LinkedIn Ads Analysis | Job Title vs. Job Function & Seniority

Measuring LinkedIn True ROI: Click vs View-through Attribution

Is advertising on LinkedIn really that expensive? Join us in this edition of Factors Labs to compare click vs view-through LinkedIn ads attribution.

LinkedIn Ad Scheduling: Who’s Got The Time?

LinkedIn does not offer ad scheduling. What’s the impact of this and how can we get around it?

LinkedIn Frequency Capping: Impact Measurement

LinkedIn’s ad platform does not offer impression frequency capping. We crunch millions of data points to determine the impact of this on LinkedIn ad distribution.

Do Leads Revisit Your Website After A Demo?

Most B2B SaaS websites are designed to drive demo form submissions. But what about after a form is submitted? Do prospects continue to visit your website and consume your content? Let's find out.

Your Form Fields Matter. Here’s How.

What types of fields positively influence submissions? What fields are hurting your conversions? The following post answers these questions and more with robust, data-driven insights.

What’s The Right Number of Demo Form Fields?

This week, we crunch data from over 50,000 web sessions to determine the impact of number of form fields on form conversion rate.

Which Channels Are Driving Your Form Submissions?

This week, we’re exploring marketing channels that influence web sessions, and web sessions that influence form submissions.

Competitor Keyword Modifiers — What works, What doesn’t

This week, we examine competitor keywords and modifier data to determine their performance across commonly used words and phrases in B2B SaaS

What Keyword Themes Work Best (According to Data)

Actionable trends around General Keyword Themes using data derived from five mid-market B2B SaaS firms over a period of six months.