3 reasons to choose Factors over alternatives
Reveal up to 64% of traffic
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Rigorous comparative testing with over 20,000 IPs finds that Factors achieves industry-leading account match rates of up to 64%. On average, you'll be able to discover 2-3x more accounts visiting your website than the closest alternative.
The most bang for your buck
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Factors provides the most cost-effective deals without compromise on quality. Plans start at $99/month — that's half the cost of leading alternatives. What's more? All plans include first-party website analytics & account timelines out of the box.
Advanced analytics & timelines
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Most account identification tools track high-level metrics that are rarely sufficient. Factors auto-tracks granular account engagement including button clicks, scroll depth, and end-to-end account timelines.
Don't just take our word for it
"Factors' advanced analytics combined with visitor identification allows us to build a complete understanding of the account journey including the dark funnel. We are now able to plan our marketing campaigns and content efforts with clear visibility into what is driving conversions and pipeline."
Factors helps me figure out which companies are visiting my website. It also helps me understand if my campaigns are attracting the right kind of traffic to my webpages and send ICP companies to my sales team for followup.
Factors identifies companies visiting our website, sends automated alerts, and enables sales teams to reach out to prospects at the right time. It also consolidates marketing and sales data into a single platform and helps us to optimize our GTM strategy.
The data quality is really amazing, one of the best in the market. With Factors.ai we have been able to increase our top of the funnel.
Marketing, Director, ZapScale
Factors.ai helps me understand my entire funnel, right from traffic to pipeline. I'm able to minimize conversion drop-offs at each stage of this funnel. We've also seen the product add value to our business in terms of pipeline and closures.
Ready to make the most of your go-to-market efforts?
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Frequently Asked Questions?
to help you make the switch to Factors
Why Factors over alternatives?
Factors.ai delivers the most accurate IP-matching in the industry with a whopping average match rate of 64%. This means nearly 30% more accounts identified than the closest alternative. We also provide robust account intelligence, journey mappings, marketing attribution & unified reporting features.
Our pricing model is straightforward. More about our pricing here: www.factors.ai/pricing
How long does implementation take?
Implementation takes under 10 minutes. Simply install our light-weight script onto your website and let the magic happen. In case you need assistance, we have dedicated onboarding support on stand by.
Can Factors discover companies that work remotely?
Yes — to a certain extent. We have partnered with multiple IP-to-Company providers to ensure that our customers get the most accurate and up-to-data account identification.
Is Factors privacy compliant?
Yes. Factors is absolutely compliant with your privacy requirements across GDPR, CCPA, and PECR. We're also SOC2 Type II certified: ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy.