Google Ads Conversions API
Stop settling for form fills. Turn Google Ads into a pipeline engine, not just a lead machine, without increasing your ad spend.
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Google Ads drives traffic. But if your pipeline is filled with low-fit leads that never convert, something’s broken. Most B2B marketers rely on form fills and generic conversion signals, while Google keeps optimizing for volume, not value.
The result? Wasted budget, inflated CPAs, and a pipeline that looks impressive on paper but underdelivers in revenue.
It doesn’t have to be that way.
With Factors.ai’s Google CAPI, you can train Google to recognize and prioritize the clicks that drive high-value deals, not just leads. Here's how.
Factors.ai’s Google CAPI integration sends accurate, value-weighted conversion data directly to Google Ads. This helps your campaigns target high-intent, high-value accounts more effectively, driving higher-ACV pipeline growth.
You’re spending heavily on Google Ads, competing fiercely with similar businesses on the same keywords and optimized landing pages. Yet, despite the efforts, you still end up with low-value leads or non-ideal accounts. High-fit buyers remain elusive, and your ads are not consistently bringing them in.
Book a demo to see how Factors' Google CAPI helps you send smarter signals and turn Google Ads into a true pipeline channel.
Google Ads was primarily built for B2C businesses, designed to thrive on high-volume conversion signals. In B2B, conversions are lower in volume but significantly higher in value. Without sending accurate, value-rich signals back to Google, its algorithm fails to identify and optimize for high-value, ideal customers.
Factors.ai Google CAPI reshapes how Google interprets conversion events by sending granular, value-weighted signals that reflect real business impact. By accurately capturing intent and ICP-fit across all touchpoints, Factors.ai helps Google's algorithms understand and prioritize quality leads, driving improved ROAS and an increased high-value pipeline.
Let us show you how to capture every GCLID, assign deal value, and send early signals that Google actually learns from.
Factors.ai empowers 500+ trusted GTM teams globally, offering robust, compliant solutions designed specifically for B2B marketers. With SOC2 Type II and GDPR compliance, Factors.ai ensures secure and effective transformation of buying signals into measurable pipeline growth through products including Intent Capture, Account Intelligence, Workflow Automations, LinkedIn AdPilot, Google CAPI, and Milestones.
Unlock the real value from your Google Ads. Shift from volume-driven leads to a high-value pipeline with Factors.ai.
Stop optimizing for form fills. With Factors’ CAPI, you’ll drive more qualified leads, higher ROAS, and bigger deals, without increasing ad spend.
Factors.ai integrates with your entire go-to-market stack, right out of the box.
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The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.
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Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.
Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.
Stop optimizing for form fills. With Factors’ CAPI, you’ll drive more qualified leads, higher ROAS, and bigger deals, without increasing ad spend.
No-code integrations and lightning-quick onboarding. Get started in minutes.
White glove support from setup to success to help you achieve your outcomes
We are invested in your success. Tap into Factors’ research to improve your GTM.
Standard tracking treats all conversions equally. Factors’ CAPI captures every GCLID, even beyond form fills, and sends value-weighted signals based on deal size or ICP fit, so Google learns to prioritize revenue, not just lead volume.
Yes. Factors tracks GCLIDs across sessions, even after ad blockers or multi-touch journeys. That means no high-fit click goes untracked, and your attribution stays intact.
Absolutely. You can assign conversion values based on deal size, opportunity stage, or ICP match, enabling Google to optimize for your highest-value buyers.
The problem isn’t always targeting—it’s the signals you send back to Google. Standard Google Ads setups treat every lead equally, so a $5,000 deal is weighted the same as a $50,000 deal. Without value-based conversion tracking, Google optimizes for lead volume, not lead quality.