#1 ABM Software

Enterprise ABM Power.
No Bloat. No Complexity.

Get the capabilities you'd expect from leading account based marketing platforms, but you only pay for features you actually use. No forced bundles, no unused modules, no wasted budget.

>75% visitor identification

30-minute setup

2X LinkedIn ROI

In 30 minutes let’s simplify your ABM
4.5 rating
G2 Attribution Partner
LinkedIn Marketing Partner
Trusted by 500+ global GTM teams

With Factors.ai, You Only Pay for What You Actually Use

Enterprise ABM tools promise a lot but add complexity and make you pay for features you don’t need. Sound familiar?

Get a Walkthrough Tailored to Your Use Case
1

Custom Pricing

No bundles. No bloated contracts. With Factors.ai, you only pay for what you use. Starts at $5k/year.

2

30-Minute Setup

Forget 4–12 weeks onboarding cycles. Factors.ai is up and running in 30 minutes.

3

Real Support

Every paid plan includes a dedicated Customer Success Manager, access to a Slack channel, and weekly syncs.

Enterprise-Grade ABM.
Without the Enterprise Drag.

Want these results? Book a demo with us
75% Anonymous Visitor Identification

The Problem:

You’re flying blind on your website traffic. Your best-fit accounts could be visiting right now, and you’d never know.

What Factors Does:

Uses waterfall enrichment from 3+ providers to ID > 75% of anonymous traffic.

Benefits:

  • Real-time processing (2-10 minutes)
  • 75+ enrichment fields
  • Zero website performance impact
  • Unified account timelines
LinkedIn Ads For ABM

The Problem:

You’re burning budget on the same impressions, and you can't prove what’s working beyond clicks.

What Factors Does:

Optimizes your LinkedIn campaigns with frequency pacing, view-through attribution, and conversion feedback.

Benefits:

  • Prevents 80% impression waste
  • 2X LinkedIn ROI improvement
  • Smart reach automation
  • Intent-based campaign triggers
Google Ads For ABM (Beta Access)

The Problem:

Google Ads is great at finding leads. Not so great at finding revenue

What Factors Does:

Sends Google up to 3x more qualified, value-weighted conversion signals, even without form fills.

Benefits:

  • Capture GCLIDs across multi-touch journeys
  • Send account-level signals, not just leads
  • Works with Max Conversion Value and Target ROAS
  • Predictive scoring for every high-intent visit
  • Better ROAS without increasing spend
Analytics and Attribution

The Problem:

You’re stitching reports across tools, still not sure what’s driving pipeline.

What Factors Does:

Full-funnel attribution that aligns with B2B buying cycles without spreadsheets and guesswork.

Benefits:

  • 7+ attribution models (U-shaped, time-decay, position-based, custom)
  • Full-funnel visibility from ad view to revenue
  • Compare performance across campaigns, segments, and stages
  • Custom dashboards with AI-powered insights

The Only ABM Comparison Table You Actually Need

Book a Demo. We’ll Walk You Through the Gaps
Features
Rollworks
6Sense
Terminus/
Demand
Science
Madison Logic
Bamboobox
Pricing
Starts at ~$5000 annually.
No public pricing available
~ $56K annually as mentioned on Vendr
No public pricing available
No public pricing available
Custom pricing only
Account Identification Coverage
Best-in-class: >75% with waterfall enrichment (6Sense, Clearbit, Demandbase, Snitcher).
Account identification & contact enrichment.
Offers up to 64% coverage in account identification
Not publicly specified
Not publicly specified
Powered by Bombora. Coverage not publicly specified.
Person-level inference
Up to 30% person-level identification with user geo + job title triangulation.
Offers Contact Discovery
No explicit triangulation claim
No explicit triangulation claim
No person-level triangulation
Not disclosed
Intent Signals
1st P: Website visits, CRM, product usage

2nd P: LinkedIn ads, Google Ads, Bing Ads, Meta Ads, G2 Buyer Intent

3rd P: Upload via CSV
1st P: Web Visits

2nd P: G2 Buyer Intent

3rd P: Keyword Intent, Bombora company surge, account news
Can capture 1st, 2nd and 3rd party data
1st party: Website visits, CRM

3rd party intent signals are captured using Bombora
Can capture 1st and 3rd party intent signals
Can capture 1st, 2nd and 3rd party data
LinkedIn Ads Activation
Auto-sync intent-based audiences, target by buyer journey, pace impressions, and optimize with conversion feedback.

(Official LinkedIn Partners)
LinkedIn Audience Sync
LinkedIn Ads
Display and social ads
Offers only LinkedIn intent-based audience sync
Limited to signal-based audience targeting and LinkedIn Ads view attribution
Google Ads activation
Run targeted ABM with Google ads (coming soon) and drive better conversions with Google CAPI
Offers Google Audience Sync
Unknown
Account Alerts
Set custom AI alerts in Slack and Teams to target prospects when they are engaged.
Only email alerts, no option to customize
Limited customization for alerts
Limited customization
Account Scoring
Custom rule-based scoring, predictive scoring
Predictive Scoring
Predictive scoring based on ICP-fitment and buyer engagement
Relationship Scoring and Account Engagement Scoring
Intent-based Predictive Scoring
Basic fit + engagement score
Data Compliance & security
ISO 27001, SOC II Type 2, and GDPR compliant
SOC2 Type 2, GDPR, and CCPA compliant
SOC II Type 2, GDPR, etc
CCPA compliant
GDPR and CCPA compliant
GDPR, ISO 27001, and AICPA compliant
Analytics and Reporting
Connect marketing and sales data with advanced analytics. See how every channel drives your pipeline.
Limited flexibility in creating reports
Limited flexibility in creating reports
Limited flexibility in creating reports
Limited flexibility in creating reports
Offers buyer journey reporting
Lift Analytics
Compare incremental lift across channels and segments. Analyze performance, ACV, sales cycles, and win rates.
Unknown
Onboarding & Support
White-glove onboarding, a dedicated Slack channel, a CSM, and weekly check-ins.
Live chat and email support
Offers implementation support and dedicated CSMs
Standard Support
Standard Support
Standard support offered
Implementation Time
Up to 2 Weeks
Unknown
Up to 2-3 months
Unknown
Unknown
Unknown

What to Look For in an ABM Software

Most ABM software sounds great until you ask these questions.
  • Can it identify anonymous visitors, not just ‘some’ of them, but at least 70% of them and say who likely visited?
  • Will it nudge sales when it actually matters, not 3 days later?
  • Can it collect intent signals from G2, LinkedIn, Google, Bing & Meta Ads and turn them into campaign-ready segments?
  • Can it prove your LinkedIn ads reached the right accounts, even if no one clicked, and show which campaigns moved target accounts?
  • Will your team still be using it 30 days from now?

Transparent Pricing. No Surprises.

Just clear pricing, so you can decide in 30 seconds if this deserves 30 minutes of your time.

Free

$0/year

No CC required, free forever.

Book a demo

Basic

$5k/year

For SMB marketing and sales teams

Book a demo

Growth

$15k/year

For mid-market marketing and sales teams

Book a demo

Enterprise

$25k/year

Agencies, enterprises, and established teams looking to scale go-to-market

Plug Into the Tools You Already Use

Factors.ai integrates with your entire go-to-market stack, right out of the box.

What happens when you go beyond Leadfeeder: Stories from GTM teams

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Results that speak louder than Features

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.

Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

Another ABM Demo?
This One Actually Shows You What’s Working.

You have seen product tours. This one’s different.
See who’s visiting, what’s working, and what’s moving pipeline in 30 minutes.

GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.

30 mins Onboarding

No-code integrations and lightning-quick onboarding. Get started in minutes.

24*5 Customer Support

White glove support from setup to success to help you achieve your outcomes

Tried & Tested Playbooks

We are invested in your success. Tap into Factors’ research to improve your GTM.

Secure & Scalable
Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.
LinkedIn Marketing Partner
GDPR & SOC2 Type II
See Factors in action
Schedule a personalized demo or sign up to get started for free

Frequently Asked Questions

How much does Factors.ai cost?

Pricing starts at $5,000 per year—no forced bundles or hidden fees, priced based on the capabilities you need.

What makes Factors.ai different from other ABM platforms?

Factors.ai delivers enterprise-grade ABM capabilities without the complexity or bloated bundles. You only pay for the features you actually use, with clear, transparent pricing.

In 30 minutes let’s simplify your ABM