Your Privacy-First Google Analytics Alternative
For End-to-End Marketing & Web Analytics

Factors is an intuitive, powerful, privacy-first analytics platform that is purpose-built to capture tomorrow’s revenue today.
We exclusively use First-Party Cookies and are 100% compliant with GDPR, CCPA and PECR.

Start for FreeView a Live Demo

You’re in great company with Factors

hiver
slintel
the sleep company logo
goldcast logo
verloop logo
rocketlane logo
wowsender logo
rocketium
Sense
talview
cascade logo
Lytics
09 solutions
Socket logo
hiver
slintel
the sleep company logo
goldcast logo
verloop logo
rocketlane logo
wowsender logo
rocketium
Sense
talview
cascade logo
Lytics
09 solutions
Socket logo

How does Factors stays privacy-first while delivering
end-to-end marketing analytics and revenue attribution?

First Party Cookies

Unlike Google Analytics, Factors.AI only uses first-party cookies and provides users with 100% data ownership. We do not monetize customer data, build user profiles, or run targeted ad campaigns.

Data Transparency

Customers have complete control over their user data. Users will always have the option to alter/disable SDK tracking according to their personal preference. We also provide support for the deletion of specific user profiles.

SOC2 Compliance

Developed by AICPA, SOC2 specifies how organizations should manage customer data. The standard is based on the following Trust Services Criteria: Security, Availability, Processing integrity, Confidentiality, and Privacy.

GDPR, CCPA, PECR Compliance

Factors.AI guarantees comprehensive privacy with compliance across General Data Protection Regulation (EU), California Consumer Privacy Act (US), and Privacy and Electronic Communications Regulations (UK).

Turbocharge Your Marketing Engine

Measure & validate your every marketing initiative, spot-on.

Capture

Eliminate data silos with integrated customer analytics.

Get a holistic view of the entire Marketing Funnel, minus all dependencies.

  • Unify data across Ad Platforms, Website and CRM
  • Transform CRM snapshots into an event stream
  • Intelligently stitch the data with marketing context
  • Quantify every marketing effort

Learn

Empower and align your Team with Delightful Analytics Experiences.

Say ‘hello’ to clutter-free insightful dashboards.

  • Truly Self Serve, No Code or SQL experience required
  • Pre-built Checklists for repetitive analytics use cases (upcoming)
  • Masterclass of Analytics Templates used by the best in B2B Marketing
  • Accelerate the speed to insight for everyone

Grow

Squash bias & blindspots with AI-powered actionable insights.

Drill infinitely into your data & augment the rockstars in your team

  • Identify spends & root causes for KPI drop
  • Identify high-performing initiatives/tactics
  • Find pockets of higher and lower performance
  • Define custom properties and events basis your business logic

What Do Marketers Have To Say About Our Work?

Here from Folks who use Factors in the marketing trenches

Anirhudh S

Experiments & Funnel Conversions

Chargebee

"Factors.AI helps me get more
info with less hassle"

Ramya S

Content Marketer

Klenty

“Customer Journey analytics and automated AI-driven
recommendations aced ease of use”

Shreyansh G

Associate Program Manager

Yourstory

"Improvement in ROI on marketing tech stack and a more efficient & affordable solution."

Ankit Purohit

Senior Product Manager

Livspace

"Stitching all data from multiple platforms made easy"

Shubham G

Head of Inbound Marketing

Adpushup

"One stop shop for all marketing analytics and attribution."

Analytics plans for every stage of your growth

Pick the plan that completes your data quest

Get started for free 🎉

For companies looking to start their analytics and attribution journey, or test the Factors Platform. Includes access to core analyses, attribution modelling, as well as custom events and dimensions.

Start for free
$0/Month

Up to 5k MTUs

  • Includes :
  • Multi Touch Attribution
  • Core Analysis
  • Custom Events and Dimensions

Get started for free 🎉

For companies looking to start their analytics and attribution journey, or test the Factors Platform. Includes access to core analyses, attribution modelling, as well as custom events and dimensions.

$0/Month

Up to 10k MTUs

  • Includes :
  • Multi Touch Attribution
  • Core Analysis
  • Custom Events and Dimensions
Start for free

Starter

For the Analytics Savvy
Just at
$499/Month

billed annually

  • Up to 50k MTUs
  • Multi Touch Attribution
  • Core Analysis
  • Custom Events and Dimensions

Growth

For the Analytics Rockstars
starting at
$999/Month

billed annually

Up to 200k MTUs

+$10/mo for 1,000 Monthly Tracked Users
  • Everything in Starter +
  • AI Powered Analysis
  • Advanced Templates

Enterprise

For the Analytics Innovators

Let’s Chat

Get a custom quote that’s
tailor-made just for you.

  • Everything in Growth +
  • Custom Attribution Models
  • Platinum Support

Factors is Purpose-built for B2B Marketers. GA is Not.

Google Analytics can be unintuitive, invasive, and irrelevant for the
modern day B2B marketer. Factors.ai is designed to deliver simple,
privacy-first, actionable insights across your marketing efforts.