Let's chat! When’s a good time?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Like Heap,
For Marketers

Check_circle_icon
Unlike Heap, Factors is purpose-built for marketing teams
Check_circle_icon
Monitor & Optimize efforts across campaigns, web & CRM
Check_circle_icon
Unlock hassle-free onboarding, data verification & support

#1 Heap alternative for marketers

Heap's product analytics addresses one piece of the puzzle.
Factors solves for rests with end-to-end customer journey analytics.

Check_circle_icon
Achieve end-to-end user journey funnels & marketing analytics
Check_circle_icon
Unlock hassle-free onboarding & data verification
Check_circle_icon
Ensure more bang for your buck!
It’s official

In coming days, Oribi is cancelling its customer contracts and discontinuing most of its services across web analytics, revenue attribution, channel tracking and more. Accordingly, Heap has emerged as a possible replacement for Oribi. While Heap is a great product analytics tool, marketers have found Factors to be the superior Oribi alternative.

You’re in great company with Factors

hiver
slintel
the sleep company logo
goldcast logo
verloop logo
rocketlane logo
wowsender logo
rocketium
Sense
talview
cascade logo
Lytics
09 solutions
Socket logo
hiver
slintel
the sleep company logo
goldcast logo
verloop logo
rocketlane logo
wowsender logo
rocketium
Sense
talview
cascade logo
Lytics
09 solutions
Socket logo

Monitor & optimize marketing efforts

15%

Increase in ROI

Optimize campaign spends and focus on winning strategies

8+hrs

Saved per Week

Save several hours a week with automated, AI-fuelled reporting and insights

30min

Onboarding

No-code integrations and blazing fast support. Dive in very, very quickly

What Makes Factors.ai The Best Heap Alternative?

This feature comparison matrix will say it all.

Feature

Factors.AI

Heap

Web analytics, Dashboarding, and Segmentation
Multi-touch Attribution & Cost Effectiveness Analysis
Granular digital campaign analytics
AI-powered CRO Insights, Root Cause Analysis, Anomaly Detection
End-to-End Customer Journey Analysis at User Level
Automated Anomaly Detection and Alerts
Dedicated Customer Success Manager
30-Min No-Code Integration + User-Friendly UI

What makes Factors.ai the best Heap Alternative?

This feature comparison matrix will say it all.

Feature

Factors

Heap

Web analytics, Dashboarding, and Segmentation
Multi-touch Attribution & Cost Effectiveness Analysis
Granular digital campaign analytics
AI-powered CRO Insights, Root Cause Analysis, Anomaly Detection
End-to-End Customer Journey Analysis at User Level
Automated Anomaly Detection and Alerts
Dedicated Customer Success Manager
30-Min No-Code Integration + User-Friendly UI
Capterra
4.8/5
4.5/5
G2 Crowd
4.5/5
4.3/5

Frequently Asked Questions?
to help you make the switch to Factors

How does pricing work?

Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or visitors across your website and CRM. We also offer a free plan with up to 3 integrations for company’s with less than 5,000 monthly visitors. Click here for a detailed overview of our pricing plans.

How long does Factors take to implement?

Heap requires a length, code-heavy implementation process. Factors.ai is simple by design. We deliver code-free integrations with all your ad campaigns, CRM data, website, chatbot, etc. What does this mean for you? We can have your analytics engine set-up in under 10 minutes and generate reports as soon as data starts flowing in.

Is Factors self-serve?

Heap can be overwhelming and unnecessarily complicated. Factors was built with the intention of making powerful marketing data easily accessible to anyone. Our platform is super intuitive and quick. Rest assured, you will generate relevant reports in minutes.

Is Factors Privacy Compliant?

Factors is, and always will be privacy first. We’re 100% compliant with GDRP, CCPA, and PECR. Additionally, we’re SOC2 compliant — ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy. Also, we only use first-party cookies. Meaning that third-party vendors have zero access. Only you will own and control your data.

The Factors Family
chargebeeLivespacedesigncafeplivoadpushuphiverslintelthe sleep company logogoldcast logoverloop logorocketlane logowowsender logorocketiumSensetalviewcascade logoLytics09 solutionsSocket logo
razorpay logo
chargebee logo
primer logo
09 solutions logo
gupushup logo
sense logo
clevertap logo
netcore logo
livespace logo
adpushup logo
peppercontent logo
designcafe logo
Show more
See how our
customers drive
impact

“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”
Aquibur Rahman
CEO
Mailmodo

“What a product and what a team!”

The software is super intuitive and easy to use. Once setup (thanks to the big help of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.
Edoardo D
CEO
Delos Labs

“Great analytics solution”

The team at Factors is amazing. They make sure you are getting what you need out of their software solution. I love the concept of insights that they are building. This could become extremely valuable to their customers as we sort through mountains of data to come to a decision. I love the ease of integration
Tom S
SVP Sales & Marketing
Lytics

Award-Winning
Market Analytics

Turbocharge Your Marketing Engine

Reduce CAC, improve ROI, accelerate revenue — effortlessly

Monitor

Marketing & Revenue Metrics

Eliminate unintuitive data silos, tedious spreadsheets, and rigid reporting. Track all the metrics that matter to you across campaigns, website, CRM & more — under one roof

Analyze

Customer Journeys & Timelines

Visualize touch-points, analyze buyer behavior, target
high-intent leads & identify key inflection points with
end-to-end customer journey mapping.

Optimize

Marketing Efforts & ROI

Empower marketing to reduce revenue leakage & improve ROI with AI-fueled automated insights, multi-touch attribution, and a holistic marketing analytics suite.

Why Do B2B SaaS Marketers Choose Factors.AI Over Heap?

Robust Marketing Analytics + Attribution

Factors.AI goes above and beyond consolidating data with Website, Funnel, and Event analytics. We provide multi-touch attribution, AI-powered automated insights, anomaly detection, etc.

30 Day Free Trial + 30 Minute Integration

Factors.AI offers a 30 day free trial with a dedicated Product Implementation and Onboarding Specialist at no cost. Also, our no-code integration ensures we take no more than half an hour to set-up your project.

Actionable Reports, Anomaly Detection,
Root Cause Analysis, and so much more

Understand what prompts changes on a weekly/monthly basis, diving deep into the root causes for them. Included in all plans.

Best In-House Support + CS Manager

Factors.AI always assigns a dedicated customer success manager to provides weekly support, ensure smooth operations, and a productive user experience.

Don't just take our word for it!

Edoardo D

CEO

Delos Labs

“What a product and what a team!”

The software is super intuitive and easy to use. Once setup (thanks to the big help of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.

Anirhudh S

Experiments & Conversions

Chargebee

"Data is obtained and stitched across multiple platforms for a holistic view of the funnel. Support has also been instant!"

Ramya S

Growth Marketer

Klenty

“Customer Journey Analytics UX is nearly flawless for data-stitching, attribution, funnels, and more"

Tom S

SVP Sales & Marketing

Lytics

"I love the concept of Insights. Extremely valuable as we sort through mountains of data to come to a decision."

Ankit Purohit

Senior Product Manager

Livspace

"Stitching all data from multiple platforms made easy"

Shubham G

Head of Inbound Marketing

Adpushup

"One stop shop for all marketing analytics and attribution."

Aquibur Rahman

Aquibur Rahman

CEO

Mailmodo

“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”

Unified Platform

Access your web analytics, CRM, ads and organic metrics in a single place

Funnels Analysis

Set up funnels analysis with combined website and CRM data

Multi Touch Attribution

Understand which sources and campaigns are performing well and which ones are not.

Insights

Easily diagnose how your key marketing metrics have changed and identify the root cause

AI Engine

Identify pockets of higher/lower conversion rates and funnel velocity. Design marketing experiences which meet your customer needs

Pre-Built Templates

Get hold of the usual B2B SaaS marketing reporting templates and set them up by Day-2

Integrations Supported

What questions are Factors customers answering?

Which campaigns are driving leads of a certain type?

Did our latest campaign update improve our key metrics?

Will a new campaign meet targets based on past data & current performance?

Where are the users experiencing maximum friction and dropping off?

How does first vs last touch attribution metrics vary for paid campaigns?

What are the top paths that users take on the website?

What are the leading indicators of becoming a high value lead?

What experiences drive new users to become high value leads?

What are the big picture patterns in our customer journey?

What's the correlation between web engagement metrics & web conversion rate?

What does my end to end customer journey look like?

How many pages does an user view before filling out a form?

Which blogs are most visited by an user during their sales process?

Shreyansh G

Associate Program Manager

"Improvement in ROI on marketing tech stack and a more efficient & affordable solution."

Get started for free

Still on the Edge?
Experience your full marketing potential, first-hand!

You’re in great company with Factors

hiver
slintel
the sleep company logo
goldcast logo
verloop logo
rocketlane logo
wowsender logo
rocketium
Sense
talview
cascade logo
Lytics
09 solutions
Socket logo
hiver
slintel
the sleep company logo
goldcast logo
verloop logo
rocketlane logo
wowsender logo
rocketium
Sense
talview
cascade logo
Lytics
09 solutions
Socket logo