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Hockeystack vs Factors
HockeyStack Shows the Data. Factors Acts on It
Identify high-intent accounts, activate them across LinkedIn and Google, and prove what's actually driving the pipeline.
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4.5 stars
G2 Attribution Partner
LinkedIn Marketing Partner
HockeyStack vs. Factors.ai: The Gap Between Insights and Pipeline
Lower coverage rates
•Advanced segmentation engine
• Limited filtering options
• 180-day lookback window
• Predictive scoring (Coming Soon)
• Interest groups: Track which features prospects engage with most
• 2-year lookback window
• Auto-sync intent-based audiences
• Target by buyer journey stage
• Impression pacing & frequency control
• CAPI conversion feedback for optimization
• Track company-level engagement (ads + organic posts)
• Audience Sync
• Conversions API (CAPI)
• View-through attribution
• Google Enhanced Conversions for conversion tracking
• Dual CRM sync (HubSpot + Salesforce)
• Contact enrichment
• Personalized outreach triggers
• Setup support included
• Dedicated Slack channel
• Dedicated CSM
• Weekly strategic meetings
Built for B2B Teams Who Need More Than Just Dashboards
We supercharge visitor identification by unifying data from 6sense, Clearbit, Demandbase, Snitcher, and Bombora into comprehensive account profiles. Unmask over 75% of your website traffic and discover the high-intent buyers engaging with your brand.
Capture intent signals across LinkedIn, Google, Meta, G2, Bombora, and more — so you see the complete buyer journey, not just fragments.
Score and segment accounts using AI that factors in live behavior, firmographics, and pipeline stage. Know exactly who to target and when to reach out.
Sync your high-intent audiences directly to LinkedIn and Google. Track conversions with CAPI, control ad frequency, and eliminate wasted impressions on accounts that aren't buying.
Trigger sales alerts and personalized outreach based on live intent signals. All data syncs instantly to your CRM, Clay, Google Sheets, and other tools you already use.
Full-funnel attribution shows you exactly which campaigns and channels generate real revenue — not just clicks and leads that go nowhere.
Ditch Hockeystack—Level Up with Factors.ai
From smarter segmentation to real-time journey insights, powered with Agentic AI—Factors.ai empowers GTM teams to turn intent into pipeline across LinkedIn and every touchpoint. All without blowing your ABM budget.
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Steve Colberg, Head of Growth
Aashima Lamba, Senior Manager Demand Generation
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Shane Poyar, Growth Marketing and Operations Manager
GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24/5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Secure & Scalable
Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.
GDPR Compliant
ISO 27001
SOCII Type 2
Schedule a personalized demo or sign up to get started for free
Frequently asked questions
How is Factors.ai different from HockeyStack?
Factors.ai offers deeper attribution accuracy, customizable analytics, cleaner visitor identification, and automated campaign syncs to ad platforms like LinkedIn and Google. Factors also offers frequency pacing for your LinkedIn campaigns that ensures you spend your budget evenly on the most important accounts and get better ROI.
Can I track LinkedIn ad performance with Factors.ai?
Yes. Factors.ai integrates with LinkedIn’s Conversions API to track post-view conversions, anonymous buyer visits, and true revenue impact from your LinkedIn campaigns. Factors also offer view through attribution and full funnel reporting to prove ROI of your campaigns.
Does Factors.ai support intent-based targeting and segmentation?
Absolutely. You can segment website visitors by company, behavior, and intent signals like G2, LinkedIn, Google, CRM— then sync those audiences directly to ad platforms for better targeting and activation.
Is Factors.ai suitable for small teams or early-stage companies?
Yes. Whether you're scaling demand gen or optimizing paid channels, Factors.ai is easy to set up, flexible to use, and priced to grow with your team.
Can I migrate from HockeyStack to Factors.ai easily?
Yes. Our team will help you onboard quickly, migrate key settings, and set up reports so you can start capturing insights (and wins) from day one. And we integrate with your tool stack to help you automate and get better insights.
Does Factors.ai offer better support than HockeyStack?
We pride ourselves on white-glove onboarding and fast, human support. You’ll have a real person to guide you — not just a help doc. Our customers love us for this!
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