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Logo Factors.ai

#1 HockeyStack
Alternative  

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Fix marketing leakage with marketing analytics & revenue attribution
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Scale GTM efforts efficiently with full-path customer journey mapping
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Don’t break your bank! Plans start at $399/month including support
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Let's chat! When’s a good time?

Monitor & optimize marketing efforts

15%

Increase in ROI

Optimize campaign spends and focus on winning strategies

8+hrs

Saved per Week

Save several hours a week with automated, AI-fuelled reporting and insights

30min

Onboarding

No-code integrations and blazing fast support. Dive in very, very quickly

Why do B2B Marketers prefer Factors over HockeyStack?


Feature

Factors

HockeyStack

No-code Integrations Across Campaigns, Web, CRM
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Customer Journey Timelines At User & Account Level
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Customizable Dashboards, Events, Stages & KPIs
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Actionable AI-fueled Insights for Conversion Optimization
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End-to-End User Funnels & Robust Path Analysis  
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Onboarding Support & Wishlist Delivery Across Plans
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Multi-touch Revenue Attribution Modelling
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Dedicated Customer Success Manager Across Plans
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Frequently Asked Questions?
to help you make the switch to Factors

How does pricing work?

Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or visitors across your website and CRM. Click here for a detailed overview of our pricing plans.

How long does it take to implement?

Factors.ai is simple by design. We deliver code-free integrations with all your ad campaigns, CRM data, website, chatbot, etc. What does this mean for you? We can have your analytics engine set-up in under 30 minutes and generate reports as soon as data starts flowing in.

Can Factors perform attribution analysis?

Among several other features, Factors.ai delivers cutting-edge attribution analysis. We provide a range of multi-touch models (time-decay, U-shaped, etc) and we’re always open to creating custom models. Additionally, we automate most of the heavy-lifting, empowering you to rapidly generate reports & insights.

Is Factors privacy compliant?

Factors is, and always will be privacy first. We’re 100% compliant with GDRP, CCPA, and PECR. Additionally, we’re SOC2 compliant — ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy. Also, we only use first-party cookies. Meaning that third-party vendors have zero access. Only you will own and control your data.

The Factors Family
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See how our
customers drive
impact
“Investigate and ultimately improve”

“Factors.AI combines data from marketing tools, ad platforms, CDPs, and CRMs to create a single data stream. This helps us analyze visitor behavior on our website and identify which channels are driving engagement and conversions.”

Aquibur Rahman
Aquibur Rahman
CEO
Mailmodo
“User Friendly, Time Saving & Highly Accurate”

“Factors.ai stood out from other tools we considered for customer journey analytics, page metrics & data accuracy. Our CRO went up by 34% in the first year and we tracked the customer funnel exceptionally. Factors.ai is self-sufficient & covers everything related to conversions.”

Gowthami
Performance Marketer
Klenty
“What a product and what a team!”

“The software is super intuitive and easy to use. Once setup tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. After Factors, I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.”

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Edoardo D
CEO
Delos Labs
“Great analytics solution”

The team at Factors is amazing. They make sure you get what you need out of the software. I love the concept of insights that they are building. This is extremely valuable to the customers as we sort through mountains of data to come to a decision. I love the ease of integration

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Tom S
SVP Sales & Marketing
Lytics
"A dream solution for B2B marketers to unfold user journeys"

"When we chalk plans for a campaign, we love valuable insights. Even better when I have it diced & sliced. We get it all here & engage with our audience. The granularity of data is perfect & the mining engine of Factors has unbelievable match rates for de-anonymizing accounts."

Prasanna V
AMM
Datatracks
“A game changer for ABM & revenue generation! ”

"I have been using Factors.ai for website visitor identification & it has been a game changer. The data provided by Factors.ai is incredibly valuable for ABM. The team at Factors.ai has been a pleasure to work with, always available to answer questions and provide support."

Praveen R
Marketing
Drivetrain
“Opportunities that we would’ve otherwise never realised”

We managed to book 3 meetings through Factors. These are 3 opportunities that otherwise we would’ve never realised were interested in our product. Factors also helps us realise which landing pages need to be optimised when we see ICPs visit the page and not convert

Charanyan. V
Co-founder
RevenueHero
See how our
customers drive
impact
“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”

Aquibur Rahman
Aquibur Rahman
CEO
Mailmodo

“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”
Aquibur Rahman
CEO
Mailmodo

“User Friendly, Time Saving & Highly Accurate”

We were also previously considering other tools, but Factors.ai stood out when we looked for customer journey analytics, page metrics, data accuracy, etc. Factors.ai has helped Klenty improve conversion rates by 34% in the first year. It tracks customer funnel movement like no one else. Factors is self-sufficient for everything-conversions."
Gowthami
Performance Marketer
Klenty

“What a product and what a team!”

The software is super intuitive and easy to use. Once setup (thanks to the big help of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.
Edoardo D
CEO
Delos Labs

“Great analytics solution”

The team at Factors is amazing. They make sure you are getting what you need out of their software solution. I love the concept of insights that they are building. This could become extremely valuable to their customers as we sort through mountains of data to come to a decision. I love the ease of integration
Tom S
SVP Sales & Marketing
Lytics

Award-Winning
Market Analytics

Turbocharge Your Marketing Engine

Reduce CAC, improve ROI, accelerate revenue — effortlessly

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Monitor

Marketing & Revenue Metrics

Eliminate unintuitive data silos, tedious spreadsheets, and rigid reporting. Track all the metrics that matter to you across campaigns, website, CRM & more — under one roof

Customer journey timeline

Analyze

Customer Journeys & Timelines

Visualize touch-points, analyze buyer behavior, target
high-intent leads & identify key inflection points with
end-to-end customer journey mapping.

Ai insights

Optimize

Marketing Efforts & ROI

Empower marketing to reduce revenue leakage & improve ROI with AI-fueled automated insights, multi-touch attribution, and a holistic marketing analytics suite.

Still on the Edge?
Experience your full marketing potential, first-hand!

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What makes Factors.ai the best Dreamdata Alternative?

This feature comparison matrix will say it all.

Feature

Factors.AI

Dreamdata

Attribution and Ads Cost Effectiveness Analysis
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Insights into Customer Journeys
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Event and KPI Analysis
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AI-powered Automated Analysis
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Anomaly Detection and Alerts
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Track Historical Data from CRM
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Support for Multi Touch Attribution Models
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Funnel Analysis with Velocity
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Why do B2B SaaS marketers choose Factors.AI over Dreamdata?

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Go Beyond Reactive Reports —
Generate Actionable Insights in Minutes

With our AI powered analysis engine tailored for B2B SaaS, access actionable insights around what's working and what isn't across your marketing efforts

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Build and Analyse Funnels connecting User Journeys with Campaign Data

Understanding how users navigate your digital presence from different campaigns and efforts becomes radically easier.

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Visualise Your Primary KPIs, Connect Marketing Efforts with Revenue

Have a recurring view to visualise your main KPIs from one place, including the impact of all your efforts and spends for it.

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Best In-House Support + CS Manager

Factors.AI always assigns a dedicated customer success manager to provides weekly support, ensure smooth operations, and a productive user experience.

Unified Platform

Access your web analytics, CRM, ads and organic metrics in a single place

Funnels Analysis

Set up funnels analysis with combined website and CRM data

Multi Touch Attribution

Understand which sources and campaigns are performing well and which ones are not.

Insights

Easily diagnose how your key marketing metrics have changed and identify the root cause

AI Engine

Identify pockets of higher/lower conversion rates and funnel velocity. Design marketing experiences which meet your customer needs

Pre-Built Templates

Get hold of the usual B2B SaaS marketing reporting templates and set them up by Day-2

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Integrations Supported

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What questions are Factors customers answering?

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Shreyansh G

Associate Program Manager

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4.5 star rating

"Improvement in ROI on marketing tech stack and a more efficient & affordable solution."

Get started for free
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