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B2B Account Analytics & Revenue Attribution

Measure the influence of every touchpoint along the customer journey. Eliminate wasted spends, scale the right campaigns, and prove marketing ROI — effortlessly
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GDPR & SOC2 Type II compliant
14-day free trial
See how Factors can help
By clicking on Get a demo, you acknowledge having
read our Privacy Notice.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
14-day free trial
3 reasons why teams prefer Factors

Robust attribution

Credit campaigns and content based on their relative influence on conversions. Experiment with a wider range of attribution models, granular account analytics & custom KPIs to drive superior insights


Say goodbye to tedious onboarding, implementation fees, and learning curves. Get started with intuitive, no-code attribution supported by dedicated customer success — all in a matter of minutes, not weeks.

Do more for less

Go beyond attribution to drive go-to-market performance. Tap-into industry-leading account identification, account scoring, path & funnel analysis, real-time alerts, and much, much more.

Don't take our word for it
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Compare Factors and Dreamdata
Don't just take our word for it

"Factors' advanced analytics combined with visitor identification allows us to build a complete understanding of the account journey including the dark funnel. We are now able to plan our marketing campaigns and content efforts with clear visibility into what is driving conversions and pipeline."

Aquibur Rahman

CEO, Mailmodo

Our marketing ROI improved by 55% in a few weeks as we cut down on underperforming channels, campaigns, and ads and diverted resources towards high volume-low cost avenues. Factors took out any guesswork with its multi-touch attribution and allowed us to light up marketing programs that influenced revenue.

Palash Soni

Co-founder, Goldcast

Factors.ai stood out from other tools we considered for customer journey analytics, page metrics & data accuracy. Our CRO went up by 34% in the first year. Factors is self-sufficient & covers everything related to conversions and  funnels. It's user friendly, time saving & highly accurate.


Performance Marketer, Klenty

What a product and what a team! The software is super intuitive and easy to use. Once setup tracking became a piece of cake. Thanks to Factors I can clearly see where my leads come from. With Factors, we have increased our conversion rate by 4.3% resulting in an increase in revenue close to 15%

Edoardo D

CEO, Delos Labs

The best part about factors is the support from the team right from onboarding to weekly check-in. As a hyper-growth company, attribution is important to us to be able to measure ROI across omnichnnels and giving a deeper look at data. They helps us take decisions across marketing spends and optimize campaigns at scale.

Head of Growth
Ready to make the most of your go-to-market efforts?
Book a demo & see Factors in action now.

Drive more pipeline, with less spend

Unify data, analyze performance & drive conversions — effortlessly


Marketing & Revenue Metrics

Eliminate  siloed data, tedious spreadsheets, and unintuitive reporting. Track all the metrics that matter to you across campaigns, website, CRM & more — under one roof


Know Who’s Visiting Your Site

Identify website visitors without forms using industry-leading IP-technology. Qualify and target high-intent leads based on firmographics and visitor behavior.


Account Analytics & Attribution

Monitor the influence of every touchpoints across the customer journey with powerful account analytics, multi-touch attribution, timelines, and more.


Drive marketing ROI & pipeline

Get the most out of your marketing efforts with AI-fueled automated insights. Reduce revenue leakage and drive more pipeline with less spend.

Make your mark on revenue

Prove & improve bottom-line impact across paid, content, & offline efforts

Make every dollar count with marketing attribution

Go beyond impressions & CTRs to measure campaign performance. Track RoAS & scale the right efforts with marketing attribution

Know what resonates best with content attribution

Quantify the bottom-line impact of ungated assets like blogs, podcasts & videos. Iterate your content strategy based on topics & channels that click with your audience.

Quantify the influence of
offline events & touchpoints

Incorporate offline touchpoints — including events, webinars, outreach emails & calls into comprehensive multi-touch attribution models

Unlock account intelligence, journeys & unified reporting

Take a step beyond attribution with Factors. Discover anonymous accounts on the website, track account-level journeys & monitor your marketing KPIs under one roof.

Frequently Asked Questions?
to help you make the switch to Factors

What does Factors do?

How much time do you have? Just kidding. Factors is a powerful AI-fuelled account analytics platform that helps B2B teams with intuitive revenue attribution, ABM analytics, path analysis, funnels, KPI dashboards, account identification, automated insights, and much much more. In short — we provide the insights you need to drive more pipeline, with less spend.

How does pricing work?

Our pricing models are straightforward. Visit our pricing page for a dedicated overview of our plans: factors.ai/pricing

How long does implementation take?

Under 30-minutes. Factors is simple by design. We deliver code-free integrations with all your ad campaigns, CRM data, website, chatbot, etc. If needed, we provide end-to-end onboarding support for no extra charge.

Is Factors privacy compliant?

Absolutely! Factors is GDPR, CCPA, and PECR compliant. We're also one of the tools in the industry to be SOC2 Type II certified as well. Furthermore, we only use first-party cookies — so you can be sure that your data is yours alone. Privacy-first, always.

How does account identification work?

We've partnered with industry-leading ABM platform 6sense to deliver world-class IP-based account identification technology within Factors. This means users can identify up to 64% of anonymous companies visiting the website. Learn more over a quick chat with us.

Ready to make the most of marketing?
‍See how Factors can help over a personalized demo

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