LinkedIn Benchmarks for B2B | Insights from 100+ Marketing Teams
Download the report
Factors Blog

AI Account Based Marketing Platform

Your ABM team's
AI brain and execution layer

Get all your ABM data in one place and use our AI-ready layer to identify accounts, launch ad campaigns, attribute wins, and more.

Start Free Trial
Start Free Trial
Interactive Demo
Interactive Demo

Trusted by GTM teams at

Why teams switch

Companies are switching
from legacy ABMs to Factors.ai

Signals to action

Legacy ABMs like 6Sense show you which accounts are active. Factors tells your agents what to do about it.

Contact-level

Legacy tools track accounts. Factors identifies the actual buyers inside them. Adam, the VP of Sales who visited your pricing page twice this week.

Full attribution

Legacy tools give you one attribution model and call it done. Factors tracks first touch, last touch and influenced. Every campaign gets credit for what it actually did, and budget goes where it deserves.

AI-ready

Your AI is only as smart as the data feeding it. Legacy ABMs weren't built to feed AI. Factors was.

Factors Blog

See Factors.ai in action

Take our word for it.
But, also look at this.
Take A Tour of Factors

Grounded in your data

AI that's not on shrooms.
Hallucination who?

Factors operates within the confines of your trusted data and curated third-party data.

Factors Blog

What customers say about Factors.ai

The ABM teams who switched
haven't looked back.

Shane Poyar
Growth Marketing and Ops, Descope

“Factors is core to our stack. We use it for ads, full-funnel engagement, and giving sales clear visibility into who’s engaging and why.”
4.5★

Average G2 rating across

100+ verified reviews

Saurabh Wahegaonkar
AudienceView

“We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.”
4.5★

Average G2 rating across

100+ verified reviews

Anirhudh Sridharan
Lead, Pipeline Marketing at Everstage

“With Factors.ai, we’re no longer in the dark. Data consolidation is magic — no more juggling platforms. Our ABM campaigns and outreach got a big boost. It’s our single source of truth.”
4.5★

Average G2 rating across

100+ verified reviews

Steve Colberg
Head of Growth, Rocketlane

"With Factors.ai, our marketing efforts became more finely tuned and our ROI was better defined. It helped us move from guesswork to making informed decisions."
4.5★

Average G2 rating across

100+ verified reviews

Arun Pattabhiraman
Chief Marketing Officer, Sprinklr

"Factors has given us the clarity we always needed with LinkedIn Ads. We can see how campaigns influence every stage of the buyer journey."
4.5★

Average G2 rating across

100+ verified reviews

  • Shane Poyar
    Growth Marketing and Ops, Descope

    “Factors is core to our stack. We use it for ads, full-funnel engagement, and giving sales clear visibility into who’s engaging and why.”
    4.5★

    Average G2 rating across

    100+ verified reviews

  • Saurabh Wahegaonkar
    AudienceView

    “We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.”
    4.5★

    Average G2 rating across

    100+ verified reviews

  • Anirhudh Sridharan
    Lead, Pipeline Marketing at Everstage

    “With Factors.ai, we’re no longer in the dark. Data consolidation is magic — no more juggling platforms. Our ABM campaigns and outreach got a big boost. It’s our single source of truth.”
    4.5★

    Average G2 rating across

    100+ verified reviews

  • Steve Colberg
    Head of Growth, Rocketlane

    "With Factors.ai, our marketing efforts became more finely tuned and our ROI was better defined. It helped us move from guesswork to making informed decisions."
    4.5★

    Average G2 rating across

    100+ verified reviews

  • Arun Pattabhiraman
    Chief Marketing Officer, Sprinklr

    "Factors has given us the clarity we always needed with LinkedIn Ads. We can see how campaigns influence every stage of the buyer journey."
    4.5★

    Average G2 rating across

    100+ verified reviews

Factors.ai MCP Integration

The MCP with more GTM context
than any other.

Factors operates within the confines of your trusted data and curated third-party data.

Got questions? We got answers

What does "intent data" actually mean in ABM and how does it help my sales team take action?

Intent data tells you which of your target accounts are actively researching problems you solve, right now, before they fill out a form or talk to anyone. Factors pulls these signals together across your website, ads, and third-party sources and surfaces them as a clear priority list for sales. So instead of "Company X visited our site," your rep gets "Company X has visited your pricing page three times this week, engaged with your LinkedIn ad, and is researching ABM tools. Here's who to contact."

We have a tight ICP of about 1,000 target accounts. Can Factors.ai tell us which ones are actually in-market right now?

Yes, and that's exactly the use case Factors is built for. Rather than treating all 1,000 accounts the same, Factors.ai scores them based on real engagement signals: website behavior, content consumption, ad interactions, and third-party intent. The result is a live, ranked list of accounts showing the most buying activity so your team focuses energy where it's most likely to convert.

Can Factors.ai track when a specific named account visits a specific page, like our ABM landing page built just for them?

Absolutely. You can upload your target account list directly into Factors and get notified the moment any of those accounts show up, whether it's your homepage, a personalized landing page, or your pricing page. It's account-level precision, not just anonymous traffic data.

When our SDRs reach out to a target account, can they see if that account has already been engaging with us on our website or through ads?

Yes, and this is one of the biggest wins teams see with Factors. Before an SDR makes a call or sends an email, they can pull up a full account timeline: every page visited, every ad impression, every content piece consumed. That context turns cold outreach into a warm, informed conversation and it shows up right in your CRM.

Can we sync our hot account list to LinkedIn and Meta to run ABM campaigns across both platforms simultaneously?

Yes. Factors lets you push your highest-intent account lists directly to LinkedIn and Meta as matched audiences, automatically updated as account scores change. So your ads follow your warmest accounts across channels, without anyone manually exporting CSVs or updating audience lists every week.

Factors Blog

Your GTM won't
run itself.
Until now.

Book a Demo
Book a Demo