Visitor Identification & Website Analytics
Identify anonymous companies that are visiting your website,
track visitor behavior, and generate high-intent leads.
Starter
$99/Month
billed annually
or $199 monthly
Get a Demo⢠Upto 1000 monthly visitors
⢠â 350 unique accounts identified
⢠Real-time Slack alerts
⢠Website analytics
⢠User & account timelines
⢠Funnels
⢠KPIs & metrics
   (page views, clicks, scroll-depth & more)
Professional
$179/Month
billed annually
or $299 monthly
Get a Demo⢠Everything in Starter +
⢠Upto 3000 monthly visitors
⢠â 1000 unique accounts identified
⢠Account scoring (coming soon)
⢠Dedicated support
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Growth
$499/Month
billed annually
or $699 monthly
Get a Demo⢠Everything in Professional +
⢠Upto 15,000 monthly visitors
⢠â 5000 unique accounts identified
⢠Unlimited historical intent data
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Custom
Frequently Asked Questions
Yes. Unique Accounts Identified = ~35% of unique website visitors. E.g., if you have monthly unique website visitors of 15K, Factors can identify ~5,000 unique accounts. In this case, a $499 Growth plan will be suitable.
No. It is not technically feasible to provide (at least with the current GDPR or other data compliance laws) to provide email IDs or phone numbers of website visitors that do not fill out a form. We can, however, identify the companies they come from and their firmographic features based on the IP address of the visitor.Â
Yes. Factors is absolutely compliant with your privacy requirements across GDPR, CCPA, and PECR. We're also SOC2 Type II certified: ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy.
As working from home becomes increasingly common, this is an important question to address. In cases where office space IP addresses arenât associated with visitors, Factors uses the following strategies to ensure accuracy
1: Use multiple commercially available databases in combination with proprietary first-party data to match remote users accurately to their company accounts.
2: Fine-tune ML algorithms to learn about WFH behavior and adjust for geography, reopening plans, and several other signals.
No, because Factors's SDK is an asynchronous SDK which means the loading of the SDK doesn't hinder loading of other elements on the website or the other SDKs. On top of that, the size of SDK is just 22Kbs. This is one of the lightest marketing tags you would ever come across. Also, the load time of Factors's SDK is less than 10ms for the first time load, and less than 5ms for consecutive loads.
Starter
$399/Month
Journey Mapping
(Google, FB, LI Ads, and more)
(Hubspot, SalesForce, and more)
Growth
$799/Month
for trends
success manager
Custom
Letâs Chat
tailor-made just for you.
Agency
Letâs Chat
results for results for
your clients with Agency plans
Free
$0/Month
Starter
$399/Month
Dimensions
(Google, FB, LI Ads, and more)
(Hubspot, SalesForce, and more)
Growth
$799/Month
Success Manager
Custom
Letâs Chat
purpose-built just for you.
Agency
Letâs Chat
for your clients with Agency plans
Detailed Pricing
Features
Starter
Growth
Custom
Multi Touch Attribution
- Attribution Models
- Reporting Unit
- Account Level Attribution
- Custom Sales Lifecycle Stages
- First Touch, Last Touch, Linear,
Time Decay, U-shaped - Channel, Source, Campaign,
Ad group, Adset, Keyword

- Growth + Custom
- Growth + Custom

Journey Analytics
- Explain
- Weekly Insights
- Path Analysis
Core Analysis
- KPIs
- Funnels
Web Analysis - Event Analysis
- Template Library
- Customer Journey Tracking
Smart Customizations
- Custom Events +Â CRM Mapping
- Custom Properties
Custom Metrics +Â Dimensions
Channel Grouping
URLÂ Grouping
Custom Tracking Domain
Currency Conversion
Integrations
- Channels, Website, CRM,
CDP, API Access, and more
Search ConsoleHubspot, SFDC, Drift,
Segment, Clearbit, Google Spreadsheets, Bing, Leadsquared
Search Console, Hubspot, SFDC, Drift,
Segment, Clearbit, Google Spreadsheets, Bing, Leadsquared
Search Console, Hubspot, SFDC, Drift,
Segement, Clearbit, Google Spreadsheets, Bing, Leadsquared
Alerts, Sharing, and Support
First Response Time - 8 hrs
Email Support
Onboarding: 2 hrs
Real-time Slack Alerts, Email Alerts and Report Sharing
First Response Time - 5 hrs
In Product Chat and Email
Onboarding: 10 hrs
Dedicated Account Manager,
Real-time Slack Alerts, Email Alerts and Report Sharing
First Response Time - 3 hrs
In Product Chat and Email
Slack Support
Onboarding: 20 hrs
Dedicated Account Manager,
Real-time Slack Alerts, Email Alerts and Report Sharing
Data Retention
Saved Reports
Download Detailed Pricing Chart
Download Nowcustomers drive
impact
Frequently Asked Questions?
to help you make the switch to Factors
Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or visitors across your website and CRM. Click here for a detailed overview of our pricing plans.
Factors.ai is simple by design. We deliver code-free integrations with all your ad campaigns, CRM data, website, chatbot, etc. What does this mean for you? We can have your analytics engine set-up in under 30 minutes and generate reports as soon as data starts flowing in.
Among several other features, Factors.ai delivers cutting-edge attribution analysis. We provide a range of multi-touch models (time-decay, U-shaped, etc) and weâre always open to creating custom models. Additionally, we automate most of the heavy-lifting, empowering you to rapidly generate reports & insights.
Factors is, and always will be privacy first. Weâre 100% compliant with GDRP, CCPA, and PECR. Additionally, weâre SOC2 compliant â ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy. Also, we only use first-party cookies. Meaning that third-party vendors have zero access. Only you will own and control your data.