More Than The #1 Funnel.io Alternate

Unify marketing, web & sales data for end-to-end analytics

Scale the right campaigns with multi-touch attribution

Target high-intent leads with de-anonymization & journeys

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SOC2 Type II certified

GDPR compliant

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Make The Most Of Your Go-To-Market Efforts

Fix B2B Marketing
Leakage & Drive ROI

Make the most of every marketing dollar and scale efforts confidently with robust analytics + attribution

Map & Optimize
Customer Journeys

Track, iterate, and optimize the customer journey. Analyze buyer behavior & target high-intent leads

Automated Reports, Dashboards & Insights

Say good-bye to tedious manual reporting. Unlock AI-fueled insights across campaigns, web & CRM

How can Factors help your team?

Book a personalized demo to see Factors in action.

Get a Demo

Turbocharge Your Marketing Engine

Reduce CAC, improve ROI, accelerate revenue — effortlessly

Monitor

Marketing & Revenue Metrics

Eliminate unintuitive data silos, tedious spreadsheets, and rigid reporting. Track all the metrics that matter to you across campaigns, website, CRM & more — under one roof

Analyze

Customer Journeys & Timelines

Visualize touch-points, analyze buyer behavior, target
high-intent leads & identify key inflection points with
end-to-end customer journey mapping.

Optimize

Marketing Efforts & ROI

Empower marketing to reduce revenue leakage & improve ROI with AI-fueled automated insights, multi-touch attribution, and a holistic marketing analytics suite.

Monitor & optimize marketing efforts

30%

Increase in ROI

Optimize campaign spends and focus on winning strategies

8+ hrs

Saved per Week

Save several hours a week with automated, AI-fuelled reporting and insights

30min

Onboarding

No-code integrations and blazing fast support. Dive in very, very quickly

Aquibur Rahman

CEO

Mailmodo

“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”

Edoardo D

CEO

Delos Labs

“What a product and what a team!”

The software is super intuitive and easy to use. Once setup (thanks to the big help of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.

Tom S

SVP Sales & Marketing

Lytics

“Great analytics solution”

The team at Factors is amazing. They make sure you are getting what you need out of their software solution. I love the concept of insights that they are building. This could become extremely valuable to their customers as we sort through mountains of data to come to a decision. I love the ease of integration

Frequently Asked Questions?
to help you make the switch to Factors

How does pricing work?

Our pricing model is straightforward. It is directly
related to the number of monthly tracked users
(MTU) or visitors across your website and CRM.
We also offer a free plan with up to 3 integrations
for company’s with less than 5,000 monthly visitors.
Click here for a detailed overview of our pricing plans

Is Factors customizable?

Factors.ai offers end-to-end flexibility across fields,
events, groups, URL mapping and more. Additionally,
we offer unmatched custom metrics, dimensions, and
properties. This ensures that marketers have complete
control over the way they choose to consolidate, view,
and analyse their data.

Is Factors Privacy Compliant?

Factors is, and always will be privacy first.
We’re 100% compliant with GDRP, CCPA, and PECR.
Additionally, we’re SOC2 compliant — ensuring
industry-standard protection across data security,
availability, processing integrity, confidentiality,
and privacy. Also, we only use first-party cookies.
Meaning that third-party vendors have zero access.
Only you will own and control your data.

How long does it take to set-up?

Tools like Adverity requires a heavy, time-consuming
set-up before being able to produce reports.
Factors, on the other hand, is an easy, no-code
implementation that requires less than 10 minutes.
What does this mean for you? With Factors, you can
generate valuable insights very, very quickly.

Does Factors SDK slows down my website?

No, because Factors's SDK is an asynchronous SDK which means the loading of the SDK doesn't hinder loading of other elements on the website or the other SDKs. On top of that, the size of SDK is just 22Kbs. This is one of the lightest marketing tags you would ever come across. Also, the load time of Factors's SDK is less than 10ms for the first time load, and less than 5ms for consecutive loads.