Lead Forensics vs Factors
Lead Forensics only identifies. We identify and convert 2X more.
Unlike Lead Forensics, Factors.ai goes beyond visitor
identification — segment by engagement and firmographics, run targeted campaigns, map buyer’s journey and alert sales when buyers are ready. AND measure everything!
With Factors.ai, we've transitioned from guessing games to precision targeting.
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Why Factors Is the Smarter Alternative to Lead Forensics
with sequential enrichment, powered by 6sense, Clearbit, Demandbase and Snitcher
product usage
2nd party: LinkedIn ads, Google Ads,
Bing Ads, Meta Ads, G2 Buyer Intent
3rd party: Upload via CSV
setup support)
prospects visiting their
website, limited personalization
reporting
attribution
customer journey analysis
dedicated Slack channel and CSM along with weekly meetings
Everything You Need to Turn Leads Into Pipeline
Unmask Anonymous Traffic
Identify up to 75% of anonymous website visitors using waterfall enrichment from multiple data providers.
Identify & Prioritize High-Intent Accounts
Score and segment accounts based on real-time behavior, firmographics, and funnel stage.
Act on Intent from Every Channel
Capture intent from LinkedIn, Google, Meta, Bing, G2, and third-party providers like Gartner or TrustRadius.
Sync Insights with Your CRM & Tools
Automatically push account intelligence to HubSpot, Salesforce, LinkedIn, and more.
Run Personalized Campaigns That Convert
Trigger tailored ads, emails, or outreach a based on engagement levels
Measure What Moves the Needle
Attribute pipeline and revenue to the campaigns, channels, and touchpoints that actually work.
Why settle for Lead Forensics? Upgrade to Factors and get more for every dollar
Lead Forensics stops at visitor identification. Factors helps you identify and then convert those visitors into pipeline— with sales alerts, ad activation and full funnel tracking.
Plug Into the Tools You Already Use
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How Growth Leaders Turn Leads into Pipeline with Factors.ai
The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.
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Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.
Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.
GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24*5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Frequently Asked Questions
Unlike Lead Forensics, which mainly identifies website visitors, Factors goes further — helping you segment accounts, map buyer journey, track buying intent, trigger sales alerts, automate ad campaigns and measure revenue impact from marketing campaigns.
Absolutely. Factors provides robust account-level visitor identification (better than Lead Forensics) — plus much more: engagement scoring, buyer intent signals, campaign influence tracking, and conversion insights.
Where Lead Forensics stops at lead identification, Factors connects the dots from anonymous visitor → engaged account → ads activation → closed deal. Smarter workflows, deeper insights, and better ROI — that’s why teams switch.
Perfect. Many of our customers made the switch from Lead Forensics when they needed more than just surface-level visitor data. We’ll help you migrate quickly and unlock deeper insights from day one.