3 reasons to choose Factors over Happierleads
Reveal up to 64% of traffic
Rigorous comparative testing with over 20,000 IPs finds that Factors achieves industry-leading account match rates of up to 64%. On average, you'll be able to discover 2-3x more accounts visiting your website than the closest alternative.
The most bang for your buck
Rest assured, we provide the most cost-effective deals without compromise on data quality, user experience, or customer success. All our plans include first-party website analytics and account timelines out of the box as well.
Advanced analytics & timelines
Most account identification tools track high-level metrics that are rarely sufficient. Factors auto-tracks granular account engagement including button clicks, scroll depth, and end-to-end account timelines.
Don't just take our word for it
"Factors' advanced analytics combined with visitor identification allows us to build a complete understanding of the account journey including the dark funnel. We are now able to plan our marketing campaigns and content efforts with clear visibility into what is driving conversions and pipeline."
Our marketing ROI improved by 55% in a few weeks as we cut down on underperforming channels, campaigns, and ads and diverted resources towards high volume-low cost avenues. Factors took out any guesswork with its multi-touch attribution and allowed us to light up marketing programs that influenced revenue.
Factors.ai stood out from other tools we considered for customer journey analytics, page metrics & data accuracy. Our CRO went up by 34% in the first year. Factors is self-sufficient & covers everything related to conversions and funnels. It's user friendly, time saving & highly accurate.
Performance Marketer, Klenty
What a product and what a team! The software is super intuitive and easy to use. Once setup tracking became a piece of cake. Thanks to Factors I can clearly see where my leads come from. With Factors, we have increased our conversion rate by 4.3% resulting in an increase in revenue close to 15%
The best part about factors is the support from the team right from onboarding to weekly check-in. As a hyper-growth company, attribution is important to us to be able to measure ROI across omnichnnels and giving a deeper look at data. They helps us take decisions across marketing spends and optimize campaigns at scale.
Ready to make the most of your go-to-market efforts?
Book a demo & see Factors in action now.
Frequently Asked Questions?
to help you make the switch to Factors
Why Factors over Happierleads?
Factors.ai delivers the most accurate IP-matching in the industry with a whopping average match rate of 64%. This means nearly 30% more matches than the closest alternative. We also provide robust account intelligence, journey mappings, marketing attribution & unified reporting features.
Our pricing model is straightforward. It is directly related to the number of monthly accounts identified. More about our pricing here: www.factors.ai/pricing
How long does implementation take?
Implementation takes under 10 minutes. Simply install our light-weight script onto your website and let the magic happen. In case you need assistance, we have dedicated onboarding support on stand by.
Can Factors discover companies that work remotely?
Yes — to a certain extent. We have partnered with multiple IP-to-Company providers to ensure that our customers get the most accurate and up-to-data account identification.
Is Factors privacy compliant?
Yes. Factors is absolutely compliant with your privacy requirements across GDPR, CCPA, and PECR. We're also SOC2 Type II certified: ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy.