Meet Factors.ai
Turn Leads into Quality Pipeline with Agentic Demand Gen
Factors’ AI Agents identify high-intent buyers, map buyer journeys, and automate the campaigns that drive pipeline and measure what works — all from one platform.
Increased LinkedIn Ads ROI by 35% with Factors
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Smarter Segments. Faster Activation. Clearer Attribution.
Unmask Anonymous Traffic
Identify up to 75% of anonymous website visitors using waterfall enrichment from multiple data providers.
Act on Intent from Every Channel
Capture intent from LinkedIn, Google, Meta, Bing, G2, and third-party providers like Gartner or TrustRadius.
Identify & Prioritize High-Intent Accounts
Score and segment accounts based on real-time behavior, firmographics, and funnel stage with predictive modelling.
Run targeted ad campaigns
Deliver tailored LinkedIn and Google Ad campaigns with audience sync, conversion feedback & impression control.
Run Personalized Campaigns That Convert
Trigger AI-powered sales alerts and outreach based on intent data. Automatically sync data with CRMs, Google Sheets, Clay, and more.
Measure What Moves the Needle
Attribute pipeline and revenue to the campaigns, channels, and touchpoints that actually work.
Plug Into the Tools You Already Use
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How Demand Gen Teams Use Factors to Drive Pipeline
The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.
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Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.
Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.
GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24*5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Frequently Asked Questions
Factors is an agentic demand generation platform built for modern demand gen, RevOps, and growth teams. It helps B2B marketers find high-intent accounts, map the buyer journey, automate sales & marketing campaigns, and measure what works — all in one place.
Factors uses a waterfall enrichment model with multiple partners to identify more than 75% accounts visiting your website. We enrich visitor data to reveal company names, engagement patterns, and more, even if the visitor doesn’t fill out a form. With user geo, and job titles, Factors can also pinpoint ~30%users who likely visited the website.
Yes! With our LinkedIn Ad Pilot, you can sync high-intent accounts directly to LinkedIn, control adimpressions, and ensure your budget is spent on the right accounts, based on real-time buyer behavioracross your website, ads, CRM, G2, and more.
Yes. Factors has robust integrations with Salesforce, HubSpot, LinkedIn, G2, Apollo, Smart lead, and more. You can sync account data to and from your CRM, trigger sales alerts, or even launch outreach directly from Factors. We also help you set up custom integrations via webbooks, Zapier, and make.com.
Factors’ Pricing plan depends on your team size, use cases, and the number of tracked accounts. We offer flexible plans for early-stage startups, scaling GTM teams, and enterprise B2B orgs. 👉 Book a demo to get a custom quote based on your goals.
Most teams get up and running in just a few days. Our onboarding team will help you set up your tracking, integrations, and campaigns so you can start capturing intent and activating accounts right away.
Yes! Sales teams use Factors to view engaged accounts, receive real-time alerts, and launch personalized outreach through integrations with tools like Apollo and Smart lead — all based on live intent data.
Unlike traditional ABM platforms, Factors combines visitor identification, real-time intent signals, journey analytics, ad activation, and attribution all under one roof. No more stitching together five tools. Just smarter demand gen that works.