LinkedIn Conversions API

Optimize LinkedIn Ads Spend and Maximize ROI

Businesses struggle to effectively leverage LinkedIn Ads due to inefficient targeting, poor measurement, and inadequate optimization. What if you could fix all three, without increasing your budget?

Get More Pipeline from the Same LinkedIn Budget
4.5 rating
G2 Attribution Partner
LinkedIn Marketing Partner
Trusted by 500+ global GTM teams

TL;DR

Factors.ai’s LinkedIn AdPilot significantly improves LinkedIn advertising performance by

  • Precise account-level targeting
  • Intent-based campaign automation
  • Accurate view-through attribution and ROI measurement.

The Challenge

B2B marketers often encounter high CPCs, low conversion rates, and limited visibility into the true effectiveness of their LinkedIn Ad campaigns. As a result, ad budgets are frequently wasted on unqualified leads and ineffective impressions.

Stop Guessing. Start Scaling.

See how Factors’ LinkedIn AdPilot helps you target better, spend smarter, and connect LinkedIn Ads to real pipeline, not just clicks.

Why Does This Problem Exist?

LinkedIn’s native campaign tools offer strong audience reach, but marketers often need deeper insights into account-level intent data, view-through attribution, and granular spend control to fully optimize the performance.

The Solution: Introducing Factors.ai LinkedIn AdPilot

Factors.ai LinkedIn AdPilot addresses these challenges through advanced analytics, precise audience targeting, automated campaigns, and comprehensive ROI attribution.

Key Features:

  • Audience Builder: Precisely targets high-intent accounts by integrating data across platforms.
  • SmartReach: Controls spend and ensures balanced ad impressions across your audience.
  • Power Boost: Boosts impressions for high-intent accounts by synchronizing sales outreach and advertising efforts.
  • Campaign Automation: Automates LinkedIn campaigns based on intent signals, optimizing ad distribution.
  • TrueROI (View-through Attribution): Accurately measures the indirect impact of LinkedIn Ads, enhancing retargeting effectiveness.
  • LinkedIn Conversion API: Seamlessly integrates conversion data back to LinkedIn for improved ad optimization without relying on cookies.
Maximize ROI from LinkedIn

You don’t need a bigger ad budget—you need better signals, smarter targeting, and full-funnel visibility. AdPilot makes it simple.

Case Studies

HeyDigital’s Breakthrough: From Doubt to €15K/Month Spend

“We had corporates eating up nearly all our impressions—like death by a thousand cuts,”
says Samir Asefi.

Then they turned on SmartReach and TrueROI. In just 3 months:

  • They capped impressions per account so that no single company hogged the spotlight.
  • They unlocked view-through attribution and discovered 3× more deals tied to LinkedIn ads.
  • And with that proof in hand, they confidently jumped from a modest spend to €15000/month—all in just seven months.

Descope’s “Aha” Moment: Stretching Every Impression

“We saw 38% of our impressions go to the top 100 accounts. It felt like shouting into a canyon,” said Shane Poyar.

One month with Dynamic Sync and SmartReach, and:

  • Reclaimed ~140,000 impressions for fresh prospects
  • Boosted ROI by 25%
  • Dropped overexposure on top accounts from 38% → 24%

What You Can Expect with Factors.ai LinkedIn AdPilot

  • Bigger pipeline from the same ad budget
  • Smarter targeting, fewer wasted impressions
  • Full-funnel attribution and campaign clarity
Want Results Like These?

HeyDigital and Descope transformed their LinkedIn ROI with AdPilot. See what’s possible when you stop flying blind.

Plug Into the Tools You Already Use

Factors.ai integrates with your entire go-to-market stack, right out of the box.

Results that speak louder than Features

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.

Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

Ready to Maximize ROI from LinkedIn?

You don’t need a bigger ad budget—you need better signals, smarter targeting, and full-funnel visibility. AdPilot makes it simple.

GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.

30 mins Onboarding

No-code integrations and lightning-quick onboarding. Get started in minutes.

24*5 Customer Support

White glove support from setup to success to help you achieve your outcomes

Tried & Tested Playbooks

We are invested in your success. Tap into Factors’ research to improve your GTM.

Secure & Scalable
Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.
LinkedIn Marketing Partner
GDPR & SOC2 Type II
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Frequently Asked Questions

What is Factors.ai LinkedIn AdPilot?

LinkedIn AdPilot is an optimization and automation tool that helps B2B marketers target high-intent accounts, control ad spend, and measure the true ROI of LinkedIn Ads. It integrates account-level intent data, campaign automation, and view-through attribution to connect ad clicks to actual pipeline.

How is AdPilot different from LinkedIn’s native campaign manager?

While LinkedIn’s tools are strong for audience reach, AdPilot adds:

  • Account-level intent targeting
  • Cross-platform data sync
  • Impression pacing controls
  • Full-funnel attribution

This gives you a clearer view of ROI and better budget efficiency.

Can AdPilot prevent overexposure of ads to the same accounts?

Yes. With SmartReach, you can set impression caps so no single account consumes a disproportionate share of your budget. This spreads reach across more high-value prospects and avoids wasted impressions.

Get More Pipeline from the Same LinkedIn Budget