#1 Multi-touch Attribution Software for B2B
The Marketing Attribution Software Built for Real Revenue
Factors.ai helps you see exactly how every touchpoint, channel, and campaign moves pipeline. Finally, an attribution tool that’s accurate and transparent.
.svg)
4.5 stars
G2 Attribution Partner
LinkedIn Marketing Partner
Full-Funnel Multi-Touch Attribution
Real-Time Insights and Alerts
View-Through Attribution
Channel and Campaign Performance
What to Look For in a Marketing Attribution Software
- Can it track and attribute every channel and touchpoint across your buyer journey?
- Does it offer multi-touch attribution models, not just last-click?
- Is it built specifically as B2B marketing attribution software?
- Can you prove ROI and revenue impact with clear reporting?
- Is it GDPR and SOC2 compliant?
Don’t Stop at Last Touch. Connect Every Touchpoint to Revenue
Other tools only show last-click results. Factors.ai delivers multi-touch attribution, tracking every stage of your buyer's journey.
Multi-Touch Attribution
Track the complete buyer journey across every channel. Understand how each touchpoint contributes to revenue.
Full-Funnel Visibility
Measure what matters at every stage, from first interaction to closed-won. See how marketing drives pipeline and revenue.
Real Support
Every paid plan includes a dedicated Customer Success Manager, access to a Slack channel, and weekly syncs.
.svg)
.svg)
.svg)
%201.svg){kind=logo}
.svg)
.svg)
.svg)
Steve Colberg, Head of Growth
Aashima Lamba, Senior Manager Demand Generation
Shane Poyar, Sr. Product Marketing Associate, Squadcast
GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24/5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Enterprise-
Grade Security
We keep your data and sanity intact. Factors is GDPR compliant, SOC 2 Type II certified, and ISO 27001 certified, so you can connect and scale with total confidence.
GDPR
Compliant
ISO 27001
SOCII Type 2
Factors +LinkedIn = Marketing Magic
Frequently asked questions
What makes Factors.ai different from other buyer intent data providers?
Factors.ai uses multi-touch attribution, real-time insights, and predictive account scoring in one B2B-focused platform, so you don’t just measure clicks, you measure revenue.
Is it hard to set up?
Not at all. You’ll be up and running in under 30 minutes, with white-glove onboarding and a dedicated success manager.
Is Factors.ai secure and compliant?
Absolutely. ISO 27001, SOC2 Type 2, and GDPR compliant.
Can I track ads and CRM activity too?
Yes. Factors.ai integrates website, CRM, ad platforms, and other tools for full-funnel clarity.
