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Leadfeeder and Albacross are well established lead generation platforms that help B2B teams identify, enrich, and convert anonymous website traffic. There’s no doubt that both tools are great at what they do — but which one is the right choice for you? And might there be an even better alternative?
This blog highlights everything you need to know about Leadfeeder vs Albacross — and why you might want to consider Factors.ai as well.
Before diving into features, benefits, and limitations, let’s get the most obvious consideration out of the way: pricing.
Leadfeeder [Now Dealfront]’s pricing plans start at €139/mo (or ≅$150/mo) and is scaled based on the number of accounts you wish to identify and enrich. Here’s how pricing plans are scaled at Leadfeeder:
Note that Leadfeeder also offers a free plan with barebones features that’s limited to up to 100 companies identified with only 7 days of data storage. While this plan will almost certainly be insufficient, it’s a great way to get started for free.
Albacross does not openly reveal as much about its pricing plans, but it’s fair to say that they are at least comparable to Leadfeeder. Here’s what we do know about its pricing:
Albacross paid plans start at €79/mo (or $83/mo). Like Leadfeeder, it is scaled up based on the number of accounts you choose to identify and enrich.
Both Leadfeeder and Albacross offer 14-day free trials. While it seems that Albacross has a marginal advantage in terms of pricing, it’s only fair to determine which product is the better fit based on features, benefits and limitations as well.
Let’s explore how Leadfeeder and Albacross compare in terms of features
Shared Features
Given that Leadfeeder and Albacross are direct competitors to each other, it’s only natural that they share product features and use-cases. Here’s a breakdown of a few core, common features between the two tools:
Company identification is at the core of what both products do. Rest assured, Leadfeeder and Albacross are more than capable of accurately identifying and enriching anonymous accounts visiting your website. More context, around this:
Leadfeeder/Dealfront likely wins the spot for the best Europe-specific company data. The now Germany-based company claims coverage of over 66M+ companies across the world, with nearly half of that being from Europe alone. Within its European coverage, it provides deep data (sourced from national trade registers and chambers of commerce) in certain geographies:
Albacross does not openly share as much about its database but is likely comparable to Leadfeeder. In fact, Albacross claims to have built out the largest proprietary IP-to-company mapping database globally with over 100+ B2B attributes. This, however, is challenging to verify without the numbers.
Of course, not every account visiting your website would be sales-ready ICP companies. To help break through the noise, Leadfeeder and Albacross offer comprehensive filtering, segmentation, and lead scoring functionalities.
This helps automatically filter total identifies traffic down to a few in-market, high-fit accounts based on their firmographic properties (industry, revenue, headcount, etc) and engagement levels (page views, clicks, etc)
Leadfeeder and Albacross provide a wide range of integrations with CRMs (HubSpot, Salesforce), MAPs, Slack/MS Teams, and other everyday go-to-market tools. In addition, integrations with Zapier helps both tools push data back into any other solution that they don’t natively integrate with.
Integrations are an important consideration when choosing a lead generation tool as it helps eliminate tedious, manual workflow management and empowers automated trigger based actions such as real-time Slack alerts, LinkedIn ads retargeting, CRM updation, and more.
Of course, there’s more to it than just this. But the previous three points cover the crux of what both platforms help with: account intelligence and activation features. Now, let’s look at why you might want to choose one over the other.
Although Albacross also provides contact data (mail IDs, phone numbers, etc) based on the accounts visiting your website, it’s only included as part of its premium tier plans. Leadfeeder, on the other hand, provides access to over 200M+ contact-level data points across the board. Note that neither tool can tell exactly who is visiting your website at a user-level. Instead, they provide best-bet recommendations from independent contact databases.
Based on our secondary research, Leadfeeder has a considerable edge over Albacross in terms of user interface. While customers rave about Leadfeeder’s UI, Albacross faces some criticism over its useability:
Leadfeeder takes another point over Albacross when it comes to website analytics. While neither tool is especially great at tracking website behavior, Leadfeeder has the advantages of form tracking, video tracking, download tracking, time-spent on page, and other, more granular metrics to gauge accounts engagement.
The most obvious advantage Albacross has over Leadfeeder is its pricing. While Leadfeeder technically does offer a few more features, Albacross is unequivocally the budget-friendly option for teams that are early in their ABM journey. If you already use a contact database such as Apollo or Zoominfo, Albacross should be a good starting point for your company identification needs.
Lead history includes activity data, source of visit, time-spent on page etc. If you’re a company with especially long sales cycles, you probably want to track lead history over several weeks, if not the entire quarter. At the moment, Leadfeeder falters in this regard while offering only up to 30 days of lead history. Albacross, on the other hand, extends history to up to 90 days.
Albacross offers nifty website personalization features via integration with VWO and Google Optimize to empower A/B testing based on the nature of accounts visiting your website. This is a valuable tool for product marketers to experiment with different positionings for different buyer personas.
And there you have it. A run down of how Leadfeeder and Albacross compare against each other. Before dropping off however, we would be remiss without sharing a little about why Factors might make an even better fit for your lead generation and account intelligence requirement than the latter two.
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In short, Factors does everything Leadfeeder and Albacross do — along with so much more. Here are a few clear advantages Factors has:
Data accuracy is probably the most important consideration when picking an intelligence tool. Without accurate data, you have nothing to work with. Factors partners with industry-leading marketing and sales intelligence solutions 6sense and Clearbit to provide unmatched identification rates of up to 64% — including highly enriched firmographics and technographics data.
Maintaining lead history and account timelines for longer periods of time can be crucial to B2B teams with longer sales cycles. Leadfeeder maintains lead history for up to 30 days. Albacross maintains lead history for up to 90 days. And Factors maintain lead history — including touch points across ad campaigns, website, CRM, sales interactions, and more — for as long as 1 full year (365 days!) That's more than 4 times as long as the closest alternative.
Factors is built upon strong analytics and attribution foundations — which means it provides far more functionality, customization and granularity when it comes to account-level reporting. Among several other features, this includes account scoring, path analysis, funnels, timelines, attribution, KPI reporting and more across campaigns, website, CRM etc.
To summarize, here’s a quick comparison table of all three platforms for your consideration:
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