Marketing Decisioning made Radically Smarter

Factors.AI is an end-to-end marketing analytics platform that integrates across data silos to deliver focussed AI-fueled actionable insights.

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Customer Behaviour is Constantly Changing. Factors.AI helps you keep pace with it.

With Factors.AI, all you need to do is Ask

Accessing marketing intelligence is easier than ever before.

Single Source of Truth

Stitch together data across your channels, website & CRM for a unified view of customer interactions.

Simple Search

Get prescriptive answers to pressing marketing questions right away by searching in natural language

Actionable Intelligence

Stay on top of marketing performance with AI-generated insights, 24x7 anomaly alerts and diagnostic analytics

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Turbocharge your Marketing Impact

Unlock critical marketing use cases with smarter, integrated analytics.

Measure true ROI

Uncover absolute ROI across marketing channels, campaign management dashboards, CRMs and analytics platforms.

Understand the ‘Why’

Perform detailed diagnostic analysis through easy search-based querying and robust marketing analysis templates.

Optimize the Funnel

Trace customer journey sequences and distinctly identify high-conversion touchpoints and audience attributes.

Seamless Integrations with your existing Marketing Stack

Setting up Factors.AI is super easy. We integrate with all the major tools and platforms that your marketing team utilizes.

Marketing Decisioning made Radically Smarter

Customer Behaviour is Constantly Changing. Factors.AI helps you keep pace with it.

With Factors.AI, all you need to do is Ask

Single Source of Truth

Simple Search

Actionable Intelligence

Turbocharge your Marketing Impact

Measure true ROI

Understand the ‘Why’

Optimize the Funnel

Seamless Integrations with your existing Marketing Stack

What questions are Factors customers answering?

Which campaigns are driving leads of a certain type?

Did our latest campaign update improve our key metrics?

Will a new campaign meet targets based on past data & current performance?

Where are the users experiencing maximum friction and dropping off?

How does first vs last touch attribution metrics vary for paid campaigns?

What are the top paths that users take on the website?

What are the leading indicators of becoming a high value lead?

What experiences drive new users to become high value leads?

What are the big picture patterns in our customer journey?

What's the correlation between web engagement metrics & web conversion rate?

What does my end to end customer journey look like?

How many pages does an user view before filling out a form?

Which blogs are most visited by an user during their sales process?

Experience Best-in-Class Marketing Analytics