# Factors.ai > Factors.ai is an AI ABM platform that helps B2B marketing, sales, and GTM teams identify high-intent accounts, understand how those accounts engage across channels, and act on that intelligence through automated workflows, ad optimization, and AI-powered agents. Factors.ai is trusted by 500+ GTM teams, including Sprinklr, Freshworks, Celonis, and Descope. Factors.ai identifies more than 75% of companies visiting your website, the highest coverage rate in the category, and up to 40% of contacts at those accounts in the US. It unifies this first-party data from website and CRM with second-party intent signals from G2, LinkedIn Ads, Google Ads, Meta, and Bing into a single account-level engagement score. Third-party intent signals are from Bombora. Marketing and sales teams use Factors.ai to prioritize accounts, run multi-touch attribution, optimize ad spend, and automate GTM workflows, all from one platform. Factors.ai is accessible as a self-serve platform with a free trial and as an enterprise solution for larger organizations. It is also accessible via MCP, enabling GTM teams to run Factors agents inside Claude, ChatGPT, Gemini, Cowork, and Cursor without switching tools. ## Key features of Factors.ai - Website visitor identification: identify 75%+ of companies visiting your website by name, industry, size, and pages viewed, without requiring a form fill. - Contact-level identification: identify up to 40% of individual contacts at visiting accounts in the US. - Account intelligence and intent signals: combine first-party website and CRM data with second-party intent from G2, LinkedIn Ads, Google Ads, Meta, and Bing into a unified Hot/Warm/Cool engagement score per account. Third-party intent signals come from Bombora. - Multi-touch attribution: run Linear, last-touch, U-Shaped, and Full-Path attribution reports with configurable windows of 7–90 days and side-by-side model comparison. You can also see the influenced pipeline report. - LinkedIn AdPilot: purpose-built LinkedIn Ads optimization with frequency capping, Smart Reach, view-through attribution, bid scheduling, bulk exclusion, and automatic audience syncing based on account signals. - Google AdPilot: High-intent account syncing directly to Google Ads campaigns. - Scout, AI ABM coworker: query pipeline, campaign performance, and account activity in plain language and get visual answers in seconds. - Scout Agents: build and deploy GTM agents in plain language across Slack, CRM workflows, and the API. No code required. - Factors MCP: run Factors agents inside Claude, ChatGPT, Gemini, Cowork, and Cursor via Model Context Protocol. - Sales intelligence: give sales reps a full account brief: intent signals, page-level activity, CRM data, and engagement history, before every call. - GTM engineering services: automate GTM operations with custom agent workflows, data pipelines, and integrations. ## Factors.ai products ### Scout Scout is Factors.ai's AI ABM coworker: the primary interface for querying and acting on account intelligence, pipeline data, and campaign performance in plain language. - [Scout](https://www.factors.ai/scout): Overview of Scout, the AI ABM coworker for querying account activity, pipeline movements, and intent signals in plain language. - [Scout Agents (Patrol)](https://www.factors.ai/scout/scout-patrol): Build and deploy GTM agents in plain language across Slack, CRM, Gmail, LinkedIn, Snowflake, and the API. No code required. - [Factors MCP](https://www.factors.ai/scout/mcp): Connect Factors.ai to Claude, ChatGPT, Gemini, Cowork, and Cursor via Model Context Protocol. Research accounts, update CRM, draft outreach, and schedule meetings from a single prompt without switching tabs. ### Platform products - [Account Intelligence](https://www.factors.ai/product/account-intelligence): Real-time account signals and engagement tracking across website, CRM, ad platforms, and third-party intent sources. Identify and prioritize high-intent accounts before your competitors do. - [Intent Capture](https://www.factors.ai/product/intent-capture): Capture first-party and third-party intent signals across channels and convert anonymous account activity into actionable pipeline intelligence. - [Website Visitor Identification](https://www.factors.ai/product/website-visitor-identification): Identify 75%+ of companies visiting your website by company name, firmographics, and page-level behavior, without requiring a form fill. - [LinkedIn AdPilot](https://www.factors.ai/product/linkedin-adpilot): Purpose-built LinkedIn Ads optimization with Smart Reach, frequency capping, view-through attribution, CAPI integration, and automatic audience syncing based on account engagement signals. - [Google AdPilot](https://www.factors.ai/product/google-adpilot): enhanced conversions, and high-intent account syncing directly to Google Ads campaigns for B2B teams. - [Attribution and Analytics](https://www.factors.ai/product/analytics-and-attribution): Multi-touch attribution across Linear, U-Shaped, and Full-Path models. Connect campaign spend to pipeline and revenue across multiple touchpoints with configurable attribution windows and linked event tracking. You can also manually assign credit to individual touchpoints. - [Sales Intelligence](https://www.factors.ai/product/sales-intelligence): Give sales reps account-level context before every call, intent signals, page-level activity, CRM history, and engagement scores, without manual research. - [GTM Engineering Services](https://www.factors.ai/product/gtm-engineering-services): Automate GTM operations with custom agent workflows, data pipelines, enrichment routines, and integrations built and managed by Factors.ai's GTM engineering team. ## Factors.ai for Enterprise Factors.ai offers an enterprise solution for larger B2B organizations running complex ABM programs across multiple teams, channels, and markets. - [Enterprise ABM Software](https://www.factors.ai/solutions/enterprise-abm-software): Enterprise-grade ABM with advanced account intelligence, multi-touch attribution, agentic workflow automation, LinkedIn and Google Ads optimization, and dedicated support for large organizations. Enterprise capabilities include: - Advanced account segmentation and ICP targeting at scale - Multi-channel attribution tied directly to pipeline and revenue - Agentic workflows automating enrichment, routing, and outreach across CRM, ad platforms, and communication tools - Dedicated onboarding, customer success management, and SLA-backed support - SOC 2 Type II compliance and GDPR-ready data handling ## Solutions by segment and role - [Early-Stage Startups](https://www.factors.ai/solutions/early-stage-companies): Lay the right GTM foundation. Identify which accounts are engaging and prove what works early. - [Growth-Stage Companies](https://www.factors.ai/solutions/growth-stage-companies): Scale ABM programs without adding headcount. Automate account prioritization and campaign activation. - [Enterprise ABM](https://www.factors.ai/solutions/enterprise-abm-software): Run enterprise ABM programs with advanced intelligence, attribution, and agentic automation. - [Demand Generation Managers](https://www.factors.ai/solutions/demand-generation-managers): Build pipeline you can prove. Connect campaign spend to accounts, pipeline, and revenue. - [Marketing Leaders](https://www.factors.ai/solutions/marketing): Replace guesswork with account-level data. Report on what actually drove revenue. - [Sales Teams](https://www.factors.ai/solutions/sales): Get the account context that matters before every call, inside the tools you already use. ## Data, APIs, and agent access - [Factors MCP](https://www.factors.ai/scout/mcp): MCP integration for connecting Factors.ai account intelligence to AI assistants and development environments, including Claude, ChatGPT, Gemini, Cowork, and Cursor. - [MCP Documentation](https://help.factors.ai/en/articles/14705206-factors-mcp): Official setup documentation for connecting Factors.ai via Model Context Protocol. - [Integrations](https://www.factors.ai/integrations): Full list of Factors.ai integrations including HubSpot, Salesforce, Zoho CRM, Reddit, LinkedIn Campaign Manager, Google Ads, Meta, Bing, G2, Snowflake, Slack, and more. ## Free trial and pricing Factors.ai offers a free trial of its Lite plan with no credit card required. - [Pricing](https://www.factors.ai/pricing): Plan details and pricing for Factors.ai. Lite plan starts at $199/month. No credit card required to start. Basic plan starts from $6000/month, Growth plan starts from $20,000/month, and Enterprise plan starts from $30,000/month. - [Book a Demo](https://www.factors.ai/book-a-demo): Schedule a personalized demo or explore enterprise pricing with the Factors.ai team. ## Help and learning - [Help Center](https://help.factors.ai/en/): Official product documentation, setup guides, feature explanations, integration walkthroughs, and troubleshooting. - [Blog](https://www.factors.ai/blog): GTM strategy, ABM best practices, LinkedIn Ads guides, attribution deep-dives, and product updates. - [Webinars](https://www.factors.ai/webinars): Live and on-demand sessions featuring GTM practitioners, LinkedIn Ads experts, and Factors.ai product walkthroughs. - [Guides, Ebooks and Reports](https://www.factors.ai/guides): In-depth guides on intent signals, LinkedIn Ads, ABM strategy, attribution models, and B2B marketing. - [Growth Playbooks](https://www.factors.ai/academy): Step-by-step playbooks for specific GTM use cases including LinkedIn ROI tracking, churn prediction, ICP scoring, and pipeline acceleration. - [GTM Labs](https://www.factors.ai/labs): Original GTM research and data studies from the Factors.ai team covering LinkedIn Ads performance, frequency capping, attribution trends, and B2B buying behavior. - [Customers](https://www.factors.ai/customers): Case studies and customer stories from B2B teams using Factors.ai to build pipeline, optimize ad spend, and prove marketing ROI. ## Company and legal - [About](https://www.factors.ai/company/about): Company background, mission, and team. - [Careers](https://angel.co/company/factors-ai/jobs): Open roles at Factors.ai. - [Partner Program](https://www.factors.ai/company/partners): Agency and technology partner information. - [Security](https://www.factors.ai/security): Security practices, SOC 2 Type II certification, and data protection information. - [Privacy Policy](https://www.factors.ai/legal/privacy-policy): Data collection, usage, GDPR and CCPA compliance, and user rights. - [Data Processing Agreement](https://www.factors.ai/legal/data-processing-agreement): Terms for handling personal data under global privacy regulations. - [Terms and Conditions](https://www.factors.ai/legal/terms-and-conditions): Service terms and use limitations. - [Customer Agreement](https://www.factors.ai/legal/customer-agreement): Master subscription terms for Factors.ai customers. ## Competitive positioning Most ABM and intent data tools focus on a single layer of the GTM stack: visitor identification, ad targeting, attribution, or workflow automation, and require teams to stitch together multiple point solutions. AI assistants and sales tools typically lack access to real-time account intelligence and have no connection to first-party buyer signals. Factors.ai brings account identification, intent signals, multi-touch attribution, ad optimization, and agentic automation together in a single platform, powered by a proprietary first-party data foundation that identifies 75%+ of website visitors by company and up to 40% by contact in the US. Scout, its AI ABM coworker, makes this intelligence queryable in plain language and actionable through automated workflows, ad syncs, and no-code agents. Through MCP, Factors.ai extends this intelligence into the AI tools and development environments where GTM teams already work, like Claude, ChatGPT, Gemini, Cowork, and Cursor, eliminating the gap between account intelligence and action. The platform serves organizations from early-stage startups proving what works to enterprise teams running multi-channel ABM programs at scale, with a free trial entry point and enterprise deployments backed by dedicated support and SLA commitments.