LinkedIn Benchmarks for B2B | Insights from 100+ Marketing Teams
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#1 ABM Software

Enterprise ABM Power.
No Bloat. No Complexity.

Get the capabilities you'd expect from leading account based marketing platforms, but you only pay for features you actually use. No forced bundles, no unused modules, no wasted budget.

Increased LinkedIn Ads ROI by 35% with Factors

4.5 stars

G2 Attribution Partner

LinkedIn Marketing Partner

In 30 minutes, let’s simplify your ABM
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The Only ABM Comparison Table You Actually Need

 We'll Walk Through the Gaps
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Features
Rollworks
Terminus/
Demand
Science
Madison Logic
Bamboobox
Pricing
Starts at ~$5000 annually.
No public pricing available
No public pricing available
No public pricing available
Custom pricing only
Account Identification Coverage
Best-in-class: >75% with waterfall enrichment (6Sense, Clearbit, Demandbase, Snitcher).
Account identification & contact enrichment.
Not publicly specified
Not publicly specified
Powered by Bombora. Coverage not publicly specified.
Person-level inference
Up to 30% person-level identification with user geo + job title triangulation.
Offers Contact Discovery
No explicit triangulation claim
No person-level triangulation
Not disclosed
Intent Signals
1st P: Website visits, CRM, product usage

2nd P: LinkedIn ads, Google Ads, Bing Ads, Meta Ads, G2 Buyer Intent

3rd P: Upload via CSV
1st P: Web Visits

2nd P: G2 Buyer Intent

3rd P: Keyword Intent, Bombora company surge, account news
1st party: Website visits, CRM

3rd party intent signals are captured using Bombora
Can capture 1st and 3rd party intent signals
Can capture 1st, 2nd and 3rd party data
LinkedIn Ads Activation
Auto-sync intent-based audiences, target by buyer journey, pace impressions, and optimize with conversion feedback.

(Official LinkedIn Partners)
LinkedIn Audience Sync
Display and social ads
Offers only LinkedIn intent-based audience sync
Limited to signal-based audience targeting and LinkedIn Ads view attribution
Google Ads activation
Run targeted ABM with Google ads (coming soon) and drive better conversions with Google CAPI
Unknown
Account Alerts
Set custom AI alerts in Slack and Teams to target prospects when they are engaged.
Limited customization
Limited customization
Account Scoring
Custom rule-based scoring, predictive scoring
Predictive Scoring
Relationship Scoring and Account Engagement Scoring
Intent-based Predictive Scoring
Basic fit + engagement score
Data Compliance & security
ISO 27001, SOC II Type 2, and GDPR compliant
SOC2 Type 2, GDPR, and CCPA compliant
CCPA compliant
GDPR and CCPA compliant
GDPR, ISO 27001, and AICPA compliant
Analytics and Reporting
Connect marketing and sales data with advanced analytics. See how every channel drives your pipeline.
Limited flexibility in creating reports
Limited flexibility in creating reports
Limited flexibility in creating reports
Offers buyer journey reporting
Lift Analytics
Compare incremental lift across channels and segments. Analyze performance, ACV, sales cycles, and win rates.
Unknown
Onboarding & Support
White-glove onboarding, a dedicated Slack channel, a CSM, and weekly check-ins.
Live chat and email support
Standard Support
Standard Support
Standard support offered
Implementation Time
Up to 2 Weeks
Unknown
Unknown
Unknown
Unknown
Book a Demo
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With Factors.ai, You Only Pay for What You Actually Use

Enterprise ABM tools promise a lot but add complexity and make you pay for features you don’t need. Sound familiar?

Get a Walkthrough Tailored to Your Use Case
Custom Pricing

No bundles. No bloated contracts. With Factors.ai, you only pay for what you use. Starts at $5k/year.

30-Minute Setup

Forget 4–12 weeks onboarding cycles. Factors.ai is up and running in 30 minutes.

Real Support

Every paid plan includes a dedicated Customer Success Manager, access to a Slack channel, and weekly syncs.

GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.

30 mins Onboarding

No-code integrations and lightning-quick onboarding. Get started in minutes.

24/5 Customer Support

White glove support from setup to success to help you achieve your outcomes

Tried & Tested Playbooks

We are invested in your success. Tap into Factors’ research to improve your GTM.

Factors Blog

Enterprise-
Grade Security

We keep your data and sanity intact. Factors is GDPR compliant, SOC 2 Type II certified, and ISO 27001 certified, so you can connect and scale with total confidence.

GDPR Compliant

GDPR
Compliant

ISO 27001

ISO 27001

SOCII Type 2

SOCII Type 2

LinkedIn Marketing Partner
GDPR & SOC2 Type II

Factors +LinkedIn = Marketing Magic

Schedule a personalized demo or sign up to get started for free
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Book a Demo
Factors Blog

Frequently asked questions

How much does Factors.ai cost?

Pricing starts at $5,000 per year—no forced bundles or hidden fees, priced based on the capabilities you need.

What makes Factors.ai different from other ABM platforms?

Factors.ai delivers enterprise-grade ABM capabilities without the complexity or bloated bundles. You only pay for the features you actually use, with clear, transparent pricing.