Introducing Segment-Level GTM Analytics.
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Unified Reporting

The metrics that matter, under one roof

Connect the dots between marketing initiatives, sales engagement, and pipeline. Stay on top of relevant metrics with intuitive reporting, tailor-made dashboards, and flexible funnels.

Trusted by 500+ high-growth B2B teams

Trusted by high-growth GTM teams

Generate predictable pipeline with real-time visitor identification and AI-fuelled account analytics

Unify your data effortlessly
with no-code integrations

No-code integrations with ad platforms, marketing automation, website, CRM, and more — in a matter of seconds. Say goodbye to siloed information and hello to unified data management.

Build tailor-made reports
with custom...everything

Create tailor-made KPIs, reports and dashboards to suite business requirements — with absolutely no developer dependency.

Stay on top of your KPIs
with weekly insights

No more tedious, unintuitive SQL, spreadsheets or data visualization tools. Receive automated weekly reports on everything you care about.

ABM analytics

Rapid, reliable account-level reporting across marketing campaigns & sales activity.

Website analytics

Measure website engagement with granular metrics to learn what your audience cares about most.

Anomaly detection

Stay on top of important marketing KPIs and avoid getting blindsided by irregularities.

Un-sampled data

Make use of 100% of tracked data across the board. Factors does not employ any sampling.

Push data anywhere

Automate workflows by pushing data into CRM, MAPs, and any other tool you use with Webhooks.

Dynamic enrichment

Continually enrich profiles with form tracking, event tracking, and revenue IP-lookup tech.

Ready to make the most of your go-to-market efforts?
Book a demo & see Factors in action now.

Frequently Asked Questions?
to help you make the switch to Factors

What does Factors integrate with?

Factors integrates with the most popular ad networks, CRMs, CDPs, MAPs, and more to connect the dots between GTM efforts, website, and pipeline.

How is Factors different from Google Analytics?

Factors connects with more data sources, reports at a more granular level, and is capable of far more advanced analytics and visitor identification than GA. In short, Factors can do what GA does — and much much more — to support your GTM efforts.

How does pricing work?

Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or companies we identify. More about our pricing here:

How long does implementation take?

Implementation takes under 10 minutes. Simply install our light-weight script onto your website and let the magic happen. In case you need assistance, we have dedicated onboarding support on stand by.

Is Factors privacy compliant?

Yes! Factors is compliant with GDPR, CCPA, and PECR. We’re also SOC2 Type II certified. Rest assured, all your data is protected by industry-standard security.

SOC2 Type II

GDPR compliant

Make the most of your GTM efforts

Identify, qualify, and activate high-intent accounts with Factors

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