Jane is the CMO of a high-growth SaaS enterprise. Within a week on board, Jane realized there were clear gaps in pipeline coverage and lack of clarity with regard to the right strategies that convert bigger deals. Not to mention the failure to track marketing influenced and sourced pipelines. Numerous dashboards and spreadsheets were presented to her, but Jane was just not able to piece together a full story and build a plan with conviction to achieve pipeline and revenue targets. She had to bring order to this chaos and get her answers straight before the next board meeting.
Do you relate with Jane’s conundrum? We know that being a CMO is no walk in the park. You have to make horizon-based decisions on meeting short term(quarterly) pipeline targets, whilst also devising strategies for entering new markets and building a long-term brand. In addition to mentoring and motivating the team to continuously excel, you have to secure the resources and align the executives on the game plan.
The answer is quite simple - Potent and Powerful AI driven analytics, which helps them make smarter, faster and more confident business decisions