Factors.ai is a buyer intent tool that captures buyer intent signals by identifying anonymous accounts visiting your website through IP-lookup technology, enriching them with firmographic and engagement data. It also collects intent data from platforms like G2, LinkedIn Ads, Hubspot, Salesforce providing a comprehensive view of account-level engagement.

By analyzing buyer intent data, you can identify high-intent accounts and tailor your marketing efforts accordingly. This includes personalizing content, optimizing ad targeting, and prioritizing outreach to accounts showing strong purchase intent, ultimately enhancing conversion rates and ROI.

Factors is a revenue attribution and activation platform that helps B2B marketers turn intent signals into pipeline. We connect data across LinkedIn ads, website activity, CRM, and more—so you know what’s working, who’s engaging, and how to act on it.

Most tools stop at showing who’s interested. Factors goes further—revealing what’s driving that interest, how it connects to pipeline, and what you should do next. We also offer native integrations and attribution models built for B2B journeys.

Yes! Factors uses firmographic enrichment to identify anonymous visitors, so you can track which accounts are engaging and prioritize accordingly.

Most teams are up and running in under an hour. Our onboarding is quick, lightweight, and comes with hands-on support to help you hit the ground running.