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Monitor & optimize marketing efforts


Increase in ROI

Optimize campaign spends and focus on winning strategies


Saved per Week

Save several hours a week with automated, AI-fuelled reporting and insights



No-code integrations and blazing fast support. Dive in very, very quickly

What makes Factors.ai the best Supermetrics Alternative?

This feature comparison matrix will say it all.




Data Consolidation across Ads, Website, CRM, and more
Robust Data Filtering, Breakdown, and GroupBy
AI-Powered Automated Insights and Root Cause Analysis
Out-of-Box Multi-touch Attribution and Cost Analysis Reports
Campaign, Event, and Funnel Analytics at a User Level
Dedicated Customer Success Manager
Reliable, Intuitive Self-Serve UI + No-Code Integration
G2 Crowd

What makes Factors.ai the #1 Supermetrics alternative?

This feature comparison matrix says it all.




Data Consolidation across Ads, Website, CRM, and more
Robust Data Filtering, Breakdown, and GroupBy
AI-Powered Automated Insights and Root Cause Analysis
Out-of-Box Multi-touch Attribution and Cost Analysis Reports
Campaign, Event, and Funnel Analytics at a User Level
Dedicated Customer Success Manager
Reliable, Intuitive Self-Serve UI + No-Code Integration

Don't just take our word for it!

Edoardo D


Delos Labs

“What a product and what a team!”

The software is super intuitive and easy to use. Once setup (thanks to the big help of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4.3% resulting in an increase in revenue close to 15%.

Anirhudh S

Experiments & Conversions


"Data is obtained and stitched across multiple platforms for a holistic view of the funnel. Support has also been instant!"

Ramya S

Growth Marketer


“Customer Journey Analytics UX is nearly flawless for data-stitching, attribution, funnels, and more"

Tom S

SVP Sales & Marketing


"I love the concept of Insights. Extremely valuable as we sort through mountains of data to come to a decision."

Ankit Purohit

Senior Product Manager


"Stitching all data from multiple platforms made easy"

Shubham G

Head of Inbound Marketing


"One stop shop for all marketing analytics and attribution."

Aquibur Rahman

Aquibur Rahman



“Investigate and ultimately improve”

“Factors.AI’s unique solution of stitching data from various marketing tools, ad platforms, CDPs, and CRMs to create a single data stream has enabled us to investigate and ultimately improve how visitors are interacting with our website and what channels are driving engagement and conversions”

Why do marketers choose Factors.AI over Supermetrics?

Robust Marketing Analytics + Attribution

Factors.AI goes above and beyond consolidating data with Website, Funnel, and Event analytics. We provide multi-touch attribution, AI-powered automated insights, anomaly detection, etc.

30 Day Free Trial + 30 Minute Integration

Factors.AI offers a 30 day free trial with a dedicated Product Implementation and Onboarding Specialist at no cost. Also, our no-code integration ensures we take no more than half an hour to set-up your project.

Reliable Reporting and Visualization

Factors.AI does not restrict users to specific metrics, filters, reports, or graphs. Out platform encourages holistic reporting and complete control over your marketing data.

Best In-House Support + CS Manager

You will always  be assigned a dedicated customer success manager. This will ensure consistency smooth operations and productive user experiences.

Frequently Asked Questions?
to help you make the switch to Factors

How does pricing work?

Our pricing model is straightforward. It is directly
related to the number of monthly tracked users
(MTU) or visitors across your website and CRM.
We also offer a free plan with up to 3 integrations
for company’s with less than 5,000 monthly visitors.
Click here for a detailed overview of our pricing plans.

Is Factors privacy compliant?

Factors is, and always will be privacy first.
We’re 100% compliant with GDRP, CCPA, and PECR.
Additionally, we’re SOC2 compliant — ensuring
industry-standard protection across data security,
availability, processing integrity, confidentiality,
and privacy. Also, we only use first-party cookies.
Meaning that third-party vendors have zero access.
Only you will own and control your data.

Is Factors reliable and accurate?

Connectors like Supermetrics are often unreliable.
Factors.ai goes above and beyond to ensure marketers
receive verifiable, accurate reports. In fact, we provide
a free audit across website event instrumentation,
google & paid social ads accounts to ensure hygiene.

What about customer support?

Factors.ai is intuitive and self-serve by design.
That being said, our paid plans always come with
a dedicated customer success manager. This is to
ensure that all your requirements are thoroughly
satisfied. Rest assured, you will have a productive,
hassle-free customer experience with Factors.

Market Analytics

Turbocharge Your Marketing Engine

Measure & validate your every marketing initiative, spot-on.


Eliminate data silos with integrated customer analytics.

Get a holistic view of the entire Marketing Funnel, minus all dependencies.

  • Unify data across Ad Platforms, Website and CRM
  • Transform CRM snapshots into an event stream
  • Intelligently stitch the data with marketing context
  • Quantify every marketing effort


Empower and align your Team with Delightful Analytics Experiences.

Say ‘hello’ to clutter-free insightful dashboards.

  • Truly Self Serve, No Code or SQL experience required
  • Pre-built Checklists for repetitive analytics use cases (upcoming)
  • Masterclass of Analytics Templates used by the best in B2B Marketing
  • Accelerate the speed to insight for everyone


Squash bias & blindspots with AI-powered actionable insights.

Drill infinitely into your data & augment the rockstars in your team

  • Identify spends & root causes for KPI drop
  • Identify high-performing initiatives/tactics
  • Find pockets of higher and lower performance
  • Define custom properties and events basis your business logic

Need we say more?

Make your move. Switch to Factors.ai. The best attribution & analytics for high growth marketers

Get a demo

Unified Platform

Access your web analytics, CRM, ads and organic metrics in a single place

Funnels Analysis

Set up funnels analysis with combined website and CRM data

Multi Touch Attribution

Understand which sources and campaigns are performing well and which ones are not.


Easily diagnose how your key marketing metrics have changed and identify the root cause

AI Engine

Identify pockets of higher/lower conversion rates and funnel velocity. Design marketing experiences which meet your customer needs

Pre-Built Templates

Get hold of the usual B2B SaaS marketing reporting templates and set them up by Day-2

Integrations Supported

What questions are Factors customers answering?

Which campaigns are driving leads of a certain type?

Did our latest campaign update improve our key metrics?

Will a new campaign meet targets based on past data & current performance?

Where are the users experiencing maximum friction and dropping off?

How does first vs last touch attribution metrics vary for paid campaigns?

What are the top paths that users take on the website?

What are the leading indicators of becoming a high value lead?

What experiences drive new users to become high value leads?

What are the big picture patterns in our customer journey?

What's the correlation between web engagement metrics & web conversion rate?

What does my end to end customer journey look like?

How many pages does an user view before filling out a form?

Which blogs are most visited by an user during their sales process?

Shreyansh G

Associate Program Manager

"Improvement in ROI on marketing tech stack and a more efficient & affordable solution."

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