Leadfeeder vs Factors

Identify 2X more accounts than Leadfeeder — And turn them into pipeline

With Factors, uncover more than 75% of accounts visiting your website, map the buyer journey, activate sales & marketing campaigns, and measure what works.

With Factors.ai, we've transitioned from guessing games to precision targeting.

Get a personalized walkthrough tailored to your GTM goals
4.5 rating
G2 Attribution Partner
LinkedIn Marketing Partner
Trusted by 500+ global GTM teams

Looking for Leadfeeder Competitors? Here’s Why Factors.ai Wins

Features
Leadfeeder
Website Visitor Identification
Identifies upto 75% anonymous
traffic with waterfall enrichment
Basic account intel
Intent Signals
1st party: Website visits, CRM,
product usage
2nd party: LinkedIn ads, Google Ads,
Bing Ads, Meta Ads, G2 Buyer Intent
3rd party: Upload via CSV
Only 1st party: Website
and CRM
Account Journey Timelines
Identifies upto 75% anonymous traffic with waterfall enrichment
Basic account intel
Account Segmentation
Identifies upto 75% anonymous traffic with waterfall enrichment
Basic account intel
Person-level identification
Pinpoint up to 30% of users likely visiting the website with job title and user geo triangulation
Not available
Custom Account Scoring
Predictive scoring
Predictive scoring
LinkedIn Ads Integration
Slack + MS Teams
Only Slack
ICP accounts alerts
AI-powered sales alerts via Slack + MS Teams
Only Slack
Workflows & automations
Agentic workflows for account
research, CRM sync, contact
enrichment, outreach, and more (plus setup support)
Basic Zapier only
Website analytics & Full-funnel analytics
Offers full funnel analytics and in depth ABM reporting
Offers full funnel analytics and in depth ABM reporting
LinkedIn Ads Automation
Audience sync, Attribution, CAPI, Impression control
Audience sync, Attribution, CAPI, Impression control
Onboarding & Support
Dedicated customer support via Slack, email, calls.
White glove onboarding
Live chat and email support
Onboarding & Support
Dedicated customer support via Slack, email, calls.
White glove onboarding
Live chat and email support

Why GTM teams are switching from Leadfeeder to Factors

1

Unmask Anonymous Traffic

Identify up to 75% of anonymous website visitors using waterfall enrichment from multiple data providers.

2

Identify & Prioritize High-Intent Accounts

Score and segment accounts based on real-time behavior, firmographics, and funnel stage.

3

Act on Intent from Every Channel

Capture intent from LinkedIn, Google, Meta, Bing, G2, and third-party providers like Gartner or TrustRadius.

4

Sync Insights with Your CRM & Tools

Automatically push account intelligence to HubSpot, Salesforce, LinkedIn, and more.

5

Run Personalized Campaigns That Convert

Trigger tailored ads, emails, or outreach a based on engagement levels

6

Measure What Moves the Needle

Attribute pipeline and revenue to the campaigns, channels, and touchpoints that actually work.

Leadfeeder tells you who visited. We tell you that AND help you turn them into pipeline.

Leadfeeder stops at account identification. Factors gets you across the finish line — with sales alerts, ad activation and full funnel tracking.

Plug Into the Tools You Already Use

What happens when you go beyond Leadfeeder: Stories from real teams

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growt

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growt

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growt

What happens when you go beyond Leadfeeder: Stories from real teams

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growth

Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.

Aashima Lamba
Senior Manager
Demand Generation

Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

Shane Poyar
Growth Marketing and Operations Manager

GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.

30 mins Onboarding

No-code integrations and lightning-quick onboarding. Get started in minutes.

24*5 Customer Support

White glove support from setup to success to help you achieve your outcomes

Tried & Tested Playbooks

We are invested in your success. Tap into Factors’ research to improve your GTM.

Secure & Scalable
Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.
LinkedIn Marketing Partner
GDPR & SOC2 Type II
See Factors in action
Schedule a personalized demo or sign up to get started for free
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Frequently Asked Questions

How is Factors different from Leadfeeder?

Leadfeeder helps you identify companies that visit your site.
Factors goes further — starting with best-in-class account identification coverage powered by waterfall enrichment. From there, we help you qualify those accounts, score engagement, sync data to sales, and track what actually turns into revenue.

Can I use Factors to alert sales when high-intent buyers are active?

Yes. With Factors, you can set up smart alerts and workflows to notify sales when target accounts show strong buying signals — no manual tracking needed.

How easy is it to switch from Leadfeeder to Factors?

Very. Our onboarding team helps you migrate, connect your CRM and ad tools, and build workflows — so you start seeing value fast.

Why do marketing teams choose Factors over Leadfeeder?

Because Leadfeeder stops at traffic. With Factors, you get buyer journey mapping, predictive scoring & segmentation, Campaign automation, full-funnel analytics, sales alerts and workflows — built to prove ROI.

Is Factors more than a visitor identification tool?

Yes. Factors is a full-funnel platform that connects anonymous visits to pipeline, powers account-based marketing through powerful segmentation, ads activation, sales automation and attribution.

What are the best Leadfeeder alternatives?

If you’re looking for more than just “who visited your website,” Factors.ai is the best Leadfeeder alternative. You get:
- Up to 75% account identification coverage
- Real-time alerts for sales reps
- Campaign attribution to prove ROI
- Ad platform integrations (LinkedIn, Google CAPI)
- GDPR-compliant data collection

Leadfeeder vs Factors.ai – which should I choose?

Choose Leadfeeder if you just need basic company visitor data. Choose Factors.ai if you want to connect website visits to actual revenue. With Factors.ai, you can identify accounts, score their intent, orchestrate targeted outreach, and measure which campaigns drive pipeline, all without juggling multiple tools.

Who are Leadfeeder's competitors?

Top Leadfeeder competitors include Factors.ai, Clearbit, Lead Forensics, and Happierleads. Among these, Factors.ai stands out for combining account identification, intent tracking, and revenue attribution in a single platform.

Get a personalized walkthrough tailored to your GTM goals