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B2B Account Analytics & Revenue Attribution

Increase ROI with advanced analytics & multi-touch attribution
Track & visualize the buyer journey at an account & user level
Don't break your bank! Plans start at $399/month
Real-time Slack & MS Teams alerts
See how Factors can help
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Don't take our word for it
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3 reasons to choose Factors over Dreamdata

Identify anonymous website visitors

Factors taps into industry-leading IP-technology to identify up to 64% of anonymous website visitors and their firmographics — without the need for forms. Know which accounts are visiting your site and target high-intent leads in real-time.

AI-fuelled journey analytics

Track every touchpoint across the customer journey at an aggregate, account, and user level with funnels and paths analysis. Identify inflections in conversions across campaigns, website, and CRM with AI-fuelled Explain and Weekly Insights.

The most bang for your buck

Rest assured, we provide the most cost-effective pricing plans without compromise on features or customer experience. All our plans include dedicated implementation support and customer success management for no extra charge.

Compare Factors and Dreamdata
Don't just take our word for it

"Factors' advanced analytics combined with visitor identification allows us to build a complete understanding of the account journey including the dark funnel. We are now able to plan our marketing campaigns and content efforts with clear visibility into what is driving conversions and pipeline."

Aquibur Rahman

CEO, Mailmodo

Our marketing ROI improved by 55% in a few weeks as we cut down on underperforming channels, campaigns, and ads and diverted resources towards high volume-low cost avenues. Factors took out any guesswork with its multi-touch attribution and allowed us to light up marketing programs that influenced revenue.

Palash Soni

Co-founder, Goldcast

Factors.ai stood out from other tools we considered for customer journey analytics, page metrics & data accuracy. Our CRO went up by 34% in the first year. Factors is self-sufficient & covers everything related to conversions and  funnels. It's user friendly, time saving & highly accurate.


Performance Marketer, Klenty

What a product and what a team! The software is super intuitive and easy to use. Once setup tracking became a piece of cake. Thanks to Factors I can clearly see where my leads come from. With Factors, we have increased our conversion rate by 4.3% resulting in an increase in revenue close to 15%

Edoardo D

CEO, Delos Labs

The best part about factors is the support from the team right from onboarding to weekly check-in. As a hyper-growth company, attribution is important to us to be able to measure ROI across omnichnnels and giving a deeper look at data. They helps us take decisions across marketing spends and optimize campaigns at scale.

Head of Growth

Drive more pipeline, with less spend

Unify data, analyze performance & drive conversions — effortlessly


Marketing & Revenue Metrics

Eliminate  siloed data, tedious spreadsheets, and unintuitive reporting. Track all the metrics that matter to you across campaigns, website, CRM & more — under one roof


Know Who’s Visiting Your Site

Identify website visitors without forms using industry-leading IP-technology. Qualify and target high-intent leads based on firmographics and visitor behavior.


Account Analytics & Attribution

Monitor the influence of every touchpoints across the customer journey with powerful account analytics, multi-touch attribution, timelines, and more.


Drive marketing ROI & pipeline

Get the most out of your marketing efforts with AI-fueled automated insights. Reduce revenue leakage and drive more pipeline with less spend.

Frequently Asked Questions?
to help you make the switch to Factors

What does Factors do?

How much time do you have? Just kidding. Factors is a powerful AI-fuelled account analytics platform that helps B2B teams with intuitive revenue attribution, ABM analytics, path analysis, funnels, KPI dashboards, visitor identification, automated insights, and much much more. In short — we provide the insights you need to drive more pipeline, with less spend.

How does pricing work?

Our pricing models are straightforward. It is directly related to the number of monthly tracked users (MTU) or visitors across your website and CRM. Visit our pricing page for a dedicated overview of our plans: factors.ai/pricing

How long does implementation take?

Under 30-minutes. Factors is simple by design. We deliver code-free integrations with all your ad campaigns, CRM data, website, chatbot, etc. If needed, we provide end-to-end onboarding support for no extra charge.

Is Factors privacy compliant?

Absolutely! Factors is GDPR, CCPA, and PECR compliant. We're also one of the tools in the industry to be SOC2 Type II certified as well. Furthermore, we only use first-party cookies — so you can be sure that your data is yours alone. Privacy-first, always.

How does website visitor identification work?

We've partnered with industry-leading ABM platform 6sense to deliver world-class IP-based visitor identification technology within Factors. This means users can identify up to 64% of anonymous companies visiting the website without requiring form submissions. Learn more over a quick chat with us.

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