Your Privacy-First Google Analytics Alternative
For End-to-End Marketing & Web Analytics

Factors is an intuitive, powerful, privacy-first analytics platform that is purpose-built to capture tomorrow’s revenue today.
We exclusively use First-Party Cookies and are 100% compliant with GDPR, CCPA and PECR.

Start for Free View a Live Demo

How does Factors stays privacy-first while delivering
end-to-end marketing analytics and revenue attribution?

First Party Cookies

Unlike Google Analytics, Factors.AI only uses first-party cookies and provides users with 100% data ownership. We do not monetize customer data, build user profiles, or run targeted ad campaigns.

Data Transparency

Customers have complete control over their user data. Users will always have the option to alter/disable SDK tracking according to their personal preference. We also provide support for the deletion of specific user profiles.

SOC2 Compliance

Developed by AICPA, SOC2 specifies how organizations should manage customer data. The standard is based on the following Trust Services Criteria: Security, Availability, Processing integrity, Confidentiality, and Privacy.

GDPR, CCPA, PECR Compliance

Factors.AI guarantees comprehensive privacy with compliance across General Data Protection Regulation (EU), California Consumer Privacy Act (US), and Privacy and Electronic Communications Regulations (UK).

Turbocharge Your Marketing Engine

Measure & validate your every marketing initiative, spot-on.

Capture

Eliminate data silos with integrated customer analytics.

Get a holistic view of the entire Marketing Funnel, minus all dependencies.

Unify data across Ad Platforms, Website and CRM
Transform CRM snapshots into an event stream
Intelligently stitch the data with marketing context
Quantify every marketing effort

Learn

Empower and align your Team with Delightful Analytics Experiences.

Say ‘hello’ to clutter-free insightful dashboards.

Truly Self Serve, No Code or SQL experience required
Pre-built Checklists for repetitive analytics use cases (upcoming)
Masterclass of Analytics Templates used by the best in B2B Marketing
Accelerate the speed to insight for everyone

Grow

Squash bias & blindspots with AI-powered actionable insights.

Drill infinitely into your data & augment the rockstars in your team

Identify spends & root causes for KPI drop
Identify high-performing initiatives/tactics
Find pockets of higher and lower performance
Define custom properties and events basis your business logic

Analytics plans for every stage of your growth

Pick the plan that completes your data quest

Get started for free 🎉

For companies looking to start their analytics and attribution journey, or test the Factors Platform. Includes access to core analyses, attribution modelling, as well as custom events and dimensions.

Start for free

$0/Month

Up to 5k MTUs

Includes :
Multi Touch Attribution
Core Analysis
Custom Events and Dimensions

Get started for free 🎉

For companies looking to start their analytics and attribution journey, or test the Factors Platform. Includes access to core analyses, attribution modelling, as well as custom events and dimensions.

$0/Month

Up to 10k MTUs

Includes :
Multi Touch Attribution
Core Analysis
Custom Events and Dimensions

Start for free

Starter

For the Analytics Savvy

Just at

$499/Month

billed annually

Up to 50k MTUs
Multi Touch Attribution
Core Analysis
Custom Events and Dimensions

Start for free

Growth

For the Analytics Rockstars

starting at

$999/Month

billed annually

Up to 200k MTUs

Everything in Starter +
AI Powered Analysis
Advanced Templates

Start for free

Enterprise

For the Analytics Innovators

Let’s Chat

Get a custom quote that’s
tailor-made just for you.

Everything in Growth +
Custom Attribution Models
Platinum Support

Talk to Us

Your Privacy-First Google Analytics Alternative For End-to-End Marketing & Web Analytics

You’re in great company with Factors

How does Factors stays privacy-first while delivering end-to-end marketing analytics and revenue attribution?

First Party Cookies

Data Transparency

SOC2 Compliance

GDPR, CCPA, PECR Compliance

Turbocharge Your Marketing Engine

Measure & validate your every marketing initiative, spot-on.

Capture

Eliminate data silos with integrated customer analytics.

Unify data across Ad Platforms, Website and CRM

Transform CRM snapshots into an event stream

Intelligently stitch the data with marketing context

Quantify every marketing effort

Learn

Empower and align your Team with Delightful Analytics Experiences.

Truly Self Serve, No Code or SQL experience required

Pre-built Checklists for repetitive analytics use cases (upcoming)

Masterclass of Analytics Templates used by the best in B2B Marketing

Accelerate the speed to insight for everyone

Grow

Squash bias & blindspots with AI-powered actionable insights.

Identify spends & root causes for KPI drop

Identify high-performing initiatives/tactics

Find pockets of higher and lower performance

Define custom properties and events basis your business logic

What Do Marketers Have To Say About Our Work?

Here from Folks who use Factors in the marketing trenches

Anirhudh S

Experiments & Funnel Conversions

Chargebee

Ramya S

Content Marketer

Klenty

Shreyansh G

Associate Program Manager

Yourstory

Ankit Purohit

Senior Product Manager

Livspace

Shubham G

Head of Inbound Marketing

Adpushup

Analytics plans for every stage of your growth

Get started for free 🎉

Get started for free 🎉

Starter

Growth

Enterprise

Let’s Chat

Factors is Purpose-built for B2B Marketers. GA is Not.

Google Analytics can be unintuitive, invasive, and irrelevant for themodern day B2B marketer. Factors.ai is designed to deliver simple,privacy-first, actionable insights across your marketing efforts.

Your Privacy-First Google Analytics Alternative
For End-to-End Marketing & Web Analytics

How does Factors stays privacy-first while delivering
end-to-end marketing analytics and revenue attribution?

Google Analytics can be unintuitive, invasive, and irrelevant for the
modern day B2B marketer. Factors.ai is designed to deliver simple,
privacy-first, actionable insights across your marketing efforts.