Account Based Marketing (ABM)
Account-Based Marketing promises high ROI and better sales alignment. But most teams struggle to move from targeting to actual revenue. With Factors, build an ABM motion that’s data-backed, sales-coordinated, and built to convert.
.svg)
.svg)
Fragmented tools and workflows are holding your team back. With Factors, every signal, channel, and action is stitched into one seamless motion.
ABM is supposed to align sales and marketing on high-value accounts. But in practice, most teams are stuck:
Instead of a predictable pipeline, ABM turns into a collection of siloed tactics with unclear ROI.
The challenge is that ABM was designed for coordinated execution, but most GTM stacks aren’t. Ad platforms don’t talk to CRMs. SDRs aren’t notified when accounts engage. Analytics tools show surface-level metrics, rather than account journeys or attribution. And Ops teams are left trying to connect the dots manually.
Without a unified view of the account, every decision - targeting, timing, messaging, and handoff - is a guess.
Stop stitching together intent data, ad platforms, and CRM workflows. Factors unifies your ABM stack so that you can do more, faster.
A successful ABM motion is about doing the right things in the right order, supported by automation and insight.
Here’s a proven structure to follow:
This is exactly what Factors.ai helps you do. It’s a single platform where AI agents help you identify, engage, and convert accounts, then tell you what’s working and what’s not.
Let’s break down how Factors.ai handles specific ABM pain points and the results customers see.
Most analytics tools leave over 60% of your website traffic anonymous.
How Factors helps: Factors uses advanced reverse IP lookup to identify >75% of anonymous visitors. It also pinpoints up to 30% of users likely visiting the website with job title and user geo triangulation
Without clear signals, reps waste time on accounts that aren’t ready.
How Factors helps: Engagement scoring runs in real-time, based on account activity across web, ads, CRM, G2, and more. Sales gets alerts when key accounts show interest - plus AI-suggested context and next steps.
Running LinkedIn and Google Ads, while syncing audiences and tracking conversions, can get messy.
How Factors helps: Build dynamic segments using firmographic and behavioral filters, then sync them directly to LinkedIn and Google. Ad performance is tracked at the account level, so you know which accounts are actually engaging.
If you can't attribute the pipeline, it’s hard to justify the spend.
How Factors helps: Use flexible multi-touch attribution models—first-touch, W-shaped, or custom—and instantly compare results across campaigns or segments. Build custom dashboards to track account progression, conversion velocity, and ROI.
Many tools take weeks to get value.
How Factors helps: Most teams are on board in under a week. Self-serve setup is available, with full support from a responsive customer success team.
High-intent accounts are visiting your site. Are your reps ready to engage? Let Factors unify your GTM motion and convert intent into revenue.
Factors.ai integrates with your entire go-to-market stack, right out of the box.
.svg)
The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.
.avif)
Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.
Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.
Whether you're just starting or scaling ABM, Factors gives your GTM team the tools to convert engagement into revenue — faster.
No-code integrations and lightning-quick onboarding. Get started in minutes.
White glove support from setup to success to help you achieve your outcomes
We are invested in your success. Tap into Factors’ research to improve your GTM.
Many teams run ABM with fragmented tools—intent data in one place, ads in another, CRM somewhere else—making it hard to act on signals and prove ROI. Without a unified view, targeting, timing, and messaging decisions become guesswork.
Yes. Factors uses firmographic fit, intent signals, and engagement scoring to prioritize accounts. Reps receive instant alerts with AI-suggested context so they focus only on high-intent accounts ready for outreach.
Yes. You can choose from first-touch, W-shaped, or custom models to track influence across the buying journey and measure ROI per channel, campaign, or account list.
Most teams are on board in under a week. You can go self-serve or work with our customer success team for guided setup, with immediate value from day one.