Logo Factors.ai

Go Beyond Reactive Reporting. Drive Revenue & Pipeline with
AI-Fueled Marketing Intellifence

Like Improvado, Factors.ai helps marketing teams eliminate data silos by consolidating efforts across ad campaigns, events, website, CRM and more. Unlike Improvado, Factors.ai also delivers end-to-end marketing analytics, automated insights, intuitive reporting, and unmatched customer support.

What Makes Factors.ai The Best Improvado Alternative?

This feature comparison matrix says it all.

Feature

Factors.AI

Improvado

Data Consolidation across Ads, Website, CRM, and more
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Robust Data Filtering, Breakdown, and GroupBy
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Out-of-Box Multi-touch Attribution Modelling
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AI-Powered Automated Insights and Root Cause Analysis
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Campaign, Event, and Funnel Analytics at a User Level
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Dedicated Customer Success Manager
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Reliable, Intuitive Self-Serve UI + No-Code Integration
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You’re in great company with Factors

hiver
slintel
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rocketium
Sense
talview
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Lytics
09 solutions
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hiver
slintel
the sleep company logo
goldcast logo
verloop logo
rocketlane logo
wowsender logo
rocketium
Sense
talview
cascade logo
Lytics
09 solutions
Socket logo

Why do marketers choose Factors.AI over Improvado?

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Robust Marketing Analytics + Attribution

Factors.AI goes above and beyond consolidating data  with Website, Funnel, and Event analytics. We deliver multi-touch attribution, AI-powered automated insights, anomaly detection and more.

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30 Day Free Trial + 30 Minute Integration

Factors.AI offers a 30 day free trial with a dedicated Product Implementation and Onboarding Specialist at no cost. Also, our no-code integration ensures we take no more than half an hour to set-up your project.

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Reliable Reporting and Visualization

Factors.AI does not restrict users to specific metrics, filters, reports, or graphs. Out platform encourages holistic reporting and complete control over your marketing data.

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Best In-House Support + CS Manager

Factors.AI always assigns a dedicated customer success manager to provides weekly support, ensure smooth operations, and a productive user experience.

Don't just take our word for it!

Edoardo D

CEO

Delos Labs

“What a product and what a team!”

The software is super intuitive and easy to use. Once setup (thanks to the big help of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.

Anirhudh S

Experiments & Conversions

Chargebee

"Data is obtained and stitched across multiple platforms for a holistic view of the funnel. Support has also been instant!"

Ramya S

Growth Marketer

Klenty

4.5 star rating

“Customer Journey Analytics UX is nearly flawless for data-stitching, attribution, funnels, and more"

Tom S

SVP Sales & Marketing

Lytics

4.5 star rating

"I love the concept of Insights. Extremely valuable as we sort through mountains of data to come to a decision."

Ankit Purohit

Senior Product Manager

Livspace

"Stitching all data from multiple platforms made easy"

Shubham G

Head of Inbound Marketing

Adpushup

"One stop shop for all marketing analytics and attribution."

Aquibur Rahman

Aquibur Rahman

CEO

Mailmodo

“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”

The Right Plan for Every Stage of Your Growth

Pick a Plan that Suits your Marketing Requirements

Get started for free 🎉

For companies looking to start their analytics and attribution journey, or test the Factors Platform. Includes access to core analyses, attribution modelling, as well as custom events and dimensions.

Start for free
$0/Month

Up to 5k MTUs

  • Includes :
  • Multi Touch Attribution
  • Core Analysis
  • Custom Events and Dimensions

Get started for free 🎉

For companies looking to start their analytics and attribution journey, or test the Factors Platform. Includes access to core analyses, attribution modelling, as well as custom events and dimensions.

$0/Month

Up to 10k MTUs

  • Includes :
  • Multi Touch Attribution
  • Core Analysis
  • Custom Events and Dimensions
Start for free

Starter

For the Analytics Savvy
Just at
$499/Month

billed annually

  • Up to 50k MTUs
  • Multi Touch Attribution
  • Core Analysis
  • Custom Events and Dimensions

Growth

For the Analytics Rockstars
starting at
$999/Month

billed annually

Up to 200k MTUs

+$10/mo for 1,000 Monthly Tracked Users
  • Everything in Starter +
  • AI Powered Analysis
  • Advanced Templates

Enterprise

For the Analytics Innovators

Let’s Chat

Get a custom quote that’s
tailor-made just for you.

  • Everything in Growth +
  • Custom Attribution Models
  • Platinum Support

Starter

For the Analytics Savvy

$100/Month

Billed annually
upto 15K monthly visitors
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Website Analytics
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Campaign Analytics
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Multi-touch Attribution
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Funnels and Customer
Journey Mapping
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Events and Form Tracking
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KPI’s and Metric Reports
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Channel Connectors
(Google, FB, LI Ads, and more)
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CRM Connectors
(Hubspot, SalesForce, and more)

Growth

For the Analytics Rockstars

$500/Month

Billed annually
upto 100K monthly visitors
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Everything in starter +
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AI-powered “Explain”
for trends
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Automated Weekly Insights
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Dedicated customer
success manager

Custom

Let’s Chat

For the Analytics Innovators
Get a custom quote that’s
tailor-made just for you.
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Website Analytics
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Campaign Analytics
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Multi-touch Attribution

Free

For the Analytics Initiate

$0/Month

Billed Monthly
upto 5K monthly visitors
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Everything in Starter +
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Upto 3 Intergrations

Starter

For the Analytics Savvy
Just at

$99/Month

Billed annually
upto 15K monthly visitors
Start for free
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Website Analytics
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Campaign Analytics
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Multi-touch Attribution
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Funnels and Customer
Journey Mapping
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Custom Events and
Dimensions
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Events and Form Tracking
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KPI’s and Metric Reports
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Channel Connectors
(Google, FB, LI Ads, and more)
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CRM Connectors
(Hubspot, SalesForce, and more)

Custom

For the Analytics Innovators

Let’s Chat

For a custom quote that’s
tailor-made just for you.
Talk to us
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Custom features
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Custom attribution models
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Platinum customer support

Free

For the Analytics Initiate
Just at

$0/Month

Billed annually
upto 5K monthly visitors
Start for free
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Everything in Starter +
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Upto 3 Intergrations

Unified Platform

Access your web analytics, CRM, ads and organic metrics in a single place

Funnels Analysis

Set up funnels analysis with combined website and CRM data

Multi Touch Attribution

Understand which sources and campaigns are performing well and which ones are not.

Insights

Easily diagnose how your key marketing metrics have changed and identify the root cause

AI Engine

Identify pockets of higher/lower conversion rates and funnel velocity. Design marketing experiences which meet your customer needs

Pre-Built Templates

Get hold of the usual B2B SaaS marketing reporting templates and set them up by Day-2

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Integrations Supported

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What questions are Factors customers answering?

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Shreyansh G

Associate Program Manager

Yourstory Logo
4.5 star rating

"Improvement in ROI on marketing tech stack and a more efficient & affordable solution."

Get started for free
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