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Plans for every stage of growth

Find the right plan for your marketing team

Get started for free 🎉

For companies looking to start their analytics and attribution journey, or test the Factors Platform. Includes access to core analyses, attribution modelling, as well as custom events and dimensions.

Start for free
$0/Month

Up to 5k MTUs

  • Includes :
  • Multi Touch Attribution
  • Core Analysis
  • Custom Events and Dimensions

Get started for free 🎉

For companies looking to start their analytics and attribution journey, or test the Factors Platform. Includes access to core analyses, attribution modelling, as well as custom events and dimensions.

$0/Month

Up to 10k MTUs

  • Includes :
  • Multi Touch Attribution
  • Core Analysis
  • Custom Events and Dimensions
Start for free

Starter

For the Analytics Savvy
Just at
$499/Month

billed annually

  • Up to 50k MTUs
  • Multi Touch Attribution
  • Core Analysis
  • Custom Events and Dimensions

Growth

For the Analytics Rockstars
starting at
$999/Month

billed annually

Up to 200k MTUs

+$10/mo for 1,000 Monthly Tracked Users
  • Everything in Starter +
  • AI Powered Analysis
  • Advanced Templates

Enterprise

For the Analytics Innovators

Let’s Chat

Get a custom quote that’s
tailor-made just for you.

  • Everything in Growth +
  • Custom Attribution Models
  • Platinum Support

Factors Website Deanonymization

Identify anonymous companies that are visiting your website,
analyze user behavior and generate high-intent leads.

Starter

$99/Month

Identify 500 Companies

Get a Demo

Professional

$149/Month

Identify 1000 Companies

Get a Demo

Growth

$499/Month

Identify 5000 Companies

Get a Demo

Enterprise

Identify
>5000 Companies

Request Pricing

Frequently Asked Questions?
Yeah, why not!

Is there a way to estimate “accounts identified” from website visitors or know which pricing plan will be suitable?

Yes. Unique Accounts Identified = ~40% of unique website visitors. E.g., if you have monthly unique website visitors of 10K, Factors can identify ~4K unique accounts. In this case, a $499 Growth plan will be suitable.

Can website visitor tracking tell you who (with email ID or phone no.) exactly visited a website?

No. It is not technically feasible to provide (at least with the current GDPR or other data compliance laws) to can’t provide the email IDs or phone nos of website visitors that do not fill out a form. We can, however, identify the companies they come from and their firmographic features based on the IP address of the visitor. 

Is Factors Privacy Compliant?

Yes. Factors is absolutely compliant with your privacy requirements across GDPR, CCPA, and PECR. We're also SOC2 Type II certified: ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy.

Can Factors identify companies that operate working from home?

As working from home becomes increasingly common, this is an important question to address. In cases where office space IP addresses aren’t associated with visitors, Factors uses the following strategies to ensure accuracy
1: Use multiple commercially available databases in combination with proprietary first-party data to match remote users accurately to their company accounts.
2: Fine-tune ML algorithms to learn about WFH behavior and adjust for geography, reopening plans, and several other signals.

Does Factors SDK slows down my website?

No, because Factors's SDK is an asynchronous SDK which means the loading of the SDK doesn't hinder loading of other elements on the website or the other SDKs. On top of that, the size of SDK is just 22Kbs. This is one of the lightest marketing tags you would ever come across. Also, the load time of Factors's SDK is less than 10ms for the first time load, and less than 5ms for consecutive loads.

Starter

For the Analytics Savvy

$399/Month

Billed annually
upto 15K monthly visitors
Website Analytics
Campaign Analytics
Funnels and Customer
Journey Mapping
Events and Form Tracking
Customer journey mapping
KPI’s and Metric Reports
Alerts & Sharing
Automated button tracking
Channel Connectors
(Google, FB, LI Ads, and more)
CRM Connectors
(Hubspot, SalesForce, and more)

Growth

For the Analytics Rockstars

$799/Month

Billed annually
upto 100K monthly visitors
Everything in starter +
AI-powered “Explain”
for trends
Multi-touch Attribution
Automated Weekly Insights
Custom tracking domain
Dedicated customer
success manager

Custom

Let’s Chat

For the Analytics Innovators
Get a custom quote that’s
tailor-made just for you.
Website Analytics
Campaign Analytics
Multi-touch Attribution

Agency

Let’s Chat

For Analytics Agents
Improve marketing
results for results for
your clients with Agency plans
Everything in Growth +
Pay per project
Custom support

Free

For the Analytics Initiate

$0/Month

Billed Monthly
upto 5K monthly visitors
Everything in Starter +
Upto 3 Intergrations

Starter

For Early-stage Teams
Just at

$399/Month

Billed annually
upto 10K monthly users
Get a Demo
Website Analytics
Campaign Analytics
Funnels Analytics
Custom Events and
Dimensions
Events and Form Tracking
KPI’s and Metric Reports
User & Account Timelines
Alerts & Sharing
Automated button tracking
Channel Connectors
(Google, FB, LI Ads, and more)
CRM Connectors
(Hubspot, SalesForce, and more)

Custom

For Tailor-made Analytics

Let’s Chat

For a custom quote that’s
purpose-built just for you.
Talk to us
Custom features
Custom attribution models
Platinum customer support

Agency

For Marketing Agencies


Let’s Chat

       Improve marketing results
for your clients with Agency plans
Talk to us
Everything in Growth +
Pay per project
Custom support

Detailed Pricing

Features

Starter

Growth

Custom

Multi Touch Attribution

  • Attribution Models
  • Reporting Unit
  • Account Level Attribution
  • Custom Sales Lifecycle Stages
  • close
  • First Touch, Last Touch, Linear,
    Time Decay, U-shaped
  • Channel, Source, Campaign,
    Ad group, Adset, keyword
  • Growth + Custom
  • Growth + Custom

AI Powered Analysis

  • Explain
  • Weekly Insights
close

Core Analysis

  • KPIs
  • Funnels
    Web Analysis
  • Event Analysis
  • Template Library
  • Customer journey tracking

Smart Customizations

  • Custom Events + CRM Mapping
  • Custom Properties
    Custom Metrics + Dimensions
    Channel Grouping
    URL Grouping
    Custom tracking domain

Integrations

  • Channels, Website, CRM,
    CDP, API access, and more

Google, FB, LinkedIn,
Search Console

Hubspot, SFDC, Drift,
Segment, Clearbit, Google Spreadsheets, Bing, Leadsquared

Google, FB, LinkedIn,
Search Console

Hubspot, SFDC, Drift,
Segment, Clearbit, Google Spreadsheets, Bing, Leadsquared

Google, FB, LinkedIn,
Search Console

Hubspot, SFDC, Drift,
Segement, Clearbit, Google Spreadsheets, Bing, Leadsquared

Alerts, Sharing, and Support

24*5 Availability
First Response Time - 8 hrs
Email Support
Onboarding: 2 hrs
Dedicated Account Manager - No, Slack and Email Alerts and Sharing

24*5 Availability
First Response Time - 5 hrs
In Product Chat and Email
Onboarding: 10 hrs
Dedicated Account Manager - Yes, Slack and Email Alerts and Sharing

24*5 Availability
First Response Time - 3 hrs
In Product Chat and Email
Slack Support
Onboarding: 20 hrs
Dedicated Account Manager - Yes, Slack and Email Alerts and Sharing

Professional Services

$100 per hour
$100 per hour

Data Retention

Custom
Custom
Custom

Saved Reports

100
500
Unlimited

Download Detailed Pricing Chart

Download Now
See how our
customers drive
impact

“Great analytics solution”

The team at Factors is amazing. They make sure you are getting what you need out of their software solution. I love the concept of insights that they are building. This could become extremely valuable to their customers as we sort through mountains of data to come to a decision. I love the ease of integration
Tom S
SVP Sales & Marketing
Lytics

Frequently Asked Questions?
to help you make the switch to Factors

How does pricing work?

Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or visitors across your website and CRM. Click here for a detailed overview of our pricing plans.

How long does it take to implement?

Factors.ai is simple by design. We deliver code-free integrations with all your ad campaigns, CRM data, website, chatbot, etc. What does this mean for you? We can have your analytics engine set-up in under 30 minutes and generate reports as soon as data starts flowing in.

Can Factors perform attribution analysis?

Among several other features, Factors.ai delivers cutting-edge attribution analysis. We provide a range of multi-touch models (time-decay, U-shaped, etc) and we’re always open to creating custom models. Additionally, we automate most of the heavy-lifting, empowering you to rapidly generate reports & insights.

Is Factors privacy compliant?

Factors is, and always will be privacy first. We’re 100% compliant with GDRP, CCPA, and PECR. Additionally, we’re SOC2 compliant — ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy. Also, we only use first-party cookies. Meaning that third-party vendors have zero access. Only you will own and control your data.

Factors Professional Services

Expert analytics, consulting, and technical support -
tailor-made for your B2B marketing team

Find the right plan for your marketing team

Tier 1

For Early-stage Teams

$500

for 10hrs/month

($50/hour)

Tier 2

For High-growth Teams

$900

for 20hrs/month

($45/hour)

Tier 3

For End-to-End Consulting

$1200

for 30hrs/month

($40/hour)
TESTIMONIALS
What Our Clients Say

Pick the plan that completes your data
quest Pick the plan.

Design is a way of life, a point of view. It involves the whole comples of visual comminicationscreative ability manual skill

Praveen R
Head of Marketing
Drivetrain

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