analytics, CRM, ads and organic metrics in a single place

Funnels Analysis

Set up funnels analysis with combined website and CRM data

Multi Touch Attribution

Understand which sources and campaigns are performing well and which ones are not.


Easily diagnose how your key marketing metrics have changed and identify the root cause

AI Engine

Identify pockets of higher/lower conversion rates and funnel velocity. Design marketing experiences which meet your customer needs

Pre-Built Templates

Get hold of the usual B2B SaaS marketing reporting templates and set them up by Day-2

Integrations Supported

What questions are Factors customers answering?

Which campaigns are driving leads of a certain type?

Did our latest campaign update improve our key metrics?

Will a new campaign meet targets based on past data & current performance?

Where are the users experiencing maximum friction and dropping off?

How does first vs last touch attribution metrics vary for paid campaigns?

What are the top paths that users take on the website?

What are the leading indicators of becoming a high value lead?

What experiences drive new users to become high value leads?

What are the big picture patterns in our customer journey?

What's the correlation between web engagement metrics & web conversion rate?

What does my end to end customer journey look like?

How many pages does an user view before filling out a form?

Which blogs are most visited by an user during their sales process?

Shreyansh G

Associate Program Manager

"Improvement in ROI on marketing tech stack and a more efficient & affordable solution."

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