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#1 Oribi
Alternative

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Dozens of Oribi-users have switched to Factors in recent weeks
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Robust analytics and attribution across campaigns, web & CRM
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30-minute, no-code onboarding + dedicated support
SOC2 Type II certified
GDPR compliant

The #1 Oribi Alternative

Like Oribi, Factors delivers intuitive web analytics, CRO, and funnels.
Unlike Oribi, we also provide powerful reporting across ads, web & CRM

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Monitor and optimize across Ad campaigns, Web activity, and CRM events
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End-to-end conversion journey funnels and revenue attribution
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30-minute, no-code onboarding + data verification support
Get a Demo
It’s official

Oribi has cancelled its customer contracts and discontinued most of its services across web analytics, revenue attribution, channel tracking and more. Mainstay features like dashboard reports, visitor aggregator, and CRM integration are set to be stripped as well. While this may seem like concerning news, it’s actually a fantastic opportunity to switch to to a superior solution — Factors.ai.

You’re in great company with Factors

hiver
slintel
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goldcast logo
verloop logo
rocketlane logo
wowsender logo
rocketium
Sense
talview
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Lytics
09 solutions
Socket logo
hiver
slintel
the sleep company logo
goldcast logo
verloop logo
rocketlane logo
wowsender logo
rocketium
Sense
talview
cascade logo
Lytics
09 solutions
Socket logo

Monitor & optimize marketing efforts

15%

Increase in ROI

Optimize campaign spends and focus on winning strategies

8+hrs

Saved per Week

Save several hours a week with automated, AI-fuelled reporting and insights

30min

Onboarding

No-code integrations and blazing fast support. Dive in very, very quickly

What makes Factors.ai the best Oribi Alternative?

This feature comparison matrix will say it all.

Feature

Factors

Oribi

Web Analytics, Event Tracking, and Funnel Analysis
Attribution and Ads Cost Effectiveness Analysis
AI Powered Automated Analysis
Custom Events, Metrics, Dimensions, and Properties
Anomaly Detection and Root Cause Analysis
Google Ads Keyword Level Attribution Report
Modern, Intuitive Self Serve UI
Capterra
4.8/5
4.5/5
G2 Crowd
4.5/5
4.3/5

What makes Factors.ai the best Oribi Alternative?

This feature comparison matrix will say it all.

Feature

Factors.AI

Oribi

G2 Crowd
4.5/5
4.3/5
Capterra
4.8/5
4.5/5
Web Analytics, Event Tracking, and Funnel Analysis
Attribution and Ads Cost Effectiveness Analysis
AI Powered Automated Insights
Custom Events, Metrics, Dimensions, and Properties
Anomaly Detection and Root Cause Analysis
Google Ads Keyword Level Attribution Report
Modern, Intuitive Self Serve UI

Frequently Asked Questions?
to help you make the switch to Factors

How does pricing work?

Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or visitors across your website and CRM. We also offer a free plan with up to 3 integrations for company’s with less than 5,000 monthly visitors. Click here for a detailed overview of our pricing plans.

How does Factors compare to Oribi?

Oribi is a great tool for web analytics and CRO. But Factors goes above and beyond the likes of Oribi by delivering a comprehensive marketing analytics suite. In addition to robust web analytics, it provides true-integration with all your ad campaigns and CRM to connect the dots between ads, web, pipeline, and revenue. Factors guarantees value over Oribi.

Is switching from Oribi to Factors difficult?

No. In fact, we can onboard your team in under 30 min. It’s hassle-free, no-code integration with all your marketing data across ads, website, and CRM. It’s 100% self-serve but we’re always here to help! Over the past few weeks, dozens of former Oribi users have made the move to Factors. Rest assured, they’re pleased with the experience so far.

Is Factors privacy compliant?

Factors is, and always will be privacy first. We’re 100% compliant with GDRP, CCPA, and PECR. Additionally, we’re SOC2 compliant — ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy. Also, we only use first-party cookies. Meaning that third-party vendors have zero access. Only you will own and control your data.

The Factors Family
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See how our
customers drive
impact

“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”
Aquibur Rahman
CEO
Mailmodo

“What a product and what a team!”

The software is super intuitive and easy to use. Once setup (thanks to the big help of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.
Edoardo D
CEO
Delos Labs

“Great analytics solution”

The team at Factors is amazing. They make sure you are getting what you need out of their software solution. I love the concept of insights that they are building. This could become extremely valuable to their customers as we sort through mountains of data to come to a decision. I love the ease of integration
Tom S
SVP Sales & Marketing
Lytics

Turbocharge Your Marketing Engine

Reduce CAC, improve ROI, accelerate revenue — effortlessly

Monitor

Marketing & Revenue Metrics

Eliminate unintuitive data silos, tedious spreadsheets, and rigid reporting. Track all the metrics that matter to you across campaigns, website, CRM & more — under one roof

Analyze

Customer Journeys & Timelines

Visualize touch-points, analyze buyer behavior, target
high-intent leads & identify key inflection points with
end-to-end customer journey mapping.

Optimize

Marketing Efforts & ROI

Empower marketing to reduce revenue leakage & improve ROI with AI-fueled automated insights, multi-touch attribution, and a holistic marketing analytics suite.

Still on the Edge?
Experience your full marketing potential, first-hand!

Why do marketers choose Factors.AI over Oribi?

Anomaly Detection and Automated Insights

Automatically identify pockets of better and worse conversion rates. This lets you easily diagnose how your key marketing metrics have changed and identify the root cause

30 Days Free Trial + Best in-house support At No Cost

We offer a 30 day free trial with a dedicated Product Implementation and Onboarding Specialist at no cost. When you move forward, you'll have a support assistant regardless of your company size.

Unlimited Data Storage

Data pulled in from your integrations will always remain saved on our platform, unless otherwise needed.

Unlike Oribi, Factors doesn't Break your Bank!

Factors.AI offers better ROI on your marketing tool stack budget at a better price. No hidden costs included!

Unified Platform

Access your web analytics, CRM, ads and organic metrics in a single place

Funnels Analysis

Set up funnels analysis with combined website and CRM data

Multi Touch Attribution

Understand which sources and campaigns are performing well and which ones are not.

Insights

Easily diagnose how your key marketing metrics have changed and identify the root cause

AI Engine

Identify pockets of higher/lower conversion rates and funnel velocity. Design marketing experiences which meet your customer needs

Pre-Built Templates

Get hold of the usual B2B SaaS marketing reporting templates and set them up by Day-2

Integrations Supported

What questions are Factors customers answering?

Which campaigns are driving leads of a certain type?

Did our latest campaign update improve our key metrics?

Will a new campaign meet targets based on past data & current performance?

Where are the users experiencing maximum friction and dropping off?

How does first vs last touch attribution metrics vary for paid campaigns?

What are the top paths that users take on the website?

What are the leading indicators of becoming a high value lead?

What experiences drive new users to become high value leads?

What are the big picture patterns in our customer journey?

What's the correlation between web engagement metrics & web conversion rate?

What does my end to end customer journey look like?

How many pages does an user view before filling out a form?

Which blogs are most visited by an user during their sales process?

Shreyansh G

Associate Program Manager

"Improvement in ROI on marketing tech stack and a more efficient & affordable solution."

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