#1 B2B Buyer Intent Data Software (Plus Full-Stack ABM)

Why Stop at Visitor Identification? Turn Buyer Intent Into Pipeline.

Identify more than 75% of your anonymous website visitors, uncover real buyer intent signals,and turn them into pipeline with full-funnel ABM.

>75% visitor identification

Predictive Account Scoring

Instant LinkedIn & Google Ads Activation

Turn Intent Into Pipeline. Book a Demo With Us
4.5 rating
G2 Attribution Partner
LinkedIn Marketing Partner
Trusted by 500+ global GTM teams

Most Tools Just Show You Visits. Factors Reveals Real Buyer Intent.

Get B2B buyer intent data you can trust, and know exactly who’s ready to buy and engage them.

Get a personalised walkthrough
1

Buyer Intent Signals

Get buyer intent signals from website visits, CRM data, ads, G2, and 3rd-party sources.

2

ABM Activation & Attribution

Engage high-intent buyers across LinkedIn, Google, and measure what works.

3

Real Support

Every paid plan includes a dedicated Customer Success Manager, access to a Slack channel, and weekly syncs.

How Factors.ai Turns Buyer Intent Into Pipeline

Want these results? Book a demo with us
Industry-Leading B2B Intent Data Coverage

The Problem:

Most buyer intent data providers only identify 30–40% of website visitors.

What Factors Does:

Uses advanced waterfall enrichment to achieve >75% visitor identification, the highest among
B2B intent data platforms.

Benefits:

  • Real-time enrichment from multiple providers
  • Unified account profiles and timelines
  • Zero impact on website performance
Predictive Account Scoring

The Problem:

Intent data without prioritization still leaves you guessing.

What Factors Does:

Combines website behavior, CRM activity, ad engagement, and firmographic data to generate
predictive buyer intent scores across accounts.

Benefits:

  • Focus sales on the most engaged accounts
  • Get real-time alerts in Slack, CRM, and email
  • Ditch manual scoring. Customize scoring models to fit your ICP
ABM Campaign Activation Across Channels

The Problem:

Intent signals are wasted if you can’t activate them in campaigns.

What Factors Does:

Automatically sync high-intent audiences into LinkedIn and Google Ads, so your ABM campaigns reach buyers when they’re active.

Benefits:

  • Segment and Target audiences in your campaigns based on intent data
  • Optimize campaigns with conversion feedback
  • Increase ROI on every ad channel
Full-Funnel Attribution & Reporting

The Problem:

Without attribution, you can’t prove what your B2B intent data actually drives

What Factors Does:

Delivers multi-touch attribution to connect every intent signal and campaign to revenue.

Benefits:

  • 7+ attribution models (U-shaped, time-decay, position-based, custom)
  • Visualise buyer journeys from first visit to closed-won
  • Custom dashboards and reporting

Which Buyer Intent Software Actually Delivers?

Your best prospects are already visiting. Book a demo
Features
Leadfeeder
Leadforensics
VisitorQueue
Happierleads
LeadInfo
Account Identification
Best-in-class: >75% with waterfall enrichment (6sense, Clearbit, Demandbase, Snitcher)
Basic account
intel
Offers basic
account
identification
Basic
account
identification
Identifies website visitors
with tracking
pixel
Offers basic
account
identification
Person-level
identification
Pinpoint up to 30% of users
likely visiting the website with job title and user geo triangulation
Intent Signal
Sources
1st party: Website,
CRM, product usage
2nd party: LinkedIn,
Google, Bing, Meta Ads, G2
3rd party: CSV upload
Only 1st party:
Website and CRM
Limited to
website visits
and ad
campaign
clicks
Website
Limited to
website visits
Account Scoring
Predictive scoring, rule-based custom scoring
Offers lead
scoring
Offers lead
scoring
Offers lead
scoring
LinkedIn & G2
Engagement
Tracking
Available
LinkedIn:
Available G2: Unavailable
Unavailable
ICP Account
Alerts
AI-powered sales alerts,
and agentic workflows via
Slack, Teams, and Email
Only Slack
Slack and
Email alerts
when ICP
accounts visit
their website
Basic
enrichment, Slack alerts
Get alerts via
email when an
ICP account
visits your site
LinkedIn
Ads Activation
Auto-sync intent-based
audiences, target by
buyer journey, pace
impressions, and optimize
with conversion feedback.
(Official LinkedIn Partners)

Google Ads
Activation
Run targeted ABM with
Google ads (coming soon) and drive better conversions with Google CAPI
AI Agents
Build multiple custom AI
agents for account
research, identifying key
members of buying group
and automating out reach
GTM workflows
Native GTM workflows for
audience list building and
sales outbound. Custom
workflows via webhooks,
Zapier, and make.com.
Custom
workflows with
Zapier and
make.com
Custom
workflows via
webhooks,
Zapier, and
make.com with
tools of your
choice.
Analytics
and Reporting
Advanced reporting and
full-funnel analytics. Compare
incremental lift across channels & segments
Limited to
website visitor
analysis from
paid campaigns
Security & Compliance
ISO 27001,
SOC II Type 2, and GDPR
compliant
GDPR compliant
ISO 27001, GDPR compliant
GDPR and CCPA compliant
GDPR and CCPA compliant
GDPR compliant
Support
White glove onboarding
support, dedicated Slack
channel, and CSM, along
with weekly meetings
Live chat and
email support
Has a
dedicated
CSM for both
pricing plans
Standard
support
Offers dedicated
CSM for
onboarding
Personalized
onboarding &
Quarterly
check-ins with
CSM only with
Enterprise plan

What to Look For in a B2B Buyer Intent Software

Don’t Settle for Basic Tracking. Ask These Questions:
  • Can it identify at least 75% of your anonymous website visitors?
  • Does it offer predictive account scoring based on buyer intent and not just pageviews?
  • Can you activate ABM campaigns on LinkedIn and Google Ads?
  • Does it provide multi-touch attribution to prove revenue impact?
  • Is it GDPR and SOC2 compliant?

Transparent Pricing. No Surprises.

Just clear pricing, so you can decide in 30 seconds if this is worth 30 minutes of your time.

Free

$0/year

No CC required, free forever.

Book a demo

Basic

$5k/year

For SMB marketing and sales teams

Book a demo

Growth

$15k/year

For mid-market marketing and sales teams

Book a demo

Enterprise

$25k/year

Agencies, enterprises, and established teams looking to scale go-to-market

Plug Into the Tools You Already Use

Factors.ai integrates with your entire go-to-market stack, right out of the box.

What happens when you go beyond Leadfeeder: Stories from GTM teams

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growt

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growt

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growt

Results that speak louder than Features

The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.

Steve Colberg
Head of Growth

Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.

Aashima Lamba
Senior Manager
Demand Generation

Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

Shane Poyar
Growth Marketing and Operations Manager
What good is buyer intent data if you can’t use it?

Most tools end at identification. We take you all the way to closed-won. See how Factors.ai makes buyer intent actionable.

GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.

30 mins Onboarding

No-code integrations and lightning-quick onboarding. Get started in minutes.

24*5 Customer Support

White glove support from setup to success to help you achieve your outcomes

Tried & Tested Playbooks

We are invested in your success. Tap into Factors’ research to improve your GTM.

Secure & Scalable
Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.
LinkedIn Marketing Partner
GDPR & SOC2 Type II
See Factors in action
Schedule a personalized demo or sign up to get started for free
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Frequently Asked Questions

What makes Factors.ai different from other buyer intent data providers?

Unlike other basic tracking tools, Factors.ai uses waterfall enrichment across multiple providers (6sense, Clearbit, Demandbase, Snitcher) to identify >75% website visitors. It also has predictive account scoring and real-time ABM activation, so you don’t just see who visited, you know who’s ready to buy and can engage them instantly.

Is Factors.ai compliant with GDPR and SOC2?

Absolutely. Factors.ai is ISO 27001, SOC2 Type 2, and GDPR compliant, ensuring your data is secure and privacy regulations are met.

Can I activate campaigns in LinkedIn and Google Ads?

Yes. Factors.ai lets you automatically sync high-intent audiences to LinkedIn and Google Ads, so you can launch targeted campaigns as soon as buyer intent is detected.

Turn Intent Into Pipeline. Book a Demo With Us