Factors vs 6sense

6sense Runs Display ABM. Factors Powers
Multi-Channel ABM

Go where your buyers actually are. Run ABM across LinkedIn and Google with AI-driven targeting, intent alerts, and automated outreach that turns engagement into revenue.

With Factors.ai, we've transitioned from guessing games to precision targeting.

Eligibility for the gift card promotion is limited to professionals in Demand Generation roles at US-based B2B SaaS or Services companies. Final approval of eligibility rests solely with the Factors Marketing Team.
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4.5 rating
G2 Attribution Partner
LinkedIn Marketing Partner
Trusted by 500+ global GTM teams

Factors.ai vs 6Sense: Display ABM vs Multi-Channel ABM

Features
6Sense
Account Identification Coverage
Best-in-class: 75% with waterfall enrichment.
Up to 64% coverage in account identification
Person-level inference

Up to 30% person-level identification (user geo + job title triangulation)
Competitor Text
Intent Signals
1st P: Website visits, CRM, product usage

2nd P: LinkedIn ads, Google Ads, Bing Ads, Meta Ads, G2 Buyer Intent

3rd P: Upload via CSV, Company Surge by Bombora
1st P: Website visits, CRM, product usage

2nd P: Display ads, LinkedIn ads, Google Ads, Bing Ads, Meta Ads, G2 Buyer Intent

3rd P: Available
LinkedIn Ads Activation
Auto-sync intent-based audiences, target by buyer journey, pace impressions, and optimize with conversion feedback.

(Official LinkedIn Partners)
Auto-sync audience based on intent, target by buyer journey stage, and firmographic filters.

(Official LinkedIn Partners)
Company-Level LinkedIn Engagement (Paid + Organic)
Full-funnel visibility into company-level engagement across ads and LI posts

(Official LinkedIn Partners)
Competitor Text
Paid campaigns analytics
Track LinkedIn ad views
Identify search keywords
Track full funnel impact of Ads
Ad views on LI are not tracked
Google Ads activation
Run targeted ABM with Google Ads and drive better conversions with Google CAPI
Competitor Text
Account Scoring
Custom account scoring
Predictive account scoring
Identify which features your prospects are interested in.
Predictive scoring based on ICP-fitment and buyer engagement
Analytics and Reporting
Connect marketing and sales data with advanced analytics.
Limited flexibility in creating reports
Lift Analytics
Compare incremental lift across channels and segments.

Analyze performance, ACV, sales cycles, and win rates.
Competitor Text
Onboarding & Support
White-glove onboarding, a dedicated Slack channel, a CSM, and weekly check-ins.
Offers implementation support and dedicated CSMs
Implementation Time
Up to 2 Weeks
Takes 2-3 months

Why GTM teams are switching from 6sense to Factors

1

Unmask Anonymous Traffic

Identify up to 75% of anonymous website visitors using waterfall enrichment from multiple data providers.

2

Identify & Prioritize High-Intent Accounts

Score and segment accounts based on real-time behavior, firmographics, and funnel stage.

3

Act on Intent from Every Channel

Capture intent from LinkedIn, Google, Meta, Bing, G2, and third-party providers like Gartner or TrustRadius.

4

Sync Insights with Your CRM & Tools

Automatically push account intelligence to HubSpot, Salesforce, LinkedIn, and more.

5

Run Personalized Campaigns That Convert

Trigger tailored ads, emails, or outreach a based on engagement levels

6

Measure What Moves the Needle

Attribute pipeline and revenue to the campaigns, channels, and touchpoints that actually work.

Still stuck on display ABM? It’s time to outgrow impressions.

6sense runs display ads. Factors runs multi-channel ABM across LinkedIn, Google, and AI outreach to target high-intent buyers into pipeline.

Plug Into the Tools You Already Use

What happens when you go beyond 6sense: Stories from GTM teams

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growt

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growt

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growt

What happens when you go beyond 6sense: Stories from GTM teams

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growth

Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.

Aashima Lamba
Senior Manager
Demand Generation

Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

Shane Poyar
Growth Marketing and Operations Manager

GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.

30 mins Onboarding

No-code integrations and lightning-quick onboarding. Get started in minutes.

24*5 Customer Support

White glove support from setup to success to help you achieve your outcomes

Tried & Tested Playbooks

We are invested in your success. Tap into Factors’ research to improve your GTM.

Secure & Scalable
Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.
LinkedIn Marketing Partner
GDPR & SOC2 Type II
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Frequently Asked Questions

What is 6sense, and how does it compare to Factors.ai?

6sense is a B2B customer data and revenue intelligence platform designed for account-based marketing (ABM). It helps identify intent signals and prioritize target accounts.
Factors.ai delivers the same 6sense-level ABM — but with faster setup, better analytics, and activation features built for GTM teams.

What are the top 6sense competitors and alternatives?

Popular 6sense competitors include Factors.ai, Demandbase, RollWorks, Madison Logic, and Terminus.Among these, Factors.ai stands out by offering multi-channel ABM across LinkedIn and Google, coupled with AI-driven outreach that connects engagement directly to pipeline. While 6sense focuses on display-based ABM, Factors.ai offers revenue-driven ABM that’s faster to execute, easier to measure, and proven to convert intent into sales.

Does 6sense offer a free trial?

6sense does not offer a public free trial. Most enterprise plans require a sales consultation and implementation period. In contrast, Factors.ai provides a free forever plan that lets you explore the product before buying it.

Get a personalized walkthrough tailored to your GTM goals