Identify More Visitors Than Happierleads, At 40% The Cost

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Achieve industry-leading match rates of upto 64%
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Don't break your bank! Our plans start at $99/month
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Identify companies visiting your site & turn them into leads
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14-Day Free Trial
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SOC2 Type II & GDPR Compliant
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#1 Website Visitor Identification


Better IP Matches

Factors delivers 30% more IP matches than the nearest alternative.


Match Rates

Factors delivers the highest account match rates in the industry. Bar none.


Per Account

The most cost-effective website visitor identification solution per account.

Know Your Visitors, Drive More Pipeline

Identify visitors, analyze behavior & drive conversions — effortlessly


Identify Who's Visiting Your Website

Identify the names and characteristics of companies visiting your site. See how visitors engage with website content to uncover high-intent leads


Qualify & Target High-Intent Leads

Analyze visitor actions with behavioral and firmographic filters & breakdowns. Qualify & target high-intent leads while the iron is still hot.



Optimize Performance, Drive ROI

Along with identifying visitors, unlock a suite of account analytics, revenue attribution & journey mapping tools that integrate with ads, website & CRM

Sales Folk & Marketers Love Factors. Here's Why.

Identify accounts, generate leads, and close deals

For Sales


Accounts on your website are more likely to buy than others. Target low-hanging, in-market accounts.

to the sale

Contacting leads first improves your odds of winning. Act instantly with real-time alerts & beat competitors to the sale.

sales pitches
that convert

See what target accounts engage with most to anticipate buyer needs and personalize the sales pitch.

For Marketers

your sales

Get started with Factors in minutes to generate high-quality, high-intent accounts for your Sales team.


See what channels drive traffic, scale the right campaigns, and close the gap between impression & revenue.

that works

See how companies engage with content on your website and optimize for topics that resonates most

Frequently Asked Questions?
to help you make the switch to Factors

Why Factors over Happierleads?

Factors.ai delivers the most accurate IP-matching in the industry with a whopping average match rate of 64%. This means nearly 30% more matches than the nearest competitor.

We’re also one of the most cost-effective de-anonymization solutions in the industry with plans starting as low as $99/month.

Additionally, our complementary suite of account analytics, attribution, and journey mapping creates a unified ecosystem for all your ABM analytics needs.

How does pricing work?

Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or companies we identify. Here's a breakdown

1. 500 Accounts Identified - $99
2. 1000 Accounts Identified - $149
3. 5000 Accounts Identified - $499
4. More than 5000 Accounts Identified- Get a custom quote by requesting for a demo.

Can Factors identify remote workers?

Yes! We use multiple commercially available databases and combine that with our proprietary first party data to match remote users accurately to their company accounts

Is Factors Privacy Compliant?

Factors is, and always will be privacy first.
We’re 100% compliant with GDRP, CCPA, and PECR.
Additionally, we’re SOC2 compliant — ensuring
industry-standard protection across data security,
availability, processing integrity, confidentiality,
and privacy. Also, we only use first-party cookies.
Meaning that third-party vendors have zero access.
Only you will own and control your data.

I use a marketing automation tool and Google Analytics. Why do I need Factors.ai?

Most marketing automation tools capture only 2% of users who visit your website as the users need to identify themselves. Factors.ai helps you identify users that marketing automation tools miss — including industry, location, headcount, revenue.

Does Factors SDK slows down my website?

No, because Factors's SDK is an asynchronous SDK which means the loading of the SDK doesn't hinder loading of other elements on the website or the other SDKs. On top of that, the size of SDK is just 22Kbs. This is one of the lightest marketing tags you would ever come across. Also, the load time of Factors's SDK is less than 10ms for the first time load, and less than 5ms for consecutive loads.

Still on the Edge?
Experience your full marketing potential, first-hand!

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Let's chat! When’s a good time?
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What makes Factors.ai the best Leadfeeder Alternative?

This feature comparison matrix will say it all.




Web Analytics, Event Tracking, and Funnel Analysis
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Attribution and Ads Cost Effectiveness Analysis
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AI Powered Automated Insights
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Integrations with Hubspot, Marketo +
Non-reliance on Salesforce Ecosystem
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Anomaly Detection and Root Cause Analysis
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Google Ads Keyword Level Attribution Report
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Modern, Intuitive Self Serve UI
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G2 Crowd
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Aquibur Rahman

Got any questions?

Or generally want to speak to Team Factors regarding Marketing Analytics? Hop on to this Live huddle. No Forms we promise
Join Live Huddle
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Aquibur Rahman

Identify Accounts & Drive Revenue

Book a personalized demo to see Factors.ai in action
See how you can drive more leads
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Know Your Visitors & 10x Your Qualified Leads

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Identify & Target
High-Priority Leads

Identify companies that visit your website & decode their actions. Target leads with the right intent.

customer journey

Analyze Behaviour & Drive Conversions

Pin-point when target accounts demonstrate buying intent — and act on it instantly.

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Turn Website Visitors Into Revenue

Transform anonymous website visitors into qualified leads that drive pipeline & revenue.

Aquibur Rahman
Aquibur Rahman
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“Investigate and ultimately improve”
“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”
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Edoardo D
Delos Labs
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“What a product and what a team!”
The software is super intuitive and easy to use. Once setup (thanks to the big help of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.
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Tom S
SVP Sales & Marketing
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“Great analytics solution”
The team at Factors is amazing. They make sure you are getting what you need out of their software solution. I love the concept of insights that they are building. This could become extremely valuable to their customers as we sort through mountains of data to come to a decision. I love the ease of integration

IP Enriched Website Deanonymization

Identify anonymous companies that are visiting your website,
analyze user behavior, and generate qualfied, high-intent leads  


< 10K Unique visitors


Identify 1000 Companies

($0.10 per company )


10-50K Unique visitors


Identify 5000 Companies

($0.06 per company)


50k+ monthly visitors