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factors

Holiday Season Special

B2B Marketing Attribution, Sales Intelligence & More

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Quantify the impact of marketing efforts with robust analytics & attribution
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Capture buying intent signals across website, LinkedIn, and G2 engagement
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Identify winning touchpoints and scale the right initiatives, confidently
SOC2 Type II & GDPR Certified
Rated 4.6 out of 5 stars (G2)

Trusted by 500+ high-growth B2B teams

Why B2B marketers love Factors

Robust attribution & analytics

Quantify the bottom-line impact of your marketing touchpoints across campaigns, content, and offline events with robust multi-touch and view-through attribution modeling.

Holistic Buyer Intent Signals

Analyze cross-channel customer engagement across your website, LinkedIn ads, G2 pages, sales outreach, and more. Score and prioritize sales-ready accounts based on holistic buyer intent signals.

Automated Sales Activation

Stay on top of high-intent accounts with workflow automations across LinkedIn Ads, Slack/MS Teams alerts, sales outreach, CRM updates & more. Close deals with lightning-quick speed-to-lead.

Compare Factors and HockeyStack

Wall of love

Case study
Sound bite
Quotes

With Factors.ai, Zomentum has unlocked precise and transparent analytics that drive our decisions. Embracing privacy-first analytics and benefiting from comprehensive reporting and multi-touch attribution, our choices are no longer just informed but decisively empowered. It's a transformative journey from mere analytics to intelligent business progression.

Nishant Singh
Marketing Operations at Zomentum
Case study
Sound bite
Quotes

With Factors.ai, Zomentum has unlocked precise and transparent analytics that drive our decisions. Embracing privacy-first analytics and benefiting from comprehensive reporting and multi-touch attribution, our choices are no longer just informed but decisively empowered. It's a transformative journey from mere analytics to intelligent business progression.

Nishant Singh
Marketing Operations at Zomentum
Case study
Sound bite
Quotes

With Factors.ai, Zomentum has unlocked precise and transparent analytics that drive our decisions. Embracing privacy-first analytics and benefiting from comprehensive reporting and multi-touch attribution, our choices are no longer just informed but decisively empowered. It's a transformative journey from mere analytics to intelligent business progression.

Nishant Singh
Marketing Operations at Zomentum

SOC2 Type II

GDPR compliant

Make the most of your GTM efforts

Identify, qualify, and activate high-intent accounts with Factors

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Don't just take our word for it

"Factors' advanced analytics combined with visitor identification allows us to build a complete understanding of the account journey including the dark funnel. We are now able to plan our marketing campaigns and content efforts with clear visibility into what is driving conversions and pipeline."

Aquibur Rahman

CEO, Mailmodo

Our marketing ROI improved by 55% in a few weeks as we cut down on underperforming channels, campaigns, and ads and diverted resources towards high volume-low cost avenues. Factors took out any guesswork with its multi-touch attribution and allowed us to light up marketing programs that influenced revenue.

Palash Soni

Co-founder, Goldcast

Factors.ai stood out from other tools we considered for customer journey analytics, page metrics & data accuracy. Our CRO went up by 34% in the first year. Factors is self-sufficient & covers everything related to conversions and  funnels. It's user friendly, time saving & highly accurate.

Gowthami

Performance Marketer, Klenty

What a product and what a team! The software is super intuitive and easy to use. Once setup tracking became a piece of cake. Thanks to Factors I can clearly see where my leads come from. With Factors, we have increased our conversion rate by 4.3% resulting in an increase in revenue close to 15%

Edoardo D

CEO, Delos Labs

The best part about factors is the support from the team right from onboarding to weekly check-in. As a hyper-growth company, attribution is important to us to be able to measure ROI across omnichnnels and giving a deeper look at data. They helps us take decisions across marketing spends and optimize campaigns at scale.

Head of Growth
Ready to make the most of your go-to-market efforts?
Book a demo & see Factors in action now.

Drive more pipeline, with less spend

Unify data, analyze performance & drive conversions — effortlessly

Unify

Marketing & Revenue Metrics

Eliminate  siloed data, tedious spreadsheets, and unintuitive reporting. Track all the metrics that matter to you across campaigns, website, CRM & more — under one roof

Identify

Know Who’s Visiting Your Site

Identify website visitors without forms using industry-leading IP-technology. Qualify and target high-intent leads based on firmographics and visitor behavior.

Analyze

Account Analytics & Attribution

Monitor the influence of every touchpoints across the customer journey with powerful account analytics, multi-touch attribution, timelines, and more.

Optimize

Drive marketing ROI & pipeline

Get the most out of your marketing efforts with AI-fueled automated insights. Reduce revenue leakage and drive more pipeline with less spend.

Make your mark on revenue

Prove & improve bottom-line impact across paid, content, and offline efforts

Unify the data you care about in minutes

Connect the dots between your favorite data sources across ad platforms, website, G2, CRM, and more with intuitive integrations

Make every dollar count with marketing attribution

Quantify the bottom-line impact of your marketing efforts with powerful, multi-touch and view-through attribution modelling

Capture cross-channel intent signals and timelines

Reveal hidden account engagement and buying signals across website interactions, G2 visits, LinkedIn ad views, and more

Identify, enrich & activate high-intent accounts

Discover, qualify, and retarget anonymous companies engaging with your brand across your website, LinkedIn ad views & G2 pages

Frequently Asked Questions
Make the switch to Factors today

What does Factors do?

How much time do you have? Just kidding. Factors is a powerful AI-fuelled account analytics platform that helps B2B teams with intuitive revenue attribution, ABM analytics, path analysis, funnels, KPI dashboards, account identification, automated insights, and much much more. In short — we provide the insights you need to drive more pipeline, with less spend.

How does pricing work?

Our pricing models are straightforward. It is directly related to the number of monthly tracked users (MTU) or visitors across your website and CRM. Visit our pricing page for a dedicated overview of our plans: factors.ai/pricing

How long does implementation take?

Under 30-minutes. Factors is simple by design. We deliver code-free integrations with all your ad campaigns, CRM data, website, chatbot, etc. If needed, we provide end-to-end onboarding support for no extra charge.

Is Factors privacy compliant?

Absolutely! Factors is GDPR, CCPA, and PECR compliant. We're also one of the tools in the industry to be SOC2 Type II certified as well. Furthermore, we only use first-party cookies — so you can be sure that your data is yours alone. Privacy-first, always.

How does website account identification work?

We've partnered with industry-leading ABM platforms 6sense and Clearbit to deliver world-class IP-based account identification technology within Factors. This means users can identify up to 64% of anonymous companies visiting the website. Learn more over a quick chat with us.

Ready to make the most of marketing?
See how Factors can help over a personalized demo

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