Find far more accounts than Leadfriday

See how Factors.ai finds more accounts, enhancing B2B lead generation compared to Leadfriday.
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3 reasons to choose Factors over Leadfriday

Buyer Intent Data

Capture B2B Intent Signals

Identify up to 64% of accounts from your website traffic.

Capture cross-channel intent signals across your website, product, CRM, LinkedIn & G2.

Bring your own intent signals from 6sense, Clearbit, Capterra, TrustRadius, etc.

Unified Account Timeline

Unified Account Timeline

Understand what’s important to your buyers at every stage.

Consolidate data from your website, product, LinkedIn, G2, CRM, etc., into a single view.

Get granular insights into each account’s buying intent & priorities.

Go-To-Market Automations

Scale Your Go-To-Market

Capture cross-channel intent signals across your website, product, CRM, LinkedIn & G2.

With out-of-the-box workflows, you can:

  • configure real-time alerts
  • enrich relevant contacts
  • auto-enroll them into email sequences
  • update your CRM
  • build target account lists and more.

Make it easy on your reps & activate high-intent accounts at scale.

LinkedIn Campaign Management

Maximize ROI From LinkedIn

Capture cross-channel intent signals across your website, product, CRM, LinkedIn & G2.

  • create high-intent audience segments
  • set smart audience exclusions
  • set frequency caps & ad schedules
  • identify accounts that viewed your ads
  • attribute view-through conversions
  • send offline conversions through API

Achieve optimal LinkedIn performance & unlock up to 2x ROI from LinkedIn.

Account-Based Attribution

Improve Your GTM Funnel

Breakdown & analyze funnel metrics at an aggregate level across channels.

Identify touchpoints that reduce time to revenue & quantify their $ impact.

Bring your own intent signals from 6sense, Clearbit, Capterra, TrustRadius, etc.

Account Segment Insights

Complete Your ABM Measurement

Create account segments, score & prioritize accounts with high intent.

Compare different segments to understand lift & their downstream impact.

Measure the full-funnel impact of these segments, from traffic to revenue.

Capture B2B Intent Signals

  • Identify up to 64% of accounts from your website traffic.
  • Capture cross-channel intent signals across your website, product, CRM, LinkedIn & G2.
  • Bring your own intent signals from 6sense, Clearbit, Capterra, TrustRadius, etc.

Unified Account Timeline

  • Understand what’s important to your buyers at every stage.
  • Consolidate data from your website, product, LinkedIn, G2, CRM, etc., into a single view.
  • Get granular insights into each account’s buying intent & priorities.

Scale Your Go-To-Market

Capture cross-channel intent signals across your website, product, CRM, LinkedIn & G2.

With out-of-the-box workflows, you can:

  • configure real-time alerts
  • enrich relevant contacts
  • auto-enroll them into email sequences
  • update your CRM
  • build target account lists and more.

Make it easy on your reps & activate high-intent accounts at scale.

Maximize ROI From LinkedIn

Capture cross-channel intent signals across your website, product, CRM, LinkedIn & G2.

  • create high-intent audience segments
  • set smart audience exclusions
  • set frequency caps & ad schedules
  • identify accounts that viewed your ads
  • attribute view-through conversions
  • send offline conversions through API

Achieve optimal LinkedIn performance & unlock up to 2x ROI from LinkedIn.

Improve Your GTM Funnel

  • Breakdown & analyze funnel metrics at an aggregate level across channels.
  • Identify touchpoints that reduce time to revenue & quantify their $ impact.
  • Bring your own intent signals from 6sense, Clearbit, Capterra, TrustRadius, etc.

Complete Your ABM Measurement

  • Create account segments, score & prioritize accounts with high intent.
  • Compare different segments to understand lift & their downstream impact.
  • Measure the full-funnel impact of these segments, from traffic to revenue.

Make the most of your GTM efforts

Identify, qualify, and activate high-intent accounts with Factors

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Discover, Qualify & Convert Sales-Ready Accounts

Reveal in-market accounts, analyze website behavior & drive conversions

Discover

Discover Accounts
Visiting Your Website

Reveal & track companies visiting your website. Monitor engagement and stay on top of high-intent leads with real-time alerts.

QUALIFY

Qualify Sales-Ready Accounts

Qualify and score accounts based on engagement & fit. Target high-intent ICP  accounts while the iron’s still hot.

OPTIMIZE

Optimize Performance, Drive ROI

Go beyond account identification with a suite of analytics and revenue attribution tools to drive more pipeline and ROI

Go-to-market teams Love Factors. Here's Why.

Discover high-intent accounts and close high-value deals

For Sales

Find ready-to-buy
accounts

Accounts on your website are more likely to buy than others. Target low-hanging, in-market accounts.

Beat competitors
to the sale

Contacting leads first improves your odds of winning. Act instantly with real-time alerts & beat competitors to the sale.

Build sales pitches
that convert

See what target accounts engage with most to anticipate buyer needs and personalize the sales pitch.

For Marketers

Delight your sales
team

Get started with Factors in minutes to generate high-quality, high-intent accounts for your Sales team.

Optimize marketing
campaigns

See what channels drive traffic, scale the right campaigns, and close the gap between impression & revenue.

Create content
that works

See how companies engage with content on your website and optimize for topics that resonates best.

Frequently Asked Questions?
to help you make the switch to Factors

Why Factors over Leadfriday?

Factors.ai delivers the most accurate IP-matching in the industry with a whopping average match rate of 64%. This means nearly 30% more matches than the closest alternative. We also provide robust account intelligence, journey mappings, marketing attribution & unified reporting features.

How does pricing work?

Our pricing model is straightforward. It is directly related to the number of monthly accounts identified. More about our pricing here: www.factors.ai/pricing

How long does implementation take?

Implementation takes under 10 minutes. Simply install our light-weight script onto your website and let the magic happen. In case you need assistance, we have dedicated onboarding support on stand by.

Can Factors discover companies that work remotely?

Yes — to a certain extent. We have partnered with multiple IP-to-Company providers to ensure that our customers get the most accurate and up-to-data account identification.

Is Factors privacy compliant?

Yes. Factors is absolutely compliant with your privacy requirements across GDPR, CCPA, and PECR. We're also SOC2 Type II certified: ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy.

See Factors in action

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