Identify anonymous visitors, measure engagement trends, and optimize marketing efforts end-to-end
Know who’s behind your anonymous traffic. Factors delivers the highest match rates in the industry, revealing up to 64% of companies visiting your website.
Learn how visitors engage with your site. Identify what resonates with your audience. And invest in efforts that drive results.
Qualify visitors with behavioral and firmographic filters. Real time Slack Alerts help you engage with high-intent accounts while the iron’s still hot.
Unify and analyze your campaign data under one roof. Achieve bespoke, standardized reporting with custom properties, currency conversions, and tailor-made dashboards
Understand and improve website conversions with automated button tracking, granular page analytics, unsampled data, and custom domain tracking
Construct powerful, ad hoc funnels to stitch data across campaigns, websites and CRM. Gain deeper insights into what works when with robust filters and breakdowns.
AI-fueled automated insights with flexible conversion goals. Drill deep into what’s helping and hurting your objectives in a matter of seconds.
See winning and influential paths that users are taking through the buying journey.
Stay on top of the metrics that matter to you with weekly reports that highlight performance and anomalies
Quantify marketing’s impact on revenue, optimize return on ad spend, and scale campaigns confidently
Now more than ever, marketers are asked to do more, with less. Make better, data-driven budget allocations with multi-touch attribution.
Choose and compare a wide range of attribution models based on the nature of your business and buyer journeys
Map out a detailed view of account and user level interactions.
Dig deep into individual journeys to better understand customer preferences across buyer personas
Know which accounts are engaged and ready to buy. Give your go-to-market team that all important edge.
Factors is simple by design. Get started in 30-min with no-code integrations, onboarding support and an intuitive, self-serve UI.
Every team has different needs. Factors delivers for each one with customizable dashboards, properties, events, and dimensions.
We take great pride in our dedicated customer success management. Rest assured, we’ll cater to your team’s unique business requirements.