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Factors vs.
GA4

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Monitor all your metrics across ads, web, CRM under one roof
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Rapid, reliable analytics and attribution across ads, web, CRM
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With dedicated support, Factors is an extension of your team

Monitor & optimize marketing efforts

15%

Increase in ROI

Optimize campaign spends and focus on winning strategies

8+hrs

Saved per Week

Save several hours a week with automated, AI-fuelled reporting and insights

30min

Onboarding

No-code integrations and blazing fast support. Dive in very, very quickly

What makes Factors.ai the best Google Analytics?

This feature comparison matrix will say it all.

Feature

Factors

GA

Website analytics and Custom web events
Google ads + Search console analytics
Multi-touch attribution and Funnel analytics
Automated AI-Insights, Dynamic reporting, and Anomaly detection
Integration with Third-party Ads platforms
Privacy-First Analytics - GDPR, CCPA and PECR Compliance + First-part Cookies
Customer Journey analytics from Website + CRM data (Including historical data)
Modern, Intuitive Self-Serve UI
Dedicated Customer Success Manager
Capterra
4.8/5
4.7/5
G2 Crowd
4.5/5
4.3/5

What makes Factors.ai the best Google Analytics Alternative?

This feature comparison matrix says it all.

Feature

Factors.AI

GA

Website analytics and Custom web events
Google ads + Search console analytics
Multi-touch attribution and Funnel analytics
Automated AI-Insights, Dynamic reporting, and Anomaly detection
Integration with Linkedin + Facebook ads data
Privacy-First Analytics - GDPR, CCPA and PECR Compliance + First-part Cookies
Customer Journey analytics from Website + CRM data (Including historical data)
Modern, Intuitive Self-Serve UI
Dedicated Customer Success Manager

Frequently Asked Questions?
to help you make the switch to Factors

How does pricing work?

Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or visitors across your website and CRM. We also offer a free plan with up to 3 integrations for company’s with less than 5,000 monthly visitors. Click here for a detailed overview of our pricing plans.

How long does it take to implement Factors?

Factors.ai is simple by design. We deliver code-free integrations with all your ad campaigns, CRM data, website, chatbot, etc. What does this mean for you? We can have your analytics engine set-up in under 30 minutes and generate reports as soon as data starts flowing in.

Is Factors customizable?

Google Analytics can be heavily restrictive. Factors.ai offers end-to-end flexibility across fields, events, groups, URL mapping and more. Additionally, we offer unmatched custom metrics, dimensions, and properties. This ensures that marketers have complete control over the way they choose to consolidate, view, and analyse their data.

Is Factors Privacy Compliant?

Factors is, and always will be privacy first. We’re 100% compliant with GDRP, CCPA, and PECR. Additionally, we’re SOC2 compliant — ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy. Also, we only use first-party cookies. Meaning that third-party vendors have zero access. Only you will own and control your data.

The Factors Family
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Award-Winning
Market Analytics

Turbocharge Your Marketing Engine

Reduce CAC, improve ROI, accelerate revenue — effortlessly

Monitor

Marketing & Revenue Metrics

Eliminate unintuitive data silos, tedious spreadsheets, and rigid reporting. Track all the metrics that matter to you across campaigns, website, CRM & more — under one roof

Analyze

Customer Journeys & Timelines

Visualize touch-points, analyze buyer behavior, target
high-intent leads & identify key inflection points with
end-to-end customer journey mapping.

Optimize

Marketing Efforts & ROI

Empower marketing to reduce revenue leakage & improve ROI with AI-fueled automated insights, multi-touch attribution, and a holistic marketing analytics suite.

Still on the Edge?
Experience your full marketing potential, first-hand!

Why do marketers choose Factors.AI over Google Analytics?

Automated Insights and Anomaly Detection

Automatically identify pockets of better and worse conversion rates. This lets you easily diagnose how your key marketing metrics have changed and identify the root cause

30 Day Free Trial + 30 Minute Integration

Factors.AI offers a 30 day free trial with a dedicated Product Implementation and Onboarding Specialist at no cost. Additionally, our no-code integration ensures we take no more than half an hour to set-up your project.

End-to-End Customer Journey Attribution

Factors.AI integrates with all your marketing efforts across Ads, Content, Website, Chatbot, CRM, and more — to provide a complete overview of what's driving revenue and pipeline across your customer journey.

Privacy-first Marketing Analytics

Factors.ai is 100% compliant with GDPR, CCPA, PECR, and SOC2. Additionally, we exclusively use First-party Cookies, ensuring customers own 100% of their data. We provide complete data transparency and data rights to users.

Unified Platform

Access your web analytics, CRM, ads and organic metrics in a single place

Funnels Analysis

Set up funnels analysis with combined website and CRM data

Multi Touch Attribution

Understand which sources and campaigns are performing well and which ones are not.

Insights

Easily diagnose how your key marketing metrics have changed and identify the root cause

AI Engine

Identify pockets of higher/lower conversion rates and funnel velocity. Design marketing experiences which meet your customer needs

Pre-Built Templates

Get hold of the usual B2B SaaS marketing reporting templates and set them up by Day-2

Integrations Supported

What questions are Factors customers answering?

Which campaigns are driving leads of a certain type?

Did our latest campaign update improve our key metrics?

Will a new campaign meet targets based on past data & current performance?

Where are the users experiencing maximum friction and dropping off?

How does first vs last touch attribution metrics vary for paid campaigns?

What are the top paths that users take on the website?

What are the leading indicators of becoming a high value lead?

What experiences drive new users to become high value leads?

What are the big picture patterns in our customer journey?

What's the correlation between web engagement metrics & web conversion rate?

What does my end to end customer journey look like?

How many pages does an user view before filling out a form?

Which blogs are most visited by an user during their sales process?

Shreyansh G

Associate Program Manager

"Improvement in ROI on marketing tech stack and a more efficient & affordable solution."

Get started for free

Drive Your Revenue and Pipeline with Powerful, Privacy-first Marketing Analytics & Attribution

Connect all your customer touch-points for a holistic, multi-dimensional overview of what’s driving revenue and pipeline. Factors.AI is simple by design, but cuts no corners when it comes to delivering actionable insights.