B2B Buyer Intent Software
Intent Signals aren't enough. Convert them into pipeline with Factors.
Factors helps you track how high-intent accounts engage across channels—so you know exactly when and how to act. Trigger timely sales outreach, personalize marketing, and turn buyer interest into qualified pipeline.
We achieved 23% higher conversions with Factors
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Everything you need to turn buyer signals into revenue
Unmask Anonymous Traffic
Identify up to 75% of anonymous website visitors using waterfall enrichment from multiple data providers.
Identify & Prioritize High-Intent Accounts
Score and segment accounts based on real-time behavior, firmographics, and funnel stage.
Act on Intent from Every Channel
Capture intent from LinkedIn, Google, Meta, Bing, G2, and third-party providers like Gartner or TrustRadius.
Sync Insights with Your CRM & Tools
Automatically push account intelligence to HubSpot, Salesforce, LinkedIn, and more.
Run Personalized Campaigns That Convert
Trigger tailored ads, emails, or outreach a based on engagement levels
Measure What Moves the Needle
Attribute pipeline and revenue to the campaigns, channels, and touchpoints that actually work.
Plug Into the Tools You Already Use
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How Growth Leaders Turn Intent Data into Revenue with Factors.ai
The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.
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Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.
Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.
GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24*5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Frequently Asked Questions
Factors.ai is a buyer intent tool that captures buyer intent signals by identifying anonymous accounts visiting your website through IP-lookup technology, enriching them with firmographic and engagement data. It also collects intent data from platforms like G2, LinkedIn Ads, Hubspot, Salesforce providing a comprehensive view of account-level engagement.
By analyzing buyer intent data, you can identify high-intent accounts and tailor your marketing efforts accordingly. This includes personalizing content, optimizing ad targeting, and prioritizing outreach to accounts showing strong purchase intent, ultimately enhancing conversion rates and ROI.
Factors is a revenue attribution and activation platform that helps B2B marketers turn intent signals into pipeline. We connect data across LinkedIn ads, website activity, CRM, and more—so you know what’s working, who’s engaging, and how to act on it.
Most tools stop at showing who’s interested. Factors goes further—revealing what’s driving that interest, how it connects to pipeline, and what you should do next. We also offer native integrations and attribution models built for B2B journeys.
Yes! Factors uses firmographic enrichment to identify anonymous visitors, so you can track which accounts are engaging and prioritize accordingly.
Most teams are up and running in under an hour. Our onboarding is quick, lightweight, and comes with hands-on support to help you hit the ground running.