#1 Multi-touch Attribution Software for B2B

The Marketing Attribution Software Built for Real Revenue

Factors.ai helps you ​see exactly how every touchpoint, channel, and campaign moves pipeline. Finally, an attribution tool that’s accurate and transparent.

7+ Attribution Models

Cross-Channel Tracking for Ads, Website & CRM

Full-Funnel Reporting

Analyze reports with Factors’ AI Agents

Let’s Map Your Attribution Together
4.5 rating
G2 Attribution Partner
LinkedIn Marketing Partner
Trusted by 500+ global GTM teams

Don’t Stop at Last Touch. Connect Every Touchpoint to Revenue

Other tools only show last-click results. Factors.ai delivers multi-touch attribution, tracking every stage of your buyer's journey.

Get a walkthrough tailored to your use case
1

Multi-Touch Attribution

Track the complete buyer journey across every channel. Understand how each touchpoint contributes to revenue.

2

Full-Funnel Visibility

Measure what matters at every stage, from first interaction to closed-won. See how marketing drives pipeline and revenue.

3

Real Support

Every paid plan includes a dedicated Customer Success Manager, access to a Slack channel, and weekly syncs.

What to Look For in a Marketing Attribution Software

Make sure your attribution software can answer these questions:
  • Can it track and attribute every channel and touchpoint across your buyer journey?
  • Does it offer multi-touch attribution models, not just last-click?
  • Is it built specifically as B2B marketing attribution software?
  • Can you prove ROI and revenue impact with clear reporting?
  • Is it GDPR and SOC2 compliant?

How Factors.ai Solves Attribution for B2B Teams

Gain complete visibility into every touchpoint and measure, optimize, and prove the impact of your marketing activities.

Experience Full-Funnel Visibility. Book a demo
Full-Funnel Multi-Touch Attribution

The Problem:

If you only track last-click conversions, you miss most of your buyer's journey, leaving you blind to what really drives revenue.

What Factors Does:

Track every touch across ads, website, and CRM with a multi-touch attribution tool built for B2B marketing. Drill deep into every stage of your funnel with reporting available from impressions, clicks, & traffic all the way to revenue.

Benefits:

  • 7+ attribution models to match your sales cycle (Linear, U-shaped, Time-Decay models, etc.)
  • Visual buyer journeys from the first click to closed-won
  • Prove what’s working and double down
View-Through Attribution

The Problem:

Click-based attribution undercounts LinkedIn’s true impact and makes high-ROI channels look unprofitable.

What Factors Does:

Capture view-through attribution across your campaigns to see how ad impressions, not just clicks, drive pipeline and revenue, so you can finally prove LinkedIn’s influence with confidence.

Benefits:

  • Reveal the real ROI of LinkedIn and display campaigns
  • Attribute pipeline to ad views that traditional tools ignore
  • Ditch manual scoring. Customize scoring models to fit your ICP
Channel and Campaign Performance

The Problem:

You can’t grow pipeline if you don’t know which campaigns deliver. You’re simply wasting budget and opportunities.

What Factors Does:

Compares campaigns, channels, and segments in real-time to pinpoint which marketing spends actually create pipeline and revenue.

Benefits:

  • Clear, actionable ROI insights
  • Optimize spend across every channel
  • Prove marketing’s impact on revenue
Real-Time Insights and Alerts

The Problem:

Static reports mean you’re always one step behind, which costs you time and opportunities.

What Factors Does:

Get live dashboards and instant alerts when revenue-driving activity happens so you can act before it’s too late.

Benefits:

  • Eliminate spreadsheet chaos
  • Make faster, smarter decisions
  • Always-on visibility for your entire team

Transparent Pricing. No Surprises.

Just clear pricing, so you can decide in 30 seconds if this is worth 30 minutes of your time.

Free

$0/year

No CC required, free forever.

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Basic

$5k/year

For SMB marketing and sales teams

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Growth

$15k/year

For mid-market marketing and sales teams

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Enterprise

$25k/year

Agencies, enterprises, and established teams looking to scale go-to-market

Plug Into the Tools You Already Use

Factors.ai integrates with your entire go-to-market stack, right out of the box.

What happens when you go beyond Leadfeeder: Stories from GTM teams

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growt

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growt

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growt

Results that speak louder than Features

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growth

Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.

Aashima Lamba
Senior Manager
Demand Generation

Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

Shane Poyar
Growth Marketing and Operations Manager
Your revenue deserves better than last-click reporting

Get clear, actionable attribution that shows exactly what’s driving pipeline.
Stop guessing. Start proving.

GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.

30 mins Onboarding

No-code integrations and lightning-quick onboarding. Get started in minutes.

24*5 Customer Support

White glove support from setup to success to help you achieve your outcomes

Tried & Tested Playbooks

We are invested in your success. Tap into Factors’ research to improve your GTM.

Secure & Scalable
Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.
LinkedIn Marketing Partner
GDPR & SOC2 Type II
See Factors in action
Schedule a personalized demo or sign up to get started for free
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Frequently Asked Questions

What makes Factors.ai different from other attribution software?

Factors.ai uses multi-touch attribution, real-time insights, and predictive account scoring in one B2B-focused platform, so you don’t just measure clicks, you measure revenue.

Is it hard to set up?

Not at all. You’ll be up and running in under 30 minutes, with white-glove onboarding and a dedicated success manager.

Is Factors.ai secure and compliant?

Absolutely. ISO 27001, SOC2 Type 2, and GDPR compliant.

Can I track ads and CRM activity too?

Yes. Factors.ai integrates website, CRM, ad platforms, and other tools for full-funnel clarity.

Let’s Map Your Attribution Together