| Definition |
Leverages various intermediaries to promote and distribute products or services. |
Refers to the specific avenues or platforms used to communicate with the audience |
Represents the audience segments or groups targeted by marketing efforts. |
| Focus |
Emphasizes collaboration and partnership with intermediaries like distributors, retailers, etc.
|
Primarily concerned with the specific avenues chosen for conveying the marketing message. |
Centers around identifying and understanding the characteristics of the target audience. |
| Strategy |
Involves orchestrating a comprehensive approach, utilizing multiple channels simultaneously. |
Revolves around selecting and optimizing individual channels to achieve marketing goals. |
Focuses on segmenting and understanding different customer groups for targeted strategies. |
| Goal |
Aims to maximize product/service distribution efficiency and broaden market reach. |
Aims to enhance the effectiveness of communication within selected channels. |
Aims to tailor marketing strategies to meet the unique needs and preferences of different customer segments |
| Collaboration |
Encourages collaboration with various entities along the distribution chain. |
Collaboration is within each chosen marketing channel, optimizing its performance. |
Collaboration revolves around understanding and engaging with distinct customer segments. |
| Example |
Partnering with distributors, retailers, and influencers to extend product reach. |
Utilizing social media, email marketing, and SEO to enhance online presence. |
Tailoring product messaging and promotions based on demographics, behaviors, and preferences. |
