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#1 B2B Buyer Intent Data Software (Plus Full-Stack ABM)
Why stop at visitor identification? Turn buyer intent into pipeline.
Identify more than 75% of your anonymous website visitors, uncover real buyer intent signals,and turn them into pipeline with full-funnel ABM.
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4.5 stars
G2 Attribution Partner
LinkedIn Marketing Partner
Full-Funnel Attribution & Reporting
Industry-Leading B2B Intent Data Coverage
Predictive Account Scoring
Full-Funnel Attribution & Reporting
ABM Campaign Activation Across Channels
Which Buyer Intent Software actually delivers?
2nd party: LinkedIn, Google, Bing, Meta Ads, G2
3rd party: CSV upload
G2: Unavailable
Google ads (coming soon) and drive better conversions with Google CAPI
What to look for in a B2B Buyer Intent Software
- Can it identify at least 75% of your anonymous website visitors?
- Does it offer predictive account scoring based on buyer intent and not just pageviews?
- Can you activate ABM campaigns on LinkedIn and Google Ads?
- Does it provide multi-touch attribution to prove revenue impact?
- Is it GDPR and SOC2 compliant?
Most tools just show you visits. Factors reveals real Buyer Intent.
Get B2B buyer intent data you can trust, and know exactly who’s ready to buy and engage them.
Buyer Intent Signals
Get buyer intent signals from website visits, CRM data, ads, G2, and 3rd-party sources.
ABM Activation & Attribution
Engage high-intent buyers across LinkedIn, Google, and measure what works.
Real Support
Every paid plan includes a dedicated Customer Success Manager, access to a Slack channel, and weekly syncs.
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Steve Colberg, Head of Growth
Aashima Lamba, Senior Manager Demand Generation
Shane Poyar, Sr. Product Marketing Associate, Squadcast
GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24/5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Enterprise-
Grade Security
We keep your data and sanity intact. Factors is GDPR compliant, SOC 2 Type II certified, and ISO 27001 certified, so you can connect and scale with total confidence.
GDPR
Compliant
ISO 27001
SOCII Type 2
Factors +LinkedIn = Marketing Magic
Frequently asked questions
What makes Factors.ai different from other buyer intent data providers?
Unlike other basic tracking tools, Factors.ai uses waterfall enrichment across multiple providers (6sense, Clearbit, Demandbase, Snitcher) to identify >75% website visitors. It also has predictive account scoring and real-time ABM activation, so you don’t just see who visited, you know who’s ready to buy and can engage them instantly.
Is Factors.ai compliant with GDPR and SOC2?
Yes. Factors.ai integrates with LinkedIn’s Conversions API to track post-view conversions, anonymous buyer visits, and true revenue impact from your LinkedIn campaigns. Factors also offer view through attribution and full funnel reporting to prove ROI of your campaigns.
Can I activate campaigns in LinkedIn and Google Ads?
Absolutely. You can segment website visitors by company, behavior, and intent signals like G2, LinkedIn, Google, CRM— then sync those audiences directly to ad platforms for better targeting and activation.
