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B2B Account Analytics, Attribution & Activation
Grow pipeline,
even in a downturn
Discover companies visiting your website, empower intent-based outreach,
and make every marketing dollar count towards revenue
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Trusted by hundreds of high-growth GTM teams
Drive pipeline, like never before
Generate predictable pipeline with AI-fuelled account identification & attribution
Discover, qualify & convert anonymous website traffic
Discover anonymous companies visiting your website with industry-leading IP-lookup technology — fueled by 6sense & Clearbit.
Refine the buyer journey from clicks to conversions
Learn what's helping and hurting your objectives across the buyer journey with funnels, path analysis, & AI-fuelled insights.
Minimize leakage,
maximize performance
Measure ROI across campaigns, content, and sales touchpoints. Eliminate marketing leakage and scale the right efforts, confidently.
Rapid, robust reporting
for day-to-day Q&As
Unify data across marketing, sales & pipeline under one roof. Create self-serve reports to answer ad hoc questions immediately.
Ready to make the most of your go-to-market efforts?
Book a demo & see Factors in action now.
What is Factors?
Purpose-built B2B insights & intelligence
Account Intelligence
Discover, qualify & convert sales-ready accounts visiting your website.
Learn more
Journey Analytics
Optimize conversions at every step of the funnel with AI-fuelled insights.
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What’s in it for you?
What our customers say
