Factors vs Warmly

Looking for a Better Warmly Alternative? This One Drives Pipeline.

Warmly.ai tells you who’s on your site. Factors.ai goes further. It identifies more visitors, tracks intent, retargets high-intent accounts, and syncs with your CRM. Close faster with a complete GTM workflow.

We achieved 23% higher conversions with Factors

Get a personalized walkthrough tailored to your GTM goals

4.5 rating

G2 Attribution Partner

LinkedIn Marketing Partner

Trusted by 500+ global GTM teams

See Why GTM Teams Are Switching from Warmly to Factors

Features

Warmly.ai

Website Visitor Identification

Up to 75% account match via waterfall model (6sense, Clearbit, Demandbase, Snitcher).
Up to 30% user-level match with geo + job title

60% account match.
15% person-level match; enrichment via Clearbit, Demandbase, Bombora, Immagnify

Intent Signal Sources

1st party: Website, CRM, product usage
2nd party: LinkedIn, Google, Bing, Meta Ads, G2
3rd party: CSV upload

1st party: Web, product usage, chat, CRM
2nd party: Social, hiring data
3rd party: Keyword and competitor research

Account & Engagement Scoring

Custom scoring, Interest Groups, Predictive Scoring (Coming Soon)

AI lead scoring

ABM Reporting

Offers end-to-end ABM reporting for every GTM touchpoint.

Limited to basic engagement tracking

Lift Analytics

Compare incrementality across channels and segments

Basic analytics

G2 Buyer Intent Integration

Yes. 10+ intent signals (category views, grid views, pricing comparisons, etc.)

Competitor Text

LinkedIn Ads Activation

Yes. Auto-sync audiences, buyer-stage targeting, impression pacing, ad view attribution, conversion feedback (official LinkedIn partner)

Limited to signal-based targeting

Google Ads Activation

Sync and target your high-intent audiences on Google Ads (Coming Soon..)

Competitor Text

AI Agents

Build custom AI agents with Clay (Account Research, Buying Group IDs, Automated Outreach)

Native AI SDR for ICP ID, lead routing, sales engagement

Contact Enrichment

Via Apollo, ZoomInfo, and other providers

Coldly database (200M+ records)

Slack/Teams Alerts

Fully customizable alerts via Slack and Teams

Basic alerts, limited customization

Onboarding & Support

Dedicated Slack channel, white-glove onboarding, CSM, weekly calls

Standard support with CSM

The Warmly Alternative That Actually Closes Deals

Unmask Anonymous Traffic

Identify up to 75% of anonymous website visitors using waterfall enrichment from multiple data providers.

Identify & Prioritize High-Intent Accounts

Score and segment accounts based on real-time behavior, firmographics, and funnel stage.

Act on Intent from Every Channel

Capture intent from LinkedIn, Google, Meta, Bing, G2, and third-party providers like Gartner or TrustRadius.

Sync Insights with Your CRM & Tools

Automatically push account intelligence to HubSpot, Salesforce, LinkedIn, and more.

Run Personalized Campaigns That Convert

Trigger tailored ads, emails, or outreach a based on engagement levels

Measure What Moves the Needle

Attribute pipeline and revenue to the campaigns, channels, and touchpoints that actually work.

Using Warmly? You’re seeing half the story.

Factors.ai shows you who’s visiting, what they want, and when to reach out. From identification to attribution, it’s all in one place.

Plug Into the Tools You Already Use

How Demand Gen Leaders Use Factors to Drive Pipeline

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.

Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.

30 mins Onboarding

No-code integrations and lightning-quick onboarding. Get started in minutes.

24*5 Customer Support

White glove support from setup to success to help you achieve your outcomes

Tried & Tested Playbooks

We are invested in your success. Tap into Factors’ research to improve your GTM.

Secure & Scalable

Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.

LinkedIn Marketing Partner

GDPR & SOC2 Type II

See Factors in action

Schedule a personalized demo or sign up to get started for free

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Frequently Asked Questions

What makes Factors.ai a better alternative to Warmly AI?

Factors.ai identifies more website visitors using a waterfall model with four data sources. It offers deeper analytics, full ad platform integrations, CRM sync, and real GTM automation, all at a lower starting price than Warmly.

How does Factors.ai identify more accounts compared to Warmly?

Factors uses a waterfall model that combines four data sources: 6sense, Clearbit, Demandbase, and Snitcher. This captures more website visitors than any single-source competitor, identifying more than 75% of anonymous website visitors at the account level. Once an account is identified, user geo-location and job title triangulation can likely pinpoint more than 30% of the individual visitors.

Can I run ads with visitor data in Factors.ai?

Yes. Unlike Warmly, Factors.ai integrates directly with LinkedIn and Google Ads. You can auto-sync high-intent segments and launch targeted ABM campaigns based on buyer stage and behavior.

How does Factors.ai handle G2 intent data?

Factors.ai is an official G2 partner and pulls 10+ intent signals like pricing views and implementation research. Warmly AI doesn’t currently support G2 integration.

Will I have a dedicated person or team to guide me through the setup process?

You'll receive white-glove onboarding support to ensure a seamless setup. This includes a dedicated Customer Success Manager (CSM) who will be your primary point of contact. You'll also have access to a dedicated Slack channel for quick communication with our team. We also schedule weekly meetings to address any needs and review progress proactively.