Clearbit vs Factors
Clearbit Reveals Visitors. We Reveal the Why.
Clearbit helps you identify visitors. Factors helps you act on them — with firmographic filters, intent-based segmentation, campaign activation, and sales alerts the moment buyers show intent.
We achieved 23% higher conversions with Factors
.svg)
.svg)
Clearbit vs. Factors.ai: What you get beyond visitor reveal
Everything you need to turn visitors into pipeline
Unmask Anonymous Traffic
Identify up to 75% of anonymous website visitors using waterfall enrichment from multiple data providers.
Identify & Prioritize High-Intent Accounts
Score and segment accounts based on real-time behavior, firmographics, and funnel stage.
Act on Intent from Every Channel
Capture intent from LinkedIn, Google, Meta, Bing, G2, and third-party providers like Gartner or TrustRadius.
Sync Insights with Your CRM & Tools
Automatically push account intelligence to HubSpot, Salesforce, LinkedIn, and more.
Run Personalized Campaigns That Convert
Trigger tailored ads, emails, or outreach a based on engagement levels
Measure What Moves the Needle
Attribute pipeline and revenue to the campaigns, channels, and touchpoints that actually work.
Clearbit gives you clues. We give you the playbook.
Clearbit stops short. Factors gets you across the finish line — with sales alerts, ad activation and full funnel tracking.
Plug Into the Tools You Already Use
.svg)
.avif)
See How Smart GTM Teams Drive Results with Factors.ai
The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.
.avif)
Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.
Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.
GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24*5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Frequently Asked Questions
While Clearbit focuses on identifying anonymous website visitors, Factors.ai goes further. We also track what brought those visitors in, how they engage across channels, and what drives revenue — giving you full-funnel visibility, not just names.
Yes — Factors.ai includes robust visitor identification and firmographic enrichment, just like Clearbit but at a better identification rate. Unlike Clearbit, we combine that with campaign automation, attribution, journey analytics, and sales alerts to drive action and ROI.
Factors identifies companies visiting your site and shows you their engagement behavior — like which pages they viewed, how often they visit, and which campaign brought them in. That turns anonymous visits into actionable signals. That you can then sync to your LinkedIn and Google ad campaigns and measure success.
Implementation takes under 10 minutes. Simply install our light-weight script onto your website and let the magic happen. In case you need assistance, we have dedicated onboarding support on stand by.
Factors.ai is a B2B marketing and revenue analytics platform that helps you identify anonymous website visitors, activate marketing campaigns, track their full journey across channels, and measure what drives pipeline and revenue — all in one place.
Factors.ai delivers the most accurate IP-matching in the industry with a whopping average match rate of 75%. This means nearly 30% more matches than the closest alternative. We also provide robust account intelligence, journey mappings, unified reporting features, campaign optimization, sales automations and attribution.