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Clearbit Reveal vs Factors
Clearbit Reveals Visitors. We Reveal the Why.
Clearbit helps you identify visitors. Factors helps you act on them — with firmographic filters, intent-based segmentation, campaign activation, and sales alerts the moment buyers show intent.
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4.5 stars
G2 Attribution Partner
LinkedIn Marketing Partner
Clearbit vs. Factors.ai: Where Enrichment Ends and Activation Begins
• Predictive AI scoring based on behavior + firmographics
• Feature-level intent (see which product features prospects care about)
• Auto-sync intent-based audiences
• Target by buyer journey stage
• Impression pacing & frequency control
• CAPI conversion feedback for optimization
• Track company-level engagement (ads + organic posts)
• Google Enhanced Conversions for conversion tracking
• Account enrichment
• Custom workflows with webhooks
• Private Slack channel
• Weekly check-ins
• 24/5 support availability
• Proactive optimization recommendations
Everything you need to turn visitors into pipeline
We supercharge visitor identification by unifying data from 6sense, Clearbit, Demandbase, Snitcher, and Bombora into comprehensive account profiles. Unmask over 75% of your website traffic and discover the high-intent buyers engaging with your brand.
Capture intent signals across LinkedIn, Google, Meta, G2, Bombora, and more — so you see the complete buyer journey, not just fragments.
Score and segment accounts using AI that factors in live behavior, firmographics, and pipeline stage. Know exactly who to target and when to reach out.
Sync your high-intent audiences directly to LinkedIn and Google. Track conversions with CAPI, control ad frequency, and eliminate wasted impressions on accounts that aren't buying.
Trigger sales alerts and personalized outreach based on live intent signals. All data syncs instantly to your CRM, Clay, Google Sheets, and other tools you already use.
Full-funnel attribution shows you exactly which campaigns and channels generate real revenue — not just clicks and leads that go nowhere.
Clearbit gives you clues. We give you the playbook.
Clearbit stops short. Factors gets you across the finish line — with sales alerts, ad activation and full funnel tracking.
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Steve Colberg, Head of Growth
Aashima Lamba, Senior Manager Demand Generation
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Shane Poyar, Growth Marketing and Operations Manager
GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24/5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Secure & Scalable
Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.
GDPR Compliant
ISO 27001
SOCII Type 2
Schedule a personalized demo or sign up to get started for free
Frequently asked questions
How is Factors.ai different from Clearbit?
While Clearbit focuses on only identifying anonymous website visitors, Factors.ai goes further. We also track what brought those visitors in, how they engage across channels, and what drives revenue — giving you full-funnel visibility, not just names. More than that, it also lets you automate and optimize your LinkedIn and Google ad campaigns with automatic audience sync, impression control.
What insights can I get about anonymous traffic?
Factors identifies companies visiting your site and shows you their engagement behavior — like which pages they viewed, how often they visit, and which campaign brought them in. That turns anonymous visits into actionable signals. That you can then sync to your LinkedIn and Google ad campaigns and measure success.
How long does implementation take?
Implementation takes under 10 minutes. Simply install our light-weight script onto your website and let the magic happen. In case you need assistance, we have dedicated onboarding support on stand by.
What all does Factors.ai do?
Factors.ai is a B2B marketing and revenue analytics platform that helps you identify anonymous website visitors, activate marketing campaigns, track their full journey across channels, and measure what drives pipeline and revenue — all in one place.
Why Factors over other alternatives?
Factors.ai delivers the most accurate IP-matching in the industry with a whopping average match rate of 75%. This means nearly 30% more matches than the closest alternative. We also provide robust account intelligence, journey mappings, unified reporting features, campaign optimization, sales automations and attribution.
What’s included in Clearbit’s pricing?
Clearbit, now part of HubSpot as the Breeze Intelligence add-on, includes:
- Data enrichment
- Buyer intent data
- Form shortening
Access to HubSpot Starter editions of Marketing, Sales, Service, Content, Operations, and Commerce Hubs.
How much does Clearbit cost?
Clearbit, now part of HubSpot as Breeze Intelligence, starts at $45/month (annual plan) for 5000 HubSpot credits per month. Costs can rise significantly depending on your HubSpot tier.
What makes Factors.ai a better alternative to Clearbit for B2B teams?
- Account identification for up to 75% of anonymous visitors
- Real-time buyer intent alerts for sales reps
- Multi-touch attribution to see which channels drive pipeline
- Google CAPI & LinkedIn AdPilot integrations to optimize ad spend
- GDPR-compliant tracking without relying on person-level data
Get a personalized walkthrough tailored to your GTM goals
