B2B Website Visitor Identification Software
Only 5% of your website traffic converts. What about the other 95%?
With Factors’ website visitor identification software, uncover the companies behind anonymous visits, track intent, and turn hidden traffic into pipeline. B2B website visitor tracking tool, built for GTM teams.
We achieved 23% higher conversions with Factors
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This is how GTM teams turn traffic into revenue
Identify Anonymous Website Visitors
Use reverse IP lookup to identify 75% of anonymous website visitors. Get firmographic data like company name, size, industry, and location.
Waterfall Data Model for Higher Match Rates
Factors combines four industry-leading data sources in a waterfall model, giving you better coverage and higher accuracy than single-source tools.
Real-Time Buyer Intent Tracking
Track how companies interact with your website — page views, time spent, content clicked, and understand what they’re interested in, as it happens.
CRM and Ad Platform Integrations
Push identified accounts to your CRM or sync them with LinkedIn for personalized retargeting.
Segment and Retarget High-Intent Visitors
Retarget only the accounts that matter. Segment visitors who check out pricing, product, or case study pages and send them straight to Google and LinkedIn Ads.
Measure What Moves the Needle
Attribute pipeline and revenue to the campaigns, channels, and touch points that actually work.
Plug Into the Tools You Already Use
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How Growth Leaders Turn Intent Data into Revenue with Factors.ai
The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.
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Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.
Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.
GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24*5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Frequently Asked Questions
Website visitor identification software helps you uncover which companies are visiting your site, even if they don’t fill out a form. Tools like Factors use reverse IP lookup and firmographic enrichment to reveal who’s behind anonymous traffic.
Factors uses reverse DNS lookup to match IP addresses with company data. It then enriches visitors with details like company name, size, industry, and location while remaining privacy-compliant.
Traditional analytics tools show traffic trends. Website visitor tracking tools like Factors tell you which companies are visiting, what they’re doing, and how close they are to buying, turning visits into real sales opportunities.
Factors uses a waterfall model that combines 4 data sources, capturing more website visitors than any single-source competitor.
Yes. Factors connects directly to CRMs like Salesforce, HubSpot, and Zoho. Identified accounts are pushed automatically so your sales team can follow up with warm leads in real time.