Meet Factors.ai
Demand Gen on Autopilot — Powered by Agentic AI
Factors’ AI Agents identify high-intent buyers, map journeys across channels, and automate the plays that drive pipeline — from segmentation to ad activation to sales alerts.
We achieved 23% higher conversions with Factors
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Smarter Segments. Faster Activation. Clearer Attribution.
Unmask Anonymous Traffic
Identify up to 75% of anonymous website visitors using waterfall enrichment from multiple data providers.
Identify & Prioritize High-Intent Accounts
Score and segment accounts based on real-time behavior, firmographics, and funnel stage.
Act on Intent from Every Channel
Capture intent from LinkedIn, Google, Meta, Bing, G2, and third-party providers like Gartner or TrustRadius.
Sync Insights with Your CRM & Tools
Automatically push account intelligence to HubSpot, Salesforce, LinkedIn, and more.
Run Personalized Campaigns That Convert
Trigger tailored ads, emails, or outreach sequences based on engagement levels
Measure What Moves the Needle
Attribute pipeline and revenue to the campaigns, channels, and touchpoints that actually work.
Plug Into the Tools You Already Use
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How Growth Leaders Turn Intent Data into Revenue with Factors.ai
The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.
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Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.
Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.
GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24*5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Frequently Asked Questions
Factors is an AI-powered ABM and intent platform built for modern demand gen, RevOps, and growth teams. It helps B2B marketers identify anonymous website visitors, capture multi-channel intent signals, segment and score accounts, activate paid campaigns, and attribute pipeline — all in one place.
Factors uses a best-in-class visitor identification engine with up to 75% accuracy. We enrich visitor data using a waterfall enrichment model to reveal company names, engagement patterns, and more, even if the visitor doesn’t fill out a form.
Yes! With our LinkedIn Ad Pilot, you can sync high-intent accounts directly to LinkedIn, control ad impressions, and ensure your budget is spent on the right accounts, based on real-time buyer behavior across your website, ads, CRM, G2, and more.
Absolutely. Factors integrates with Salesforce, HubSpot, LinkedIn, G2, Apollo, Smartlead, Clearbit, Segment, and more. You can sync account data to and from your CRM, trigger sales alerts, or even launch outreach directly from Factors.
Factors’ Pricing plan depends on your team size, use cases, and the number of tracked accounts. We offer flexible plans for early-stage startups, scaling GTM teams, and enterprise B2B orgs. 👉 Book a demo to get a custom quote based on your goals.
Most teams get up and running in just a few days. Our onboarding team will help you set up your tracking, integrations, and campaigns so you can start capturing intent and activating accounts right away.
Yes! Sales teams use Factors to view engaged accounts, receive real-time alerts, and launch personalized outreach through integrations with tools like Apollo and Smartlead — all based on live intent data.
Unlike traditional ABM platforms, Factors combines visitor identification, real-time intent signals, journey analytics, ad activation, and attribution all under one roof. No more stitching together five tools. Just smarter demand gen that works.