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The Factors Family
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Factors is your unfair advantage

Reduce CAC, improve ROI, accelerate revenue — effortlessly

End-to-end customer journey

Connect the dots & measure performance across campaigns, web, pipeline, and revenue.

Intuition alone isn’t enough.

Qualify your marketing hypothesis and optimize resource allocation with data-driven insights.

Analytics shouldn’t be a chore

Save countless hours and manual effort with automated, flexible, ad hoc reporting

Quantify the impact of your efforts

Demonstrate/prove/tie your marketing efforts back to conversions, pipeline & revenue
See how our
customers drive
impact

“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”
Aquibur Rahman
CEO
Mailmodo

“What a product and what a team!”

The software is super intuitive and easy to use. Once setup (thanks to the big help of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.
Edoardo D
CEO
Delos Labs

“Great analytics solution”

The team at Factors is amazing. They make sure you are getting what you need out of their software solution. I love the concept of insights that they are building. This could become extremely valuable to their customers as we sort through mountains of data to come to a decision. I love the ease of integration
Tom S
SVP Sales & Marketing
Lytics

Every Touchpoint At Your Fingertips With B2B Attribution

Switch to a B2B marketing analytics & attribution platform that works like you’d expect it to. Visualise marketing’s impact on revenue & pipeline. Be the reason your team crushes targets.

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Determine the influence of every customer touchpoint
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Optimize ROI across campaigns, content, events, and more
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Unlock data-driven insights to scale your marketing efforts

You’re in great company with Factors

hiver
slintel
the sleep company logo
goldcast logo
verloop logo
rocketlane logo
wowsender logo
rocketium
Sense
talview
cascade logo
Lytics
09 solutions
Socket logo
hiver
slintel
the sleep company logo
goldcast logo
verloop logo
rocketlane logo
wowsender logo
rocketium
Sense
talview
cascade logo
Lytics
09 solutions
Socket logo

You’re in good company with other high-growth teams

chargebeeLivespacedesigncafeplivoadpushuphiverslintelthe sleep company logogoldcast logoverloop logorocketlane logowowsender logorocketiumSensetalviewcascade logoLytics09 solutionsSocket logo
yourstory
chargebee
Livespace
designcafe
plivo
adpushup
hiver
slintel
the sleep company logo
goldcast logo
verloop logo
rocketlane logo
wowsender logo
rocketium
Sense
talview
cascade logo
Lytics
09 solutions
Socket logo

Industry-leading attribution with Factors

Our patented attribution engine is purpose-built for the modern B2B marketer. Unlike other attribution tools, Factors empowers you with granular, multi-touch analysis across keywords, campaigns, channels, and more. Get weekly automated insights on what campaigns, journeys, and user attributes convert better. Determine the influence of every touch-point on pipeline and revenue. Factors is the perfect solution to attribute your marketing efforts, crush your targets, and scale success

Turbocharge Your Marketing Engine

Reduce CAC, improve ROI, accelerate revenue — effortlessly

Monitor

Marketing & Revenue Metrics

Eliminate unintuitive data silos, tedious spreadsheets, and rigid reporting. Track all the metrics that matter to you across campaigns, website, CRM & more — under one roof

Analyze

Customer Journeys & Timelines

Visualize touch-points, analyze buyer behavior, target
high-intent leads & identify key inflection points with
end-to-end customer journey mapping.

Optimize

Marketing Efforts & ROI

Empower marketing to reduce revenue leakage & improve ROI with AI-fueled automated insights, multi-touch attribution, and a holistic marketing analytics suite.

Still on the Edge?
Experience your full marketing potential, first-hand!