Introducing Segment-Level GTM Analytics.
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B2B Account Intelligence, Analytics & Attribution

Grow pipeline,
even in a downturn

Discover companies engaging with your brand, empower intent-based GTM efforts,
and make every marketing dollar count towards revenue

Trusted by 500+ high-growth B2B teams

Drive pipeline, like never before

Grow pipeline with AI-fuelled account intelligence, analytics & attribution

Discover, qualify & convert anonymous engagement

Identify and enrich anonymous companies landing on your website, viewing your LinkedIn ads, or visiting your G2 pages — with industry-leading account intelligence

Refine the buyer journey from clicks to conversions

Learn what's helping and hurting your objectives across the buyer journey with funnels, path analysis & AI-fuelled nsights.

Minimize leakage,
maximize performance

Measure ROI across campaigns, content, and sales efforts. Eliminate budget leakage and scale the right efforts with industry-leading revenue attribution

Rapid, robust reporting
for day-to-day Q&As

Unify data across marketing, sales & pipeline under one roof. Create self-serve reports to answer ad hoc questions, immediately

Ready to make the most of your go-to-market efforts?
Book a demo & see Factors in action now.

What is Factors?

Purpose-built B2B insights & intelligence

Account Intelligence

Discover, qualify & convert sales-ready accounts visiting your website

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Journey Analytics

Optimize conversions at every step of the funnel with AI-fuelled insights

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Revenue Attribution

Measure the impact of marketing on pipeline & avoid wasted spends

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Unified Reporting

Collect & crunch marketing, sales & revenue data under one roof

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What’s in it for you?

For Marketing

Make the most of marketing

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For Sales

Crush sales quotas, effortlessly

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SOC2 Type II

GDPR compliant

Make the most of your GTM efforts

Identify, qualify, and activate high-intent accounts with Factors

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Let's chat! When’s a good time?
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