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 B2B Visitor Identification, Account Analytics & Attribution

Drive More Pipeline
With Less Spend

Reveal anonymous visitors, decode customer journeys, and drive marketing ROI
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You're in great company
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Mailmodo
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View Customers

Make every marketing dollar count

Reduce CAC, improve ROI, accelerate revenue — effortlessly

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Identify sales-ready accounts

Reveal anonymous traffic, qualify high-intent visitors, and measure account engagement
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Analytics has never been easier

Save countless hours of manual effort with automated analytics and AI-fuelled insights
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Make the most of marketing

Connect the dots between campaigns, content, and pipeline to allocate resources efficiently
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Prove & improve revenue impact

Quantify the impact of every customer touchpoint on conversions & pipeline
See how our
customers drive
impact
“Investigate and ultimately improve”

“Factors.AI combines data from marketing tools, ad platforms, CDPs, and CRMs to create a single data stream. This helps us analyze visitor behavior on our website and identify which channels are driving engagement and conversions.”

Aquibur Rahman
Aquibur Rahman
CEO
Mailmodo
“User Friendly, Time Saving & Highly Accurate”

“Factors.ai stood out from other tools we considered for customer journey analytics, page metrics & data accuracy. Our CRO went up by 34% in the first year and we tracked the customer funnel exceptionally. Factors.ai is self-sufficient & covers everything related to conversions.”

Gowthami
Performance Marketer
Klenty
“What a product and what a team!”

“The software is super intuitive and easy to use. Once setup tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. After Factors, I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.”

edoardo image
Edoardo D
CEO
Delos Labs
“Great analytics solution”

The team at Factors is amazing. They make sure you get what you need out of the software. I love the concept of insights that they are building. This is extremely valuable to the customers as we sort through mountains of data to come to a decision. I love the ease of integration

tom s image
Tom S
SVP Sales & Marketing
Lytics
"A dream solution for B2B marketers to unfold user journeys"

"When we chalk plans for a campaign, we love valuable insights. Even better when I have it diced & sliced. We get it all here & engage with our audience. The granularity of data is perfect & the mining engine of Factors has unbelievable match rates for de-anonymizing accounts."

Prasanna V
AMM
Datatracks
“A game changer for ABM & revenue generation! ”

"I have been using Factors.ai for website visitor identification & it has been a game changer. The data provided by Factors.ai is incredibly valuable for ABM. The team at Factors.ai has been a pleasure to work with, always available to answer questions and provide support."

Praveen R
Marketing
Drivetrain
“Opportunities that we would’ve otherwise never realised”

We managed to book 3 meetings through Factors. These are 3 opportunities that otherwise we would’ve never realised were interested in our product. Factors also helps us realise which landing pages need to be optimised when we see ICPs visit the page and not convert

Charanyan. V
Co-founder
RevenueHero
See how our
customers drive
impact
“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”

Aquibur Rahman
Aquibur Rahman
CEO
Mailmodo

“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”
Aquibur Rahman
CEO
Mailmodo

“User Friendly, Time Saving & Highly Accurate”

We were also previously considering other tools, but Factors.ai stood out when we looked for customer journey analytics, page metrics, data accuracy, etc. Factors.ai has helped Klenty improve conversion rates by 34% in the first year. It tracks customer funnel movement like no one else. Factors is self-sufficient for everything-conversions."
Gowthami
Performance Marketer
Klenty

“What a product and what a team!”

The software is super intuitive and easy to use. Once setup (thanks to the big help of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.
Edoardo D
CEO
Delos Labs

“Great analytics solution”

The team at Factors is amazing. They make sure you are getting what you need out of their software solution. I love the concept of insights that they are building. This could become extremely valuable to their customers as we sort through mountains of data to come to a decision. I love the ease of integration
Tom S
SVP Sales & Marketing
Lytics
All your data, under one roof
Flawless integrations with your marketing stack
Get a Demo
14 days free Trial. No CC needed!

Focus on winning strategies

Leave the analytical heavy lifting to us

Upto 64%

Visitors identified

Identify upto 64% of anonymous website visitors — no form submits needed.

8+ hours

Saved per week

Save several hours a week with automated, AI-fuelled reporting and insights.

30 min

Onboarding

No-code integrations and blazing fast support. Dive in very, very quickly.

Identify. Analyze. Optimize.

Turbocharge conversions across the customer journey

Identify

Identify Anonymous Visitors

Factors delivers industry-leading IP-lookup technology to identify company names, firmographics, and visitor behavior for up to 64% of anonymous website traffic

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Analyze

Analyze The Go-To-Market Engine

Visualize account journeys and stay on top of metrics that matter. Unify go-to-market data across silos and score accounts based on firmographics and engagement.

Ai insights

Optimize

Optimize conversions & ROI

Drill deep into how marketing efforts contribute to bottom line metrics. Scale efforts confidently with multi-touch attribution, path analysis, and automated insights

Still on the Edge?
Experience your full marketing potential, first-hand!

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