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B2B Marketing Analytics & Revenue Attribution

Make the most of

Decode customer journeys, optimize marketing ROI, and drive revenue.
You're in great company
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View Customers

Factors is your unfair advantage

Reduce CAC, improve ROI, accelerate revenue — effortlessly

End-to-end customer journey

Connect the dots & measure performance across campaigns, web, pipeline, and revenue.

Intuition alone isn’t enough.

Qualify your marketing hypothesis and optimize resource allocation with data-driven insights.

Analytics shouldn’t be a chore

Save countless hours and manual effort with automated, flexible, ad hoc reporting

Quantify the impact of your efforts

Demonstrate/prove/tie your marketing efforts back to conversions, pipeline & revenue
See how our
customers drive

“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”
Aquibur Rahman

“What a product and what a team!”

The software is super intuitive and easy to use. Once setup (thanks to the big help of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.
Edoardo D
Delos Labs

“Great analytics solution”

The team at Factors is amazing. They make sure you are getting what you need out of their software solution. I love the concept of insights that they are building. This could become extremely valuable to their customers as we sort through mountains of data to come to a decision. I love the ease of integration
Tom S
SVP Sales & Marketing
All your data, under one roof
Flawless integrations with your marketing stack
Get a DemoStart for Free
14 days free Trial. No CC needed!

Know and grow your marketing impact

Track and improve performance across the entire customer journey


Increase in ROI

Optimize campaign spends and focus on winning strategies


Saved per Week

Save several hours a week with automated, AI-fuelled reporting and insights



No-code integrations and blazing fast support. Dive in very, very quickly

Monitor. Analyze. Optimize.

Connect the dots across campaigns, web, pipeline and more


Marketing & Revenue Metrics

Eliminate unintuitive data silos, tedious spreadsheets, and rigid reporting. Track all the metrics that matter to you across campaigns, website, CRM, and more under one roof


Customer Touchpoints & User Journeys

Empower marketing with user & account timelines, flexible funnels, powerful attribution models, custom KPIs, and more — all with no-code, self-serve UI


Marketing Efforts & ROI

Elevate your marketing game with automated, AI-powered optimization insights into what’s helping and hurting conversions — unlock agile, data-driven improvement to strategy and ROI.

Still on the Edge?
Experience your full marketing potential, first-hand!

Trusted by startups and the world's largest companies

Do you really need Factors.ai?

What questions are Factors customers answering?

Which campaigns are driving leads of a certain type?

Did our latest campaign update improve our key metrics?

Will a new campaign meet targets based on past data & current performance?

Where are the users experiencing maximum friction and dropping off?

How does first vs last touch attribution metrics vary for paid campaigns?

What are the top paths that users take on the website?

What are the leading indicators of becoming a high value lead?

What experiences drive new users to become high value leads?

What are the big picture patterns in our customer journey?

What's the correlation between web engagement metrics & web conversion rate?

What does my end to end customer journey look like?

How many pages does an user view before filling out a form?

Which blogs are most visited by an user during their sales process?