End to End Customer
Journey Attribution

Big Discounts, Bigger $avings!

Expires on December 15, 2021


Get FLAT 25% OFF on all of our Annual Plans. Valid till Dec 15, 2021.

Pick the plan that completes your data quest

Get started for free 🎉

For companies looking to start their analytics and attribution journey, or test the Factors Platform. Includes access to core analyses, attribution modelling, as well as custom events and dimensions.


Up to 10k MTUs

  • Includes :
  • Multi Touch Attribution
  • Core Analysis
  • Custom Events and Dimensions
Start for free


For the Analytics Savvy
Just at

billed annually

  • Up to 50k MTUs
  • Multi Touch Attribution
  • Core Analysis
  • Custom Events and Dimensions


For the Analytics Rockstars
starting at

billed annually

Up to 200k MTUs

+$10/mo for 1,000 Monthly Tracked Users
  • Everything in Starter +
  • AI Powered Analysis
  • Advanced Templates


For the Analytics Innovators

Let’s Chat

Get a custom quote that’s
tailor-made just for you.

  • Everything in Growth +
  • Custom Attribution Models
  • Platinum Support

Focus on time-bound Strategic Decisions,
while we handle your analytics heavy lifting.

Turbocharge Your Marketing Engine

Measure & validate your every marketing initiative, spot-on.


Eliminate data silos with integrated customer analytics.

Get a holistic view of the entire Marketing Funnel, minus all dependencies.

  • Unify data across Ad Platforms, Website and CRM
  • Transform CRM snapshots into an event stream
  • Intelligently stitch the data with marketing context
  • Quantify every marketing effort


Empower and align your Team with Delightful Analytics Experiences.

Say ‘hello’ to clutter-free insightful dashboards.

  • Truly Self Serve, No Code or SQL experience required
  • Pre-built Checklists for repetitive analytics use cases (upcoming)
  • Masterclass of Analytics Templates used by the best in B2B Marketing
  • Accelerate the speed to insight for everyone


Squash bias & blindspots with AI-powered actionable insights.

Drill infinitely into your data & augment the rockstars in your team

  • Identify spends & root causes for KPI drop
  • Identify high-performing initiatives/tactics
  • Find pockets of higher and lower performance
  • Define custom properties and events basis your business logic

What questions are Factors customers answering?

Which campaigns are driving leads of a certain type?

Did our latest campaign update improve our key metrics?

Will a new campaign meet targets based on past data & current performance?

Where are the users experiencing maximum friction and dropping off?

How does first vs last touch attribution metrics vary for paid campaigns?

What are the top paths that users take on the website?

What are the leading indicators of becoming a high value lead?

What experiences drive new users to become high value leads?

What are the big picture patterns in our customer journey?

What's the correlation between web engagement metrics & web conversion rate?

What does my end to end customer journey look like?

How many pages does an user view before filling out a form?

Which blogs are most visited by an user during their sales process?


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