Factors vs Leadfeeder
Leadfeeder stops at leads. We drive pipeline.
Visitor intel is just the start. Factors helps you segment, score and activate those accounts with targeted campaigns, automate alerts to sales, and measure pipeline impact across your full marketing funnel.
We achieved 23% higher conversions with Factors
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Let the facts do the talking
White glove onboarding
Why GTM teams are switching from Leadfeeder to Factors
Unmask Anonymous Traffic
Identify up to 75% of anonymous website visitors using waterfall enrichment from multiple data providers.
Identify & Prioritize High-Intent Accounts
Score and segment accounts based on real-time behavior, firmographics, and funnel stage.
Act on Intent from Every Channel
Capture intent from LinkedIn, Google, Meta, Bing, G2, and third-party providers like Gartner or TrustRadius.
Sync Insights with Your CRM & Tools
Automatically push account intelligence to HubSpot, Salesforce, LinkedIn, and more.
Run Personalized Campaigns That Convert
Trigger tailored ads, emails, or outreach a based on engagement levels
Measure What Moves the Needle
Attribute pipeline and revenue to the campaigns, channels, and touchpoints that actually work.
Leadfeeder gives you clues. We give you the playbook.
Leadfeeder stops short. Factors gets you across the finish line — with sales alerts, ad activation and full funnel tracking.
Plug Into the Tools You Already Use
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What happens when you go beyond Leadfeeder: Stories from GTM teams
The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.
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Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.
Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.
GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24*5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Frequently Asked Questions
Leadfeeder helps you identify companies that visit your site. Factors goes further — helping you qualify those accounts, score engagement, sync data to sales, and track what turns into revenue.
Yes. With Factors, you can set up smart alerts and workflows to notify sales when target accounts show strong buying signals — no manual tracking needed.
You can segment accounts by engagement, run targeted LinkedIn ads, sync to your CRM, and monitor pipeline impact — all in one platform. It’s everything beyond lead identification.
Very. Our onboarding team helps you migrate, connect your CRM and ad tools, and build workflows — so you start seeing value fast.
Because Leadfeeder stops at traffic. With Factors, you get multi-touch attribution, account-level scoring, sales workflows, and campaign analytics — built to prove ROI.
Yes. Factors is a full-funnel platform that connects anonymous visits to pipeline, powers account-based marketing, and helps you win more deals.