#1 ABM Software
One Platform for ABM & Attribution
Run high-impact campaigns, sync intent-based audiences to LinkedIn & Google, and track exactly which accounts turn into pipeline. Know what moved the deal. And what didn’t.
We achieved 23% higher conversions with Factors
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Run, Measure, and Optimize Your ABM Motion
Unmask Anonymous Traffic
Identify up to 75% of anonymous website visitors using waterfall enrichment from multiple data providers.
Identify & Prioritize High-Intent Accounts
Score and segment accounts based on real-time behavior, firmographics, and funnel stage.
Build & Sync Audience Segments
Auto-sync segments to LinkedIn, Google, and CRM. Target and convert with precision.
Track Real ABM Impact
Measure pipeline influenced by LinkedIn ads, Google ads, G2 with cross-channel attribution, view-through attribution, and CAPI.
Automate Your ABM Motion
Build always-on campaigns that trigger when intent spikes — no manual updates. With impression pacing, ensure that all your high intent accounts see your ads.
Accelerate Pipeline with Smart Automation
Set alerts, automate follow-ups, and surface opportunities before your competitors do.
Plug Into the Tools You Already Use
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How Growth Leaders Turn Intent Data into Revenue with Factors.ai
The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.
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Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.
Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.
GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24*5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Frequently Asked Questions
Unlike traditional account based marketing solutions, Factors combines account identification, ad syncing, campaign automation, and full-funnel attribution — all in one platform. No more switching between tools or stitching data manually.
Yes. With just a few clicks, you can sync dynamic account segments to LinkedIn, Google, and Meta — and keep them automatically updated as account activity changes.
Factors uses IP intelligence, firmographic data along with waterfall enrichment, and first-party data to identify high-intent companies visiting your site — even if they don’t fill out a form.
We support both multi-touch and account-based attribution — including View-Through Attribution (VTA) and LinkedIn’s Conversions API (CAPI) — to help you measure true impact of your account based marketing across the funnel.
Factors’ Pricing plan depends on your team size, use cases, and number of tracked accounts. We offer flexible plans for early-stage startups, scaling GTM teams, and enterprise B2B orgs. 👉 Book a demo to get a custom quote based on your goals.
Most teams get up and running in just a few days. Our onboarding team will help you set up your tracking, integrations, and campaigns so you can start capturing intent and activating accounts right away.