Google Ads Conversions API
Form fills ≠ revenue. After 100+ convos with demand gen leaders, we know the problem isn’t your ads. It’s the signals you send back. Use Factors’ Google CAPI to send value-based feedback. Google learns. Pipeline grows.
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Imagine you’ve poured months of effort into perfecting your Google Ads campaigns. Your landing pages convert. But when you check the results, it's mostly low-value leads and almost no six-figure deals.
Tempted to blame your Google Ads targeting or creative? Don’t.
After conversations with demand gen leaders, we understood the real issue:
The signals you send back to Google lack context.
Without rich, value-weighted conversion tracking, Google’s algorithm optimizes for lead volume instead of lead quality and high-intent B2B buyers.
Send better conversion signals with Google CAPI and optimize for high-value leads with Factors.
You’re bidding on the exact B2B keywords as every competitor. You have tried standard search ads, Dynamic Search Ads, and other ad formats, you name it.
Still seeing low-value leads or non-ICP accounts?
Here’s what’s likely happening:
And in B2B Google Ads, where conversions are low-frequency but high-value?
This misalignment gets expensive fast.
What Should You Ask Yourself?
If not, you’re likely stuck optimizing for noise and not revenue.
Most B2B teams send a single lead generation signal. But here’s the truth:
If richer conversion feedback is so powerful, why does everyone chase form fills?
See how value-based signals via CAPI improve lead quality, ROAS, and revenue, without increasing ad spends.
Running Google Ads without conversion feedback is like driving without a GPS; you burn cash and miss faster routes.
Unlike basic CRM integrations, Google CAPI from Factors teaches Google what ‘good’ means to your business:
Can your system still attribute conversions when a visitor returns via paid search?
Most setups lose the GCLID when a user skips the form or comes back later. Factors tracks GCLIDs on every site visit, even across ad blockers and multi-touch journeys, so no high-intent click goes unreportedSet up three separate conversion actions in Google Ads, each with distinct values. Over two weeks, monitor changes in CPA and pipeline quality to measure impact.
Simulate this: A user clicks your paid search ad, doesn’t convert, then returns later and fills out a form. Does your system still retain and pass the original GCLID? If not, you’re leaking attribution.
Not all leads are equal, your conversions shouldn’t be either.
Use deal size, ICP fit, or deal stage to assign value to each conversion. Replace your flat ‘lead’ signal with tiers like: Demo Request ($1), SQL ($5), Opportunity Won ($20), and let Max Conversion Value bidding prioritize what actually drives revenue.
Example:
Set up three separate conversion actions in Google Ads, each with distinct values. Over two weeks, monitor changes in CPA and pipeline quality to measure impact.
Ad blockers silently strip GCLIDs and prevent conversion scripts from firing, costing you critical attribution data. Factors solves this with this setup: server-side + resilient client-side tracking, ensuring your key events fire reliably, every time.
Example:
Run an A/B test comparing client-side only tagging vs. server-side implementation. Measure the difference in reported conversions to see how much data you're currently missing.
Google stops learning from conversions after 90 days, which is too late for most B2B sales cycles. By sending early-stage signals like MQLs or key engagement events, enriched with predictive scoring, you give Google faster feedback on which clicks are likely to convert.
Example:
Treat actions like webinar sign-ups or whitepaper downloads as predictive conversions. Then compare performance against your closed-won conversions to accelerate learning and improve targeting.
When you train Google on revenue, it stops chasing low-quality leads and starts driving a high-fit pipeline.
With Factors’ Google CAPI, you:
The results:
Realign your conversion feedback signals, and let Google deliver the high-ACV buyers you’ve been missing.
Factors.ai integrates with your entire go-to-market stack, right out of the box.
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The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.
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Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.
Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.
Book a demo to see how Factors’ CAPI helps you send smarter, value-based signals, so Google targets buyers who actually convert with higher ACV.
No-code integrations and lightning-quick onboarding. Get started in minutes.
White glove support from setup to success to help you achieve your outcomes
We are invested in your success. Tap into Factors’ research to improve your GTM.
Standard tracking treats all conversions equally. Factors’ CAPI captures every GCLID, even beyond form fills, and sends value-weighted signals based on deal size or ICP fit, so Google learns to prioritize revenue, not just lead volume.
Yes. Factors tracks GCLIDs across sessions, even after ad blockers or multi-touch journeys. That means no high-fit click goes untracked, and your attribution stays intact.
Absolutely. You can assign conversion values based on deal size, opportunity stage, or ICP match, enabling Google to optimize for your highest-value buyers.
The problem isn’t always targeting—it’s the signals you send back to Google. Standard Google Ads setups treat every lead equally, so a $5,000 deal is weighted the same as a $50,000 deal. Without value-based conversion tracking, Google optimizes for lead volume, not lead quality.