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Monitor & optimize marketing efforts


Increase in ROI

Optimize campaign spends and focus on winning strategies


Saved per Week

Save several hours a week with automated, AI-fuelled reporting and insights



No-code integrations and blazing fast support. Dive in very, very quickly

What makes Factors.ai the best Wicked Reports Alternative?

This feature comparison matrix will say it all.




Multi-touch Attribution Modelling
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Campaign, Cohort, and ROI Analysis
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Flexible Customer Journey Funnels + Sales Velocity
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Customization, Comparisons, Filters, and Breakdowns
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AI-Automated CRO insights across ads, web, CRM
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Cost-free Onboarding, Unmatched Support, CSV export
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Intuitive, Self-Serve UI
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See how Wicked Reports fares against Factors

This feature comparison matrix will say it all.




Multi-touch Attribution Modelling
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Campaign, Cohort, and ROI Analysis
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Flexible Customer Journey Funnels + Sales Velocity
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Customization, Comparisons, Filters, and Breakdowns
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AI-Automated CRO insights across ads, web, CRM
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Cost-free Onboarding, Unmatched Support, CSV export
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Intuitive, Self-Serve UI
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Frequently Asked Questions?
to help you make the switch to Factors

How does pricing work?

Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or visitors across your website and CRM. We also offer a free plan with up to 3 integrations for company’s with less than 5,000 monthly visitors. Click here for a detailed overview of our pricing plans.

How long does it take to implement Factors?

Factors.ai is simple by design. We deliver code-free integrations with all your ad campaigns, CRM data, website, chatbot, etc. What does this mean for you? We can have your analytics + attribution engine set-up in under 10 minutes and generate reports as soon as data starts flowing in.

Can Factors perform attribution analysis?

Among several other features, Factors.ai delivers cutting-edge attribution analysis. We provide a far wider-range of multi-touch models as compared to Wicked Reports. This includes linear, U-shaped, time-decay, and more. Additionally, Factors provides the option to compare attribution models with each other to ensure precise conclusions

Is Factors Privacy Compliant?

Factors is, and always will be privacy first. We’re 100% compliant with GDRP, CCPA, and PECR. Additionally, we’re SOC2 compliant — ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy. Also, we only use first-party cookies. Meaning that third-party vendors have zero access. Only you will own and control your data.

The Factors Family
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Don't just take our word for it!

Edoardo D


Delos Labs

“What a product and what a team!”

The software is super intuitive and easy to use. Once setup (thanks to the big help of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.

Anirhudh S

Experiments & Conversions


"Data is obtained and stitched across multiple platforms for a holistic view of the funnel. Support has also been instant!"

Ramya S

Growth Marketer


4.5 star rating

“Customer Journey Analytics UX is nearly flawless for data-stitching, attribution, funnels, and more"

Tom S

SVP Sales & Marketing


4.5 star rating

"I love the concept of Insights. Extremely valuable as we sort through mountains of data to come to a decision."

Ankit Purohit

Senior Product Manager


"Stitching all data from multiple platforms made easy"

Shubham G

Head of Inbound Marketing


"One stop shop for all marketing analytics and attribution."

Aquibur Rahman

Aquibur Rahman



“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”

Market Analytics

Turbocharge Your Marketing Engine

Measure & validate your every marketing initiative, spot-on.

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Eliminate data silos with integrated customer analytics.

Get a holistic view of the entire Marketing Funnel, minus all dependencies.

  • Unify data across Ad Platforms, Website and CRM
  • Transform CRM snapshots into an event stream
  • Intelligently stitch the data with marketing context
  • Quantify every marketing effort
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Empower and align your Team with Delightful Analytics Experiences.

Say ‘hello’ to clutter-free insightful dashboards.

  • Truly Self Serve, No Code or SQL experience required
  • Pre-built Checklists for repetitive analytics use cases (upcoming)
  • Masterclass of Analytics Templates used by the best in B2B Marketing
  • Accelerate the speed to insight for everyone
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Squash bias & blindspots with AI-powered actionable insights.

Drill infinitely into your data & augment the rockstars in your team

  • Identify spends & root causes for KPI drop
  • Identify high-performing initiatives/tactics
  • Find pockets of higher and lower performance
  • Define custom properties and events basis your business logic

Need we say more?

Make your move. Switch to Factors.ai. The best attribution & analytics for high growth marketers

Get a demo
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Why B2B SaaS marketers choose Factors.AI over Bizible?

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20 Mins No Code Integrations + Reports & Dashboards Within 2 Days

Factors.AI integrates with your CRM/MAP, Ads Platforms, Search Console and Website Data under 20 mins so that you can setup reports and dashboards within 2 working days.

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30 Days Free Trial + Implementation Support At No Cost

We offer a no-question-asked 30 day free trial with a dedicated Product Implementation and Onboarding Specialist at no cost.

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Goes Beyond Usual Attribution Reports + Saves Time On Complex Analysis

With our AI powered analysis engine tailored for B2B SaaS, get access to automated insights around what is working and what is not for marketing programs/campaigns.

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Unlike Bizible, Factors Doesn’t Break Your Bank + No Implementation Costs

With lower tool cost as compared to Bizible and no implementation (or any hidden) costs, Factors.AI offers better ROI on your marketing tool/stack budget.

Unified Platform

Access your web analytics, CRM, ads and organic metrics in a single place

Funnels Analysis

Set up funnels analysis with combined website and CRM data

Multi Touch Attribution

Understand which sources and campaigns are performing well and which ones are not.


Easily diagnose how your key marketing metrics have changed and identify the root cause

AI Engine

Identify pockets of higher/lower conversion rates and funnel velocity. Design marketing experiences which meet your customer needs

Pre-Built Templates

Get hold of the usual B2B SaaS marketing reporting templates and set them up by Day-2

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Integrations Supported

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What questions are Factors customers answering?

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