Factors vs VisitorQueue

VisitorQueue Just Tracks Visits. Factors Drives Revenue.

Factors.ai identifies more than 75% of the accounts visiting your website. But it doesn’t stop there. It helps you map the buyer journey, run targeted GTM campaigns, and measure what works. We help you build a quality pipeline with speed and precision.

With Factors.ai, we've transitioned from guessing games to precision targeting.

Get a personalized walkthrough tailored to your GTM goals
4.5 rating
G2 Attribution Partner
LinkedIn Marketing Partner
Trusted by 500+ global GTM teams

See Why B2B Teams Are Switching From VisitorQueue to Factors.ai

Features
VisitorQueue
Account Identification Coverage
Best-in-class: Up to 75% with waterfall enrichment (6sense, Clearbit, Demandbase, Snitcher)
Unknown
Person-level identification
Pinpoint up to 30% of users likely visiting the website with job title and user geo triangulation
Unknown
Ad Platform Integrations
Available for LinkedIn, Google, Bing, and Meta Ads 
Competitor Text
Intent Signal Sources
1st party: Website, CRM, product usage
2nd party: LinkedIn, Google, Bing, Meta Ads, G2
3rd party: CSV upload
Website
LinkedIn & G2 Engagement Tracking
Available
Competitor Text
Sales Use Cases
Contact enrichment, AI-powered sales alerts, and agentic workflows via Slack, Teams, and Email
Basic enrichment, Slack alerts
Marketing Use Cases
Bring GTM data together, run tailored ad campaigns, & measure what works with advanced analytics
Competitor Text
Account Scoring
Predictive scoring, rule-based custom scoring
Competitor Text
APIs & Webhooks
Available
Competitor Text
CSV Import & Export
Available
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Geo-Based Account Exclusion
Available
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Security & Compliance
ISO 27001, SOC II Type 2, and GDPR compliant
GDPR and CCPA compliant
Support
White glove onboarding support, dedicated Slack channel, and CSM, along with weekly meetings
Standard support

Factors fills the GTM gaps that VisitorQueue leaves out

1

Unmask Anonymous Traffic

Identify up to 75% of anonymous website visitors using waterfall enrichment from multiple data providers.

2

Identify & Prioritize High-Intent Accounts

Score and segment accounts based on real-time behavior, firmographics, and funnel stage.

3

Act on Intent from Every Channel

Capture intent from LinkedIn, Google, Meta, Bing, G2, and third-party providers like Gartner or TrustRadius.

4

Sync Insights with Your CRM & Tools

Automatically push account intelligence to HubSpot, Salesforce, LinkedIn, and more.

5

Run Personalized Campaigns That Convert

Trigger tailored ads, emails, or outreach a based on engagement levels

6

Measure What Moves the Needle

Attribute pipeline and revenue to the campaigns, channels, and touchpoints that actually work.

Still Thinking? Here’s what your pipeline’s missing.

Factors shows you who’s on your site, what they care about, and when to follow up. You’ll spend less time guessing and more time moving real deals forward.

Plug Into the Tools You Already Use

Real Results From Teams That Made the Switch

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growt

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growt

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growt

Real Results From Teams That Made the Switch

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growth

Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.

Aashima Lamba
Senior Manager
Demand Generation

Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

Shane Poyar
Growth Marketing and Operations Manager

GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.

30 mins Onboarding

No-code integrations and lightning-quick onboarding. Get started in minutes.

24*5 Customer Support

White glove support from setup to success to help you achieve your outcomes

Tried & Tested Playbooks

We are invested in your success. Tap into Factors’ research to improve your GTM.

Secure & Scalable
Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.
LinkedIn Marketing Partner
GDPR & SOC2 Type II
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Frequently Asked Questions

What makes Factors.ai a better alternative to VisitorQueue?

Factors.ai identifies more than 75% of accounts visiting your website with waterfall enrichment across providers like 6sense, Demandbase, Snitcher, and Clearbit. No need for multiple contracts to get the best. Combining this with user geo and job titles, Factors can triangulate up to ~30% of users who might have visited your website. 

What more can I do with Factors?

Factors helps both the sales and marketing teams with various use cases.

For Sales, it reveals who's on your website, provides AI-powered alerts (via Slack, Teams, Email) on warm leads with specific interests, and automates workflows to streamline follow-ups. This helps your team focus on high-intent prospects and close deals faster.

Factors unifies all your Go-To-Market data for marketing, enabling highly tailored ad campaigns. It also offers advanced analytics to accurately measure what truly works, helping you optimize spend, prove ROI, and drive more qualified leads.

Does Factors.ai support real-time alerts for high-intent accounts?

Yes. You can set up custom alerts via Slack, Microsoft Teams, and email when high-intent accounts visit key pages. This helps sales and marketing act instantly, which VisitorQueue does not currently support.

Can I track LinkedIn and G2 engagement with Factors?

Yes. Factors tracks LinkedIn ad engagement and G2 buyer intent signals so you can see which accounts are showing interest across key buying channels. VisitorQueue doesn’t support either.

What kind of onboarding and support is available with Factors.ai?

You'll receive white-glove onboarding support to ensure a seamless setup. This includes a dedicated Customer Success Manager (CSM) who will be your primary point of contact. You'll also have access to a dedicated Slack channel for quick communication with our team. We also schedule weekly meetings to address any needs and review progress proactively.

Get a personalized walkthrough tailored to your GTM goals