Hockeystack vs Factors
The Better HockeyStack Alternative — Built for Pipeline, Not Vanity
From precise targeting to clean attribution, Factors delivers more pipeline at lower ABM costs—with 75% visitor identification, intent signals, buyer journey mapping, campaign automation and multi-touch attribution built in.
With Factors.ai, we've transitioned from guessing games to precision targeting.
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Factors vs. HockeyStack: What B2B Teams Need to Drive Better Pipeline
powered by 6sense, Clearbit,
Demandbase and Snitcher
identification
user actions and properties.
2. Advanced filtering options
based on multiple
touch points
2. Limited filtering available
2. Based on past 180 days
3. Predictive scoring (Coming
Soon)
4. Interest groups: Identify which
features your prospects are most interested in.
2. Based on past 2 years
- LinkedIn CAPI
- LinkedIn Frequency Pacing
- LinkedIn view-through attribution
view through attribution
2. Google CAPI
customizable
enrichment, personalized outreach triggers (plus setup support)
reporting
attribution
customer journey analysis
insights from web-traffic to revenue
Built for B2B Teams Who Need More Than Just Dashboards
Unmask Anonymous Traffic
Identify up to 75% of anonymous website visitors using waterfall enrichment from multiple data providers.
Identify & Prioritize High-Intent Accounts
Score and segment accounts based on real-time behavior, firmographics, and funnel stage.
Act on Intent from Every Channel
Capture intent from LinkedIn, Google, Meta, Bing, G2, and third-party providers like Gartner or TrustRadius.
Sync Insights with Your CRM & Tools
Automatically push account intelligence to HubSpot, Salesforce, LinkedIn, and more.
Run Personalized Campaigns That Convert
Trigger tailored ads, emails, or outreach a based on engagement levels
Measure What Moves the Needle
Attribute pipeline and revenue to the campaigns, channels, and touchpoints that actually work.
Ditch Hockeystack—Level Up with Factors.ai
From smarter segmentation to real-time journey insights, powered with Agentic AI—Factors.ai empowers GTM teams to turn intent into pipeline across LinkedIn and every touchpoint. All without blowing your ABM budget.
Plug Into the Tools You Already Use
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Don’t Just Take Our Word for It
The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.
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Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.
Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.
GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24*5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Frequently Asked Questions
Factors.ai offers deeper attribution accuracy, customizable analytics, cleaner visitor identification, and automated campaign syncs to ad platforms like LinkedIn and Google. Factors also offers frequency pacing for your LinkedIn campaigns that ensures you spend your budget evenly on the most important accounts and get better ROI.
Yes. Factors.ai integrates with LinkedIn’s Conversions API to track post-view conversions, anonymous buyer visits, and true revenue impact from your LinkedIn campaigns. Factors also offer view through attribution and full funnel reporting to prove ROI of your campaigns.
Absolutely. You can segment website visitors by company, behavior, and intent signals like G2, LinkedIn, Google, CRM— then sync those audiences directly to ad platforms for better targeting and activation.
Yes. Whether you're scaling demand gen or optimizing paid channels, Factors.ai is easy to set up, flexible to use, and priced to grow with your team.
Yes. Our team will help you onboard quickly, migrate key settings, and set up reports so you can start capturing insights (and wins) from day one. And we integrate with your tool stack to help you automate and get better insights.
We pride ourselves on white-glove onboarding and fast, human support. You’ll have a real person to guide you — not just a help doc. Our customers love us for this!