Sales and Marketing Alignment in B2B
Sales and marketing teams often operate in silos. Factors’ Account 360 changes that—giving you one unified view of every campaign, rep touchpoint, and visit. So both teams stay aligned, act faster, and close more.
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Sales and marketing aren’t misaligned because of “teamwork” issues.
They’re misaligned because each team is working off different data.
This isn’t a workflow issue. It’s a visibility issue.
End the guesswork. See exactly which accounts are active, who’s engaging them, and what’s next — all in real time.
Sales is chasing inactive accounts. Marketing is retargeting leads that sales have already closed. Nobody knows who touched what or when.
Even with tools in place, most teams:
This lack of visibility directly hurts your pipeline.
Because data is scattered across CRMs, ad platforms, website analytics, and SDR tools. Most teams try to stitch it all together manually — and it still doesn’t work.
You're left flying blind.
See every account touchpoint in one place — so sales and marketing always know who to target, when, and why.
Account 360 from Factors.ai consolidates every engagement touchpoint into one unified view — sortable, searchable, and segmented by account.
Here’s what you can do with it:
One tab. No blind spots. Just aligned execution.
Factors' Account 360 surfaces those insights instantly — so reps can follow up while intent is still hot.
Factors.ai integrates with your entire go-to-market stack, right out of the box.
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The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.
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Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.
Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.
Get a unified view of how accounts actually buy — and close more deals together with Factors.ai.
No-code integrations and lightning-quick onboarding. Get started in minutes.
White glove support from setup to success to help you achieve your outcomes
We are invested in your success. Tap into Factors’ research to improve your GTM.
Account 360 is a unified view of every engagement touchpoint — from ad clicks to website visits to SDR outreach. It lets sales and marketing teams work from the same real-time data, so no high-intent account slips through the cracks.
It consolidates engagement data from LinkedIn Ads, Google Ads, website tracking, CRM, and third-party intent sources into one sortable view. This means both teams instantly see which accounts are active, what they engaged with, and when.
Absolutely. It logs every touchpoint across ads, site visits, SDR outreach, email, and intent data. You can filter by account, stage, or channel to see exactly what’s moving the deal forward.